Posted on December 17th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Bike Market Adapts for Boomers. As baby boomers age they are searching for ways to stay healthy with excercise, save gas money and go green. Many are looking to purchase a new bike, but one that accommodates [...]
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Posted on December 14th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage? AARP Magazine recently featured several articles about reverse mortgages and the aggressive, and sometimes misleading marketing of them to seniors. In addition to providing helpful guidelines [...]
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Posted on December 11th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – US Companies Are Unprepared for Baby Boomer Retirement from Workforce. An overwhelming majority of surveyed domestic companies are unprepared for the exodus of boomers from their companies, according to a recent study by Sloan Center on Aging [...]
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Posted on December 10th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Why Advertisers Spend More On Drugs That Lack Competition. A new report by The Congressional Budget Office uncovers an apparently contradictory trend in the marketing of brand name drugs. Advertisers spend much more on the marketing of [...]
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Posted on December 7th, 2009 by Patrick Roden
There’s a lady who’s sure
All that glitters is gold
And she’s buying a stairway to heaven
When she gets there she knows
If the stores are all closed
With a word she can get what she came for
Ooh, ooh, ooh, ooh, ooh
And she’s buying a stairway to heaven…
-Led Zeppelin
Joan was out shopping on a sunny Saturday afternoon; something she [...]
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Posted on December 7th, 2009 by Patrick Roden
Carelessness doesn’t bounce; it shatters.
~Hartman Jule
Is your husband going to hang Christmas lights this week? Consider this first:
I was reminded of a life-altering experience between man & ladder at work this week. A colleague, let’s call him “Stann,” recounted a run in with some cement involving a ladder years ago that changed his life [...]
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Posted on December 4th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Is Loneliness Contagious? In December’s issue of the Journal of Personality and Social Psychology, researcher John T. Cacioppo, a University of Chicago psychologist, states that “Loneliness can be transmitted. Loneliness is not just the property of an [...]
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Posted on December 2nd, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While the headlines dwell on the phenomenal usage among the young, mature marketers should note [...]
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