In our last blog entry, we talked about step 1 to outbound sales calls success for selling to seniors, creating the proper enviroment. Today, we’re going to talk about steps 2 and 3 for selling to the mature market. Again, today’s topics are nothing new. In fact, several different sales training programs utilize these very [...]
Read the rest of this entry »Archive for August, 2010
10 Steps To Sales Success for Selling to Seniors – Step 1
Selling to seniors? The success of a good senior housing sales team rests in their ability to build relationships over the phone. Why the phone? Because after a retiree requests information, they are WAITING for us to tell them what the next step is. In fact, the mature market needs us to help them break [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: When does “New” technology become mainstream?
Buzz in the press is good for all. Articles about using technology to monitor aging parents — like the most recent two in the Thursday NY Times by Hilary Stout and Eric Taub can be great for the aging tech industry. They generate buzz and interest in the media; they are syndicated and carried throughout [...]
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