Mature Market Experts

Mature Market Experts: more mature market news and stats more often – Cell Phone Usage - Kids, young adults, boomers, seniors, the mature market, poor, middle-class, rich, grandma, grandpa, baby Jane . . . it seems everyone has a cell phone glued to their ear. “Eighty percent of 60-somethings had used a cell phone in the past week, nearly equal the usage rate among 18- to 34-year-olds.”Now if we could only figure out why kids use the phone to text-message, instead of using it as a phone . . . Source: Advertising Age