Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and entertainment to price comparisons and online purchases, a side benefit is that enormous amounts of information becomes available for collection and analysis. Businesses and advertisers marketing to the baby boomer consumer could design their product and message based on these statistics. Last week’s 27th annual symposium of the University of Maryland’s Human-Computer Interaction Lab brought government researchers, business financial analysts and computer scientists together to debate how to organize and display this gold mine of information in a beneficial way. To learn more about how this endeavor may help your future business click here.

At a minimum, you owe it to yourself to look at your Google Analytics to see if you are focusing your website’s keywords on the right terms (this assumes that you’ve been paying for Google Adwords …. if you haven’t been, it is worth doing just to see what valuable information you can glean). And while you’re at it, plug your website’s url into www.websitegrader.comfor an eye-opening view of your website’s flaws.