Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better

Line up to learn your longevity likelihood.  Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]

Mature Market Experts Gem of The Day: The BBC Brain Training study — let’s flip it around

Mature Market Experts – more news and stats you can use on boomers, seniors and the mature market – The BBC Brain Training study — let’s flip it around: There’s no such thing as bad publicity.  This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing [...]

Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon.  I’ve often thought that one end of the baby boomer age range has nothing in [...]

Mature Market Experts Gem of The Day: Music therapy — new program with pre-loaded iPods for Alzheimer’s

Mature Market Experts: more news and stats you can use of boomers, seniors and the mature market – Music therapy — new program with pre-loaded iPods for Alzheimer’s – Music therapy on iPods. Let’s start with a quote from today’s WSJ article, which gets right to the point: “Ann Povodator, an 85-year-old Alzheimer’s patient in [...]

Mature Market Experts Stat of The Day: The oldest and technology access — getting it right

Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use: Woohoo — Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): “The biggest increase in internet use since 2005 can be seen [...]

Mature Market Experts Gem Of The Day: Why don’t large vendors invest more in technology for seniors?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Why don’t large vendors invest more in technology for seniors? This is a rant. I am tired of youth-oriented tech vendors with their back-to-school laptops.  I am tired of how clumsy and non-intuitive most computing technologies are [...]

Mature Market Experts Gem of The Day: Want To Live To 100?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Want to live to 100? This was an interesting week if you want to think about living to 100. Evercare offered up its 2009 Evercare 100@100 Survey — which included survey results from college seniors. Dr. Judith [...]

Mature Market Experts Stat of The Day: 2/3rds Of The Mature Market Will Need Long-Term Care

Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – 2/3rds Of The Mature Market Will Need Long-Term Care –  Did you know? Two-thirds of seniors will need some form of long-term care at some point in their lives — according to Genworth Financial’s Cost of Long-term care report. This [...]

Mature Market Experts Gem of The Day: Smart Clothing — Coming To A Store Near You?

Mature Market Experts: more mature market news and stats more often – Smart Clothing — Coming To A Store Near You? Not long ago I gave a presentation to a group of seniors about technology for aging in place. One question made me pause: “Why can’t clothing help seniors be safer and more independent?”  Good [...]

Mature Market Experts Gem of The Day: Senior housing survey: differentiate with technology. . .in 2013

Mature Market Experts: more mature market news and stats more often – So I’ve said it: Technology access for senior housing residents (along with financial counseling on how to sell their homes) should be a differentiator now– while facility unutilized capacity is so obvious and painful. Swapping out aging infrastructure could even save them money [...]