Mature Market Experts

The blog for people who work with boomers & beyond

Archive for September, 2010

Sales Success Selling To Seniors – Steps 9 & 10, “The Recap” and “Reciprocity”

Selling to anyone, particularly seniors, requires skills and training. Someone recently asked me if the techniques we are teaching (the 10 steps to Sales Success Selling To Seniors) are manipulative. My answer, was a resolute, “No!” Selling as a profession requires the sales person to carefully listen to the customer … allowing them to get [...]

Read the rest of this entry »

Senior Housing, Retirement Communities, Fitness Centers – Important Upcoming Event Dates

Selling to seniors, senior housing, retirement communities, fitness centers, senior centers, assisted living, or nursing care … if you have anything to do with any of these, you don’t want to miss these events. TR Mann Consulting will be attending each of these events, so if you’d like to have a meeting, just give us a [...]

Read the rest of this entry »

Sales Success Selling To Seniors – Steps 7 and 8, “Parroting” and “Box and Close”

Greetings mature market experts! We’ve already covered step 1 (environment), steps 2 & 3 (smile and engagement), steps 4 & 5 ( “if you recall” and opening the door), and step 6 (the reason I am calling) … in the 10 steps to selling to seniors. Today, we are going to cover steps 7 and [...]

Read the rest of this entry »

Sales Success Selling To Seniors – Step Six, “The reason I am calling …”

Selling retirement communities to seniors requires a special love and empathy for the mature market. Listening is at the heart of our 10 step process for sales success selling to seniors. Today, we are going to discuss step 6. Step 6: The Reason I Am Calling Now, we are at the heart of the call, the [...]

Read the rest of this entry »

10 Steps to Sales Success For Selling to Seniors – Steps 4 and 5

O.K., so we have covered Steps 1, 2, and 3 to achieving success in outbound sales calls – success for selling to seniors. If you’re looking to sell more apartments or homes in your active 55+ retirement community, continuing care retirement community (CCRC), assisted living, or even skilled nursing care facility, you’ve come to the [...]

Read the rest of this entry »