Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]
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Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – ‘Personal Mobility’ Devices Target Baby Boomers
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – ‘Personal Mobility’ Devices Target Baby Boomers. Honda recently introduced its prototype of the U3-X, a “personal mobility” device similar to the Segway, adding another prospective competitor in this emerging market, which anticipates the needs of the growing [...]
Read the rest of this entry »Mature Market Experts Gem of The Day – Taking The Marketing Blinders Off
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Taking the marketing blinders off. What happens when you are too close to your product? You may start making assumptions about how your product or service is perceived, who is buying it, etc., which inevitably leads to poor marketing [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: The secret to selling to the mature market?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Shh, the secret to selling to the mature market? – My partners at Love and Company and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what [...]
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