Mature Market Experts

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Marketing to Boomers Event - How to Build Your Business with the Mature Consumer – More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting), will share strategies for marketing to Boomers in a workshop at the East Side Marriott in Manhattan on May 14. The organizer of the workshop is Dr. Leslie M. Harris, a noted Boomer expert and the author of After Fifty: How the Baby Boom Will Redefine the Mature Market and After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years. The workshop is titled “Marketing to Boomer Men and Boomer Women: How to Build Your Business with the Mature Consumer.”

After conducting successful workshops in the Chicago and Washington, DC areas, Harris decided to organize a third workshop in New York to help marketers tap into the $7 trillion in personal wealth that is held collectively by people over the age of 50.

“Marketers continue to undervalue Boomer and beyond consumers and therefore allow these consumers to make their buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes. This is a long-held and failing attitude toward these consumers,” Dr. Harris tells Selling to Seniors. “The Boomer and beyond generations are the most written-about age segment. The objective of this workshop is to try to point out that Boomers are big business. The presentations will clearly identify the importance of the 50-plus marketplace.”

Confirmed speakers for the workshop are as follows:

• Jerry Shereshewsky, CEO, Grandparents.com – luncheon speaker
• Kevin Lavery, managing director of Millennium Direct, UK, and president of the International Mature Marketing Network (IMMN) — keynote address
• Adriene Berg, CEO, Generation Bold, a business development and marketing consultancy
• Pat Burns, author of the best-selling book Grandparents Rock
• Helen Foster, Foster Strategy, Former Partner, JWT Mature Market Group
• Todd Harff, president, Creating Results, and a founding member of IMMN
• Steve Howard, author of 50 Low-Cost Ways to Acquire New Customers and Boomer Selling
• Paul E. Johnson, former account manager at TNS, who will report on his recently published article “Grandparenting: A New Image”
• Dr. Elaine Lyons and Ken Lyons, Perceptive Market Research, who will report on a national omnibus study of “Boomers and Beyond” that they recently conducted
• Jerry Maffia, a 30-year veteran of marketing research and promotion
• Kurt Medina, president of Medina Associates consultancy and co-author of the best-selling book 77 Truths About Marketing to the 50+ Consumer
• Tom Mann, managing partner, TR Mann Consulting, and founder of the Mature Market Experts (a LinkedIn networking group and blog for anyone who serves or sells to boomers, seniors, or the mature market) 

Special Panel Presentation

 Also, a panel presentation titled “Marketing to Boomer Women: How to Successfully Reach Them Using Social Media” will be moderated by Martin Diano, CEO of Boomer Authority and publisher of the Baby Boomer (Knowledge Center). The four panelists will be:

• Nancy Padberg, CEO, Navigate Boomer Media        • Marva Goldsmith, CEO, www.branding50.com
• Sandra Levitan, CEO and publisher, www.KalonWomen.com
• Dotsie Bregel, founder, National Association of Baby Boomer Women

 

I love Manhattan, so I’m really looking forward to speaking at this workshop. I’m constantly amazed at all the wonderful people and meaningful business contacts I make when I attend these events. Usually, the most valuable contacts come from companies and people that hadn’t been on my radar prior to the event … but something magical happens when you get a bunch of people together, focused on a few important topics. By the way, I’ll be presenting on “Changing how we age: innovative trends in health care and commercial products.” In fact, if you have any ideas or products you think I should consider including in my presentation, let me know. I hope to see you there!

Early-Bird Deadline: March 1

Those who register for the workshop by March 1, the early-bird registration deadline, can attend the workshop for $175 per person or $275 for two attendees. In addition to breakfast and lunch, each attendee will receive a copy of Medina’s book 77 Truths About Marketing to the 50+ Consumer and a copy of one of Harris’s books – either After Fifty or After Sixty; both are described at http://www.beyondboomers.com/.

Additional Sponsorship Opportunities

A Sponsorship at the workshop of $500 gives you:
- Two (2) complimentary registrations to the workshop.
- Company logo and acknowledgment on Workshop Entrance Signage.
- Company logo on any Educational Workshop web page, highlighting sponsorship.
- Verbal acknowledgment during workshop made by the workshop organizers and speakers.

Don’t miss the opportunity to be a sponsor at this workshop.  It’s a great way to engage your peers, reach potential buyers, and show your commitment to the largest and wealthiest age cohort bar none. In addition to face-to-face interaction with the most highly qualified and knowledgeable people in the Boomer Market today, sponsorship helps you gain market leverage to an audience ready to embrace this market’s incredible revenue potential. If your company sells markets or promotes products or services directly to boomers and beyond, then your company should have a presence at this workshop! Trust me, this market … particularly older women, control the world’s wealth (to see some incredible statistics, check out this PowerPoint)! Please contact, Paul Johnson at pejconsulting@hotmail.com for additional sponsorship information.

 Info: For more information about the presentations or speakers, or to register, visit the website or contact workshop organizer Dr. Harris at mmrharris@aol.com; he will contact you with instructions about how to make your credit card payment.

PS   Here’s an earlier presentation I gave to T. Rowe Price that might be of interest to you on Inspiring the 65+ Market to Act.

Filed under: Awesome PowerPoints, Events, Mature Market Experts, TR Mann, Tom Mann, Uncategorized, marketing, mature, mature market