Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While  the headlines dwell on the phenomenal usage among the young, mature marketers should note that use by those in the 55-65 age group increased from 4 to 10% in less than a year, and in the 65+ group, Twitter use rose from 2 to 4%. The simultaneous rise in popularity of other social networking sites may foreshadow that Twitter’s senior membership ranks will swell in the near future as this age group acquaints itself with this latest trend. To learn more click here.

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