Mature Market Experts

The blog for people who work with boomers & beyond

Archive for June, 2010

AAHSA Goes “Hollywood” – Who says Aging Services Can’t Have Fun!

If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]

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AARP Responds To Facebook, MySpace, LinkedIn and Twitter

Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]

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Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]

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Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]

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Mature Market Experts Gem of The Day: Marketing “Down-Aging”

How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]

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Mature Market Experts: Innovative Trends In Aging, Changing How We Age

Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – Love and Company carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, I [...]

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