Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Aging with Style Means a New Luxury Market. According to an ASID (The American Society of Interior Designers) survey of U.S. homeowners, 82% plan to stay in their own home for as long as possible, even if outside assistance and care is required. The survey also found that 52% of American baby boomer homeowners age 45 plus are interested in learning more about how they can age in place – with style not sacrificed for function. Designers see this as an opportunity to develop a new niche market of high end products for mature market homes. For example, the simple grab bar has been redesigned from a purely utilitarian object to something luxurious. So rather than detracting from the look of the home, it actually enhances it. Other modifications being brought into mature market homes include raising the toilet height, lever door knobs, hands-free faucets, lower cabinet heights, and nonslip rugs. To read more click here.