Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Difficult Economic Times Hit the Elderly in Rural Areas Especially Hard. After years of seeing the young in their communities leave for education and city jobs, seniors in aging rural communities are isolated and feeling the brunt of social service cutbacks. Many reside miles from any town and are surviving on their own, reluctant to leave the land they have known all their lives. But that agrarian life has toughened them and most plan to continue to get by as best they can. To read more click here.