Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market  – Adjust Your Diet to Your Slowing Metabolism. Sad but true, your metabolism slows down as you age (I know, I’m experiencing it myself). Doctors say there  are five easy tips to help boomers combat the midlife bulge. One, realize that as you age your metabolism slows about five percent every ten years, as a result you will need to decrease your caloric intake accordingly. Two, be sure to include plenty of antioxidant-rich fruits and vegetables in your diet to shore up your immune system and sharpen your brain. Next, indulge in low fat, low sugar foods that will help to keep your blood sugar low and your brain power high. There are many healthy alternative foods, such as almond butter and whole grain bread. Four, foods that are high in vitamin D and calcium are essential to your diet in order to strengthen your bones. You can easily be tested for vitamin D with a blood test, and women should request a non-invasive bone density test after the age of 65. Last but not least, be sure to drink plenty of water for its moisturizing and cleansing benefits. Decaffeinated green tea is another excellent choice for its metabolism enhancing antioxidants. To read more click here.

Of course, there is nothing earth-shattering here, it’s stuff we already know. So my question is who will be the first to package food in a meaningful way? Remember, Cycle Dog Food for the five stages of a dog’s life? I believe if we take the emphasis off of “weight-loss” and put it on healthy aging, food companies could attract people who aren’t interested in dieting. The mass market is ready for marketing that touts, “Healthy choices for YOU!” The vitamin and supplement industry is already taking this tack … when will General Foods?