Is the mature market financially sound going in to retirement?Only about 40% of boomers have managed to save $100,000 or more, and hardly anyone is maxing out a 401(k) plan. Source: Dan Kadlec, Boomers: How to age gracefully, CNNMoney.com In my 15+ years of dealing with the 65+ market, once they are retired, the only [...]
Read the rest of this entry »Archive for September, 2008
How’s the economy affecting the mature market?
How’s the economy affecting the mature market? Here’s NBC’s nightly news take on the subject. What are you seeing out there?
Read the rest of this entry »Mature Market Experts Stat of The Day: Improved Health Through Volunteering
What does the mature market look for in volunteer opportunities? Senior Corps taps the skills, talents, and experience of nearly 500,000 Americans age 55 and older to provide a wide range of community services such as Foster Grandparents, Senior Companions and RSVP Programs. 94% of Senior Corps volunteers report that their service has improved their [...]
Read the rest of this entry »Mature market products that can help you stay in your home
Here’s some mature market products that can help boomers and seniors stay in their homes (The Today Show). If only companies understood how to market these products . . . they would be selling the hell out of them. And in case you were wondering, TR Mann Consulting can help.
Read the rest of this entry »Mature Market Experts Stat of The Day: Music
FACT: The mature market loves their music AND they have the disposable income to buy it (as opposed to pirating it). “More than 70 percent of the 76 million baby boomers in the U.S. report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market [...]
Read the rest of this entry »Sick Care, You Get What You Pay For (Part 2)
Healing the American Health Care System Fellow Mature Market Experts, last week we agreed that we have a sick care system that rewards those who treat us rather than heal us or keep us healthy. So how do we convert a sick care system to a health care system? Let’s go back to the beginning, [...]
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