Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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Customize YOUR monthly 8-page print newspaper to fit your product and market!
Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest: [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: 5 Important Trends for The Ages
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – 5 Important Trends for The Ages – Ever since I wrote Death of the Continuing Care Retirement Community on our Mature Market Experts blog, people have been asking me what the future holds for our aging population. Here [...]
Read the rest of this entry »Marketing to Boomer Men and Boomer Women: How to Build Your Business with the Mature Consumer
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Marketing to Boomer Men and Boomer Women: How to Build Your Business with the Mature Consumer – BOOM. BOOM. BOOM! More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting and [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Mature Market Experts Blog Turns 2!
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Mature Market Experts Blog Turns 2! – Wow! Hard to believe two years have blown by since we started this blog. Thanks for reading. Truthfully, we have had tons of help and are very grateful. We’ll save [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: A Today Show Video Segment You Have To See – Maestro Makes Music With Innovative New Workout
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Maestro Makes Music With Innovative New Workout – What does a well known conductor do for an encore? If you’re Maestro David Dworkin, founder of Conductorcise, you train health coordinators and fitness trainers in an extraordinary low [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Baby Boomers Starting Businesses At Record Pace
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Starting Businesses At Record Pace. Who would have predicted that baby boomers (particularly those 55 to 65 year olds) are more willing to take on the risks of becoming an entrepreneur than younger coworkers? A [...]
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