Mature Market Experts: More Mature Market News and Stats more often – A Match Made in Baby Boomer Heaven  – ThirdAge.com, the leading lifestage media and marketing company, recently announced that it has formed an exclusive partnership with GRAND Magazine (www.GRANDMagazine.com), an online magazine focused on boomer-age grandparents, one of the most rapidly growing demographics in America.

The union, which will include exclusive content on each other’s sites, co-branded newsletters and collaborative research/reporting, positions GRAND – The Magazine for GRANDparents  as the “preferred provider” of information for grandparents on ThirdAge.com’s website, which boasts over a million unique visitors per month.

Sharon Whiteley, Chair & Chief Executive Officer of ThirdAge.com, commented on the partnership:  “We are delighted to join forces in this GRAND collaboration. Just as ThirdAgers are redefining the midlife experience, they are also reshaping the image of grandparents to reflect their lifestyle. GRAND – The Online Magazine for GRANDparentsis a trusted resource for boomer grandparents, addressing their needs with timely and engaging content.”

This partnership embodies the best of both worlds by providing much sought-after information to their respective communities.   ThirdAge.com’s topics include Health & Wellness, Relationships & Sex, Money & Work, Beauty & Style and Leisure & Passions.  GrandMagazine.com brings its flavor and expertise in all issues relating to grandparents including:  long-distance grandparenting, kinship care and grandparents’ rights, children’s health and development, intergenerational travel and reunions, family money, fun and games to do with your grandchildren, food and family gatherings, fashion, inspirations, grandchildren’s photographs and funny sayings, and much more!

Christine Crosby, Publisher of GRAND Magazine had this to say:  “GRAND media is thrilled to team up with ThirdAge.com, a respected and long-time leader in the 50+ marketing arena. ThirdAge.com addresses real interests and concerns of today’s baby boomers. GRAND is a perfect complement with relevant content for today’s boomer grands.”

ThirdAge Inc. is a leading online lifestage media, marketing and consumer insight company exclusively focused on serving today’s dynamic population of adults in mid-life who are intent on living life to its fullest, and marketers who want to build genuine and lasting relationships with them. Generally in their early 40s through late 60s — and often referred to as Baby Boomers and aging mid-lifers by marketers – they are ThirdAgers.  Over the last decade, ThirdAge has built a loyal and trusting Community of individuals interested in relevant, informative and insightful content on topics that matter most to them during this time of life: Health & Wellness, Relationships & Sex, Money & Work, Beauty & Style and Leisure & Passions.

GRAND Media, LLC is a five-year old multi-media company based in St. Petersburg, Florida. GRAND Media publishes GRAND  – The Online Magazine for GRANDparents, www.GRANDMagazine.com and GRAND TV. GRAND’s mission is to champion the role of today’s grandparents and offers entertainment, information, and inspiration for and about today’s GRANDparents.

Full Disclosure: GRAND Magazine is a client of TR Mann Consulting.