Posted on October 30th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]
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Posted on October 29th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Erickson Retirement Communities Bankruptcy - I’ve been trying to make sense of Erickson Retirement Communities’ recent declaration of bankruptcy and their possible sale to Redwood Capital Investments LLC. Hard to do, considering I grew up around the place (I [...]
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Posted on October 23rd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - ‘Personal Mobility’ Devices Target Baby Boomers. Honda recently introduced its prototype of the U3-X, a “personal mobility” device similar to the Segway, adding another prospective competitor in this emerging market, which anticipates the needs of the growing [...]
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Posted on October 20th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Taking the marketing blinders off. What happens when you are too close to your product? You may start making assumptions about how your product or service is perceived, who is buying it, etc., which inevitably leads to poor marketing [...]
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Posted on October 16th, 2009 by Tom Mann
WANTED: RECENT COLLEGE GRAD AND SKILLED WRITER FOR RAPIDLY-GROWING UPSTART AD AGENCY. MISERABLE HOURS, LOW PAY, DEMANDING BOSS, EXTRAORDINARY OPPORTUNITY. YOU WILL DO IT ALL … PRINT, INTERNET, TV, DIRECT MAIL, CLIENT CHARMING, ETC. OPPORTUNITY TO BUILD A IMPRESSIVE RESUME AND PORTFOLIO. MEEK OF HEART NEED NOT APPLY. MUST BE IN THE BALTIMORE/ELLICOTT CITY AREA. SEND RESUMES TO TOM@TRMANN.COM. [...]
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Posted on October 13th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Wet or dry? And the vision thing for seniors . . . A good friend of mine has age-related macular degeneration (AMD) which means, in layman’s terms, he is slowly going blind (side note: did you know [...]
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Posted on October 12th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Shh, the secret to selling to the mature market? - My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us [...]
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Posted on October 7th, 2009 by Maestro
Mature Market Experts: more news and stats you can use about boomers, seniors, and the mature market - Exercise and Aging - I recently returned from presenting Conductorcise in Texas and California. Every time I visit new venues, I meet the most unbelievable people. I would like to share with you the learning, the joy [...]
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Posted on October 5th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Advertising to Boomers, Seniors and the Mature Market - Interesting segment by Gene Epstein the Economics Editor at Barron’s. Gene comments on Madison’s Avenue’s obsession with 18 to 49 year olds, virtually ignoring the more lucrative opportunity [...]
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