Based on the traffic reports, many of the visitors to this site aren’t members of Mature Market Experts – the networking group for investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts interested in the mature market. That’s OK, we still love you. If you serve, market to, or [...]
Read the rest of this entry »Archive for May, 2008
Expand your wellness horizions at the ICAA conference 2008
Sixth Annual International Council on Active Aging Conference December 4–6, 2008 Henry B. Gonzalez Convention Center, San Antonio, Texas Mature Market Experts: Designed to develop your business Whether you are a CEO, manager, wellness director or personal trainer, there is something for you at the International Council of Active Aging Conference 2008. Leave the conference [...]
Read the rest of this entry »“It doesn’t have a Wienie”
Excellent post by Mark Ramsey on his blog Hear 2.0 about Walt Disney (which I found through Seth Godin’s blog). Apparently, Disney used this term, “It doesn’t have a Wienie,” whenever he felt the magic was missing from a project. Or more succinctly, wienies are ”the something extra” you add when the customer or audience [...]
Read the rest of this entry »Google enters the electronic health records business. Will seniors benefit
Today’s Baltimore Sun had a story on a partnership between Erickson Retirement Communities and three Baltimore-area hospital systems (Johns Hopkins Medicine, MedStar Health, and Maryland Medical System) to pioneer a health exchange systems that would give doctors and emergency room physicians quick access to patients’ medical histories. The non-profit start-up they’ve created, Chesapeake Regional Information [...]
Read the rest of this entry »Focalyst Executive Forum – October 2-3, 2008 – NYC
Insights for marketers targeting boomers and seniors At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to “grow old”, their behaviors and attitudes are having a profound effect on retirement, health, [...]
Read the rest of this entry »Do you Have a Google Strategy?
News last week that Google hit the 141 million mark on web visits – surpassing Yahoo for the first time – prompts the question: Do you have a Google strategy in your marketing mix?
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