Posted on May 30th, 2008 by Tom Mann
Based on the traffic reports, many of the visitors to this site aren’t members of Mature Market Experts – the networking group for investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts interested in the mature market. That’s OK, we still love you. If you serve, market to, or [...]
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Posted on May 30th, 2008 by Tom Mann
Sixth Annual International Council on Active Aging Conference December 4–6, 2008 Henry B. Gonzalez Convention Center, San Antonio, Texas Mature Market Experts: Designed to develop your business Whether you are a CEO, manager, wellness director or personal trainer, there is something for you at the International Council of Active Aging Conference 2008. Leave the conference [...]
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Posted on May 27th, 2008 by Tom Mann
Excellent post by Mark Ramsey on his blog Hear 2.0 about Walt Disney (which I found through Seth Godin’s blog). Apparently, Disney used this term, “It doesn’t have a Wienie,” whenever he felt the magic was missing from a project. Or more succinctly, wienies are ”the something extra” you add when the customer or audience [...]
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Posted on May 21st, 2008 by Tom Mann
Today’s Baltimore Sun had a story on a partnership between Erickson Retirement Communities and three Baltimore-area hospital systems (Johns Hopkins Medicine, MedStar Health, and Maryland Medical System) to pioneer a health exchange systems that would give doctors and emergency room physicians quick access to patients’ medical histories. The non-profit start-up they’ve created, Chesapeake Regional Information [...]
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Posted on May 20th, 2008 by Tom Mann
Insights for marketers targeting boomers and seniors At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to “grow old”, their behaviors and attitudes are having a profound effect on retirement, health, [...]
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Posted on May 19th, 2008 by Eric Schubert
News last week that Google hit the 141 million mark on web visits – surpassing Yahoo for the first time – prompts the question: Do you have a Google strategy in your marketing mix?
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