Mature Market Experts

The blog for people who work with boomers & beyond

Archive for July, 2010

Not So Small World After All?

  It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]

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Retirement Lifestyles Named One of America’s Finest 50+ Magazines

(CHARLOTTE, NC) Retirement Lifestyles magazine has been named the second best United States magazine for 50+ readers by the judges of the 2009 19th Annual National Mature Media Awards. “It almost seems inconceivable that our small 11-year-old magazine could compete favorably with AARP, but we do and that’s a testimony to our fabulous staff,” said [...]

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Berks County Retirement Community First In Nation To Utilize Innovative Brain Fitness Program

Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement.  Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 [...]

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Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better

Line up to learn your longevity likelihood.  Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]

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Selling to Boomers, Seniors, and the Mature Market – Avoiding the Herd Mentality

Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]

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Dirty Jobs’ Mike Rowe Helps A Great Organization: Believe In Tomorrow Children’s Foundation

I always find it inspiring when busy people go out of their way to do good things. Mike Rowe is one of those guys. Mike Rowe has had more jobs than you. In fact, Mike has had more jobs than anyone. As the creator and executive producer of Discovery Channel’s Emmy-nominated series Dirty Jobs With [...]

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