There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
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Using Social Media to Build Consumer Relationships with the Mature Market – The Love & Company Report
Through Their Fingertips— Incorporating Social Media Into Your Marketing Mix for Selling To Seniors While some may regard social media as a “young person’s arena,” its popularity and reach extend and fit well into the marketing of senior living communities. The question is, “How do you navigate the maze of social media sites, applications and [...]
Read the rest of this entry »Generation Alzheimer’s – The defining disease of Baby Boomers
Quick News and Facts from the Alzheimer’s Association – This year, the first wave of baby boomers are turning 65 – and with increased age comes increased risk of developing Alzheimer’s disease. Our new report, “Generation Alzheimer’s: The Defining Disease of the Baby Boomers,” sheds light on a crisis that is no longer emerging – [...]
Read the rest of this entry »Center Pushes Super Noggin
WORKSHOPS FOCUS ON BRAIN FITNESS By Kate Ward Tuesday, January 18, 2011 FAYETTEVILLE — If she’s not looking for her car keys, 68-year-old Billie Jean Harvey said she’s probably trying to remember where she put her seam ripper. “Sometimes, I just get lost in time,” the Fayetteville resident said. “I get tied up with what [...]
Read the rest of this entry »“The No, New Year’s resolution plan”
Many people look forward to the New Year for a new start on old habits. ~Author Unknown (eds note: This article is NOT intended for the highly motivated population of people who find exercise, “doing health”……….enjoyable. You all just go about your day doing the things that give some happiness, and life satisfaction. I need [...]
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