Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – How to Get a Multigenerational Workforce to Work. Can twentysomething’s communicate with their baby boomer coworkers if they can not even agree on what technology the message will be sent on? Can they overcome their different expectations? Robin Throckmorton and Linda Gravett, co- authors of Bridging the Generation Gap: How to Get Radio Babies, Boomers, Gen Xers and Gen Yers to Work Together and Achieve More, believe the main sources of tension between the generations are work ethic and communication. Their research reveals that each generation craves one thing: respect. To learn more click here.