Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various stats on the United States baby boomer population, such as the senior population projections for the Hispanic population over 60, 65 or 80. Breakdowns on the mature market’s racial makeup are provided by state. Statistical profiles for African Americans, American and Native Americans, Latinos, and Asians, provide numbers and percentages compared to the general population. Living arrangements, education and income levels, life expectancy, chronic medical conditions and access to health care are all accessible at this valuable website. To learn pertinent facts about your market click here. 

With the demographics of age and race in the US shifting exponentially, if you haven’t thought about how you’re going to address these new mature market opportunities, there is a good chance you’re missing out … which is why over a year ago, we added Elianne Ramos, an expert in Hispanic and Latin American markets to the team. Happy Cinco de Mayo!