Mature Market Experts: More news and stats you can use on boomers, seniors, and the mature market — Silly segmentation strikes again. You probably didn’t think about it if you read about HP’s proposed new wristwatch in today’s business pages of the NY Times. Did you know that between 2008 and 2010, sale of watches fell [...]
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2010 wrap and 2011 aging in place technology trends to watch
In the sweeping generalization category, 2010 was a year of significant progress in tech for an aging population. It was a year of greater general market awareness about the role of tech and aging thanks to NPR, more sophisticated technology capabilities, and a boost in training and interest among those who serve an older population. Let’s [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: AARP Loneliness Study…In your Facebook
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – The Social Network — an oh-so-modern tale. Who cares about Mark Zuckerberg? The new movie, “The Social Network” tries to make you care. It makes for a good viewing experience, a well-made movie that holds your interest throughout — [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: When does “New” technology become mainstream?
Buzz in the press is good for all. Articles about using technology to monitor aging parents — like the most recent two in the Thursday NY Times by Hilary Stout and Eric Taub can be great for the aging tech industry. They generate buzz and interest in the media; they are syndicated and carried throughout [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better
Line up to learn your longevity likelihood. Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: The BBC Brain Training study — let’s flip it around
Mature Market Experts – more news and stats you can use on boomers, seniors and the mature market – The BBC Brain Training study — let’s flip it around: There’s no such thing as bad publicity. This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon. I’ve often thought that one end of the baby boomer age range has nothing in [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Music therapy — new program with pre-loaded iPods for Alzheimer’s
Mature Market Experts: more news and stats you can use of boomers, seniors and the mature market – Music therapy — new program with pre-loaded iPods for Alzheimer’s – Music therapy on iPods. Let’s start with a quote from today’s WSJ article, which gets right to the point: “Ann Povodator, an 85-year-old Alzheimer’s patient in [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: The oldest and technology access — getting it right
Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use: Woohoo — Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): “The biggest increase in internet use since 2005 can be seen [...]
Read the rest of this entry »Mature Market Experts Gem Of The Day: Why don’t large vendors invest more in technology for seniors?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Why don’t large vendors invest more in technology for seniors? This is a rant. I am tired of youth-oriented tech vendors with their back-to-school laptops. I am tired of how clumsy and non-intuitive most computing technologies are [...]
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