Mature Market Experts Stat of The Day: 5 GRANDparent Facts You Should Know
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - 5 GRANDparent Facts You Should Know - (1.) The average age of a first time grandparent is only 48. As baby boomers find themselves grandparents, they’re “thinking outside the rocking chair,” reports Linda Matchan of the Boston Globe and rejecting traditional stereotypes in favor of a younger, hipper image. They like adventure, iPods, even Facebook. And, whatever you do, don’t call them “Grandma” or “Grandpa”. (2.) Grandparents are expected to spend $2 trillion on consumer goods this year alone according to a report by Peter Francese, founder of American Demographics Magazine. (3.) 55% of grandparent homeowners do not have mortgages. (4.) 75% of the wealth in the U.S. is controlled by grandparents. (5.) 72% of grandparents take care of their grandchildren on a regular basis.
If you’re not marketing to grandparents yet, contact GRAND Media today and let Christine Crosby, the publisher, help guide you to them.
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