Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and Twitter. The importance of online social networking among its target audience prompted AARP to ensure that its website can share content between the various online sites. Improved navigation and search capabilities have also been incorporated. Within the next month consumers will be able to access online content with hand held devices, such as smart phones, mobile phones and e-readers. This premier senior organization is responding to the hurdles some elderly experience when using computer technology. See our blog from June 15th, 2010,  Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening? If you want to effectively reach the 50+ audience, take heed.
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PS  I don’t know if you’ve noticed, Mature Market Experts has added Twitter and StumbleUpon widgets in the upper left hand corner of our site.