Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]
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Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
Read the rest of this entry »Mature Market Experts: Innovative Trends In Aging, Changing How We Age
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – Love and Company carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, I [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: How To Get Free Advertising
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging
Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Who Are You Marketing To?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
Read the rest of this entry »Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie
Very often when our firm, Love & Company, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
Read the rest of this entry »Customize YOUR monthly 8-page print newspaper to fit your product and market!
Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest: [...]
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