Mature Market Experts Gem of The Day: Music therapy — new program with pre-loaded iPods for Alzheimer’s

Mature Market Experts: more news and stats you can use of boomers, seniors and the mature market - Music therapy — new program with pre-loaded iPods for Alzheimer’s - Music therapy on iPods. Let’s start with a quote from today’s WSJ article, which gets right to the point: “Ann Povodator, an 85-year-old Alzheimer’s patient in [...]

Mature Market Experts Stat of The Day: The oldest and technology access — getting it right

Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use: Woohoo — Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): “The biggest increase in internet use since 2005 can be seen [...]

Mature Market Experts Gem Of The Day: Why don’t large vendors invest more in technology for seniors?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Why don’t large vendors invest more in technology for seniors? This is a rant. I am tired of youth-oriented tech vendors with their back-to-school laptops.  I am tired of how clumsy and non-intuitive most computing technologies are [...]

Mature Market Experts Gem of The Day: Want To Live To 100?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Want to live to 100? This was an interesting week if you want to think about living to 100. Evercare offered up its 2009 Evercare 100@100 Survey — which included survey results from college seniors. Dr. Judith [...]

Mature Market Experts Stat of The Day: 2/3rds Of The Mature Market Will Need Long-Term Care

Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market - 2/3rds Of The Mature Market Will Need Long-Term Care -  Did you know? Two-thirds of seniors will need some form of long-term care at some point in their lives — according to Genworth Financial’s Cost of Long-term care report. This [...]

Mature Market Experts Gem of The Day: Smart Clothing — Coming To A Store Near You?

Mature Market Experts: more mature market news and stats more often - Smart Clothing — Coming To A Store Near You? Not long ago I gave a presentation to a group of seniors about technology for aging in place. One question made me pause: “Why can’t clothing help seniors be safer and more independent?”  Good [...]

Mature Market Experts Gem of The Day: Senior housing survey: differentiate with technology. . .in 2013

Mature Market Experts: more mature market news and stats more often - So I’ve said it: Technology access for senior housing residents (along with financial counseling on how to sell their homes) should be a differentiator now– while facility unutilized capacity is so obvious and painful. Swapping out aging infrastructure could even save them money [...]

Mature Market Experts Gem of The Day: Vendors who should target boomers and seniors

Mature Market Experts: More mature market news and stats more often: Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products — if they only knew more about them. So why don’t vendors with great potential in boomer and senior audiences — and even some loving customers [...]

Mature Market Experts Gem of The Day:Ten perfect storm drivers of market opportunity for aging in place

Mature Market Experts: more mature market news and stats more often - Aging in Place Tech business potential - If you look at all of the factors together, entrepreneurs, executives of established companies, and venture capitalists should be able to synthesize and grasp the business opportunity staring them in the face. Offer services to the [...]