Mature Market Experts

Marketing to Seniors

Marketing to seniors? Why? Seniors don’t spend any money. That’s the myth. The reality is that the mature market controls the wealth of the world’s money … and they spend it! (To see a powerful PowerPoint on the mature market’s wealth click here – remember, seniors, particularly senior women, control the bulk of the world’s money.)

The truth is, companies that overlook the senior market are leaving money and market share on the table. And since seniors are ignored by most companies, those that focus on becoming senior-friendly have some real opportunities in front of them.

Seniors, Seniors, Seniors! Sell To Seniors!

It’s amazing, no matter how much the research proves our point, the big companies and their advertising agencies on Madison Avenue have failed to realize that seniors buy the same products that their younger friends buy. As our PowerPoint shows you, seniors, despite only being 1/3 of the country’s population, have 2/3rds of the disposable income.

Those companies that admit that seniors are actually their buyers refuse to adjust their advertising and market to reflect this fact. Why? Because they think it will make their product “un-cool.”

At TR Mann Consulting, we believe those companies are missing the mark.

Are You Ready To Reach Boomers, Seniors, or The Mature Market?

TR Mann Consulting specializes in marketing and advertising for the boomer and senior market. Our clients include real estate developers, magazine publishers, the travel industry, and company’s that sell consumer goods or services to the mature market.

Our extraordinary team provides ideas that assist our clients in building strong brands and strong profits. Here’s how to learn more about us:

1. Visit our website: www.TRMann.com

2. Pick up the phone and give us a call: 410-292-4333

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4. Follow Tom Mann on Twitter: http://twitter.com/ trmann

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6. Email us at Tom (AT) TRMann.com