Mature Market Experts: more news and stats  you can use on boomer, seniors and the mature market – Study Finds Affluent Boomers Are Returning to Spending. Bob Shullman, president of Ipsos Mendelsohn, reports that the well off (households with incomes of $100,000 plus) are still planning to buy expensive consumer goods. He notes that this study reveals an increase in the affluent’s economic optimism in the period ending Sept. 1, 2009 – 54% up from 50% in April and July. The economy has not altered major plans, such as retiring, of very wealthy baby boomers. Also, unaffected by hard times is the number of publications read, which actually increased form 8 to 8.5 in 2009; issues actually read jumped from 17.9 to 19.2. Many business magazines and newsweeklies increased their readership (including TR Mann Consulting’s client GRAND Media) this past year in this specific group. To learn more about this study click here.