Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie

Very often when our firm, TR Mann Consulting, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]

Mature Market Experts Gem of The Day: Aging, It’s Never Too Late To Become What You Might Have Been

“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.”   -Elisabeth Kubler-Ross  I was handed a sympathy card the other day and informed about the death of [...]

Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]

Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon.  I’ve often thought that one end of the baby boomer age range has nothing in [...]