Mature Market Experts

Mature Market Experts: more mature market news and stats more often – A Whole New Mind – Author Daniel Pink recently wrote: “In a downturn everything is up for grabs.” Which suggests to me possibility.

 

In the clinical setting if a heart is beating irregularly it’s shocked (cardioverted) so it can restart into a new rhythm once again. The “shock” of this economic crisis may be the cardioversion needed for many to be liberated from “The Tyranny of Dead Ideas.”

 

Recall the Greek myth of Sisyphus who was cursed for eternity to roll a huge boulder up a hill only to watch it roll down again and repeat the process over and over. He would have welcomed the opportunity for a “best-worst experience” like a downturn to break the pattern.

 

What’s needed is A Whole New Mind to get out of competition and get into creativity. I once heard a wise man say to be successful follow this acronym: TNT; Trends, Needs, Technology

 

Where’s the TREND? Where‘s the NEED? Where‘s TECHNOLOGY headed?

 

TREND: The future belongs to maturity; 77 million + baby boomers and their aging parents

 

NEED: AARP surveys show 89% of their members prefer aging in place to institutional living

 

TECHNOLOGY: Companies like Intel are investing heavily in telemetry monitoring systems to keep older adults aging-in-place; as care shifts from the clinical setting to the home

 

If You Want a Big Opportunity Find a Big Problem

 

The nation’s aging housing stocks on average is over 33 years old. The market for Aging-in-place renovation work is expected to be one of the few bright spots for residential construction that’s been battered by the recession; according to the NAHB.

 

The target market is the 60-70 year old who is most receptive to Universal design and aging-in-place modifications, says Bill Owens, President of Owens Construction in Columbus, Ohio. The key is unobtrusively remodeling in a non-stigmatizing aesthetic so boomers and seniors won’t feel they are living in an institution.

 

As aging-in-place professionals we ask of our clients to be open to change and new ways of doing things—it should be no different for us. In these challenging economic times it takes courage to create new business opportunities, and to think with a whole new mind.

 

Recommendation: Book/itunes A Whole New Mind by D. Pink

Filed under: Mature Market Experts, Technology, Uncategorized, mature, mature market