Posted on May 30th, 2008 by Tom Mann
Based on the traffic reports, many of the visitors to this site aren’t members of Mature Market Experts - the networking group for investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts interested in the mature market. That’s OK, we still love you. [...]
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Posted on May 30th, 2008 by Tom Mann
Sixth Annual International Council on Active Aging Conference
December 4–6, 2008
Henry B. Gonzalez Convention Center, San Antonio, Texas
Mature Market Experts: Designed to develop your business
Whether you are a CEO, manager, wellness director or personal trainer, there is something for you at the International Council of Active Aging Conference 2008. Leave the conference with cutting-edge information, resources [...]
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Posted on May 27th, 2008 by Tom Mann
Excellent post by Mark Ramsey on his blog Hear 2.0 about Walt Disney (which I found through Seth Godin’s blog). Apparently, Disney used this term, “It doesn’t have a Wienie,” whenever he felt the magic was missing from a project. Or more succinctly, wienies are [...]
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Posted on May 21st, 2008 by Tom Mann
Today’s Baltimore Sun had a story on a partnership between Erickson Retirement Communities and three Baltimore-area hospital systems (Johns Hopkins Medicine, MedStar Health, and Maryland Medical System) to pioneer a health exchange systems that would give doctors and emergency room physicians quick access [...]
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Posted on May 20th, 2008 by Tom Mann
Insights for marketers targeting boomers and seniors
At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to “grow old”, their behaviors and attitudes are having a profound effect on retirement, health, [...]
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Posted on May 19th, 2008 by Eric Schubert
News last week that Google hit the 141 million mark on web visits - surpassing Yahoo for the first time - prompts the question: Do you have a Google strategy in your marketing mix?
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