Mature Market Experts

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – ‘Personal Mobility’ Devices Target Baby Boomers. Honda recently introduced its prototype of the U3-X, a “personal mobility” device similar to the Segway, adding another prospective competitor in this emerging market, which anticipates the needs of the growing elderly population. The U3-X is much smaller and dexterous than the Segway, but may be trickier to ride, at least in its current incarnation. Riders sit on a unicycle-like device and need to balance themselves. It moves at 3.7 miles per hour, far slower than the Segway’s 12 mph. There is also a third product in development, Toyota Motor Corporation’s Winglet, which is similar to the Segway in that it is meant to be stood upon. But it only moves at 3 mph. The Winglet comes in three sizes, with variable handle bar heights. Currently Segway is the fastest and most stable device, and has the largest range, but is also the heaviest and largest of the three. The Winglet and U3-X are much smaller and lighter, but have less range and require more operator coordination. The U3-X can move sideways. All three have rechargeable batteries and move intuitively, responding to the rider’s body movement. To learn more about this innovative technology click on the following links:

U3-X

Winglet

Segway

All three should seriously consider retirement communities as their ideal marketing grounds where flat, controlled terrian make these practical tools for residents.

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