Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest:

Click on the image below for an example of a customized newspaper (and yes, your electronic version which comes free with your printed newspaper, can be added to your website as well)

Benefits for You

• Builds trust and relationships by providing value, your paper becomes a trusted friend and advisor
• Allows you to thoroughly explain a complex product
• Ample room for testimonials and pictures
• Pipeline to your best prospects
• The mature market is an affluent market with large disposable income
• Uncluttered environment, with no competitive advertising
• Cost effective, cost efficient
• Unique ability to distribute coupons, and samples
• Opportunity to help shape editorial and layout, a true partnership!
• 8 pages of information for less than what it costs to send most 3-panel direct mail pieces
• Electronic version of your newspaper can be added to your website, improving your site’s SEO
• Electronic version of your newspaper can be emailed to tech savvy clients and partners

Exclusive Territories

Each customized newspaper will have a 20-mile exclusive territory and will be awarded on a first come first serve basis! Call today for details, 410-292-4333.