Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live or YouTube you could be reaping exponential rates of exposure from your initial investment. The catch, of course, is that is has to be thought provoking or entertaining enough to merit that consideration. And the icing on the cake – unpaid comments on social media are more credible than paid advertisements. So the next time you plan a marketing campaign to reach seniors, angle for a creative solution with the potential for going viral. For example, The Heritage’s reveal of its groundhog! To read more about earned exposure click here.