Not So Small World After All?

  It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]

Mature Market Experts Gem of The Day: Marketing “Down-Aging”

How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]

Mature Market Experts Gem of The Day: Aging, It’s Never Too Late To Become What You Might Have Been

“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.”   -Elisabeth Kubler-Ross  I was handed a sympathy card the other day and informed about the death of [...]

Mature Market Experts Gem of The Day – Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)  It was formerly a terrifying view to me that I should one day be an old woman. I now find that Nature has provided pleasure for every state. -Mary Worley Montagu In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the [...]

Mature Market Experts Gem of The Day – The Future Face of Aging in Place

 (photo cdn.physorg.com)   Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something –Encarta Dictionary (2002) Dave Bowman: Hello, HAL do you read me, HAL? HAL: Affirmative, Dave, I read you. Dave Bowman: Open the pod bay doors, HAL. HAL: I’m sorry Dave, I’m afraid [...]

Mature Market Experts Gem of The Day: Aging in Place: Men + Ladders = Trouble

There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to heaven When she gets there she knows If the stores are all closed With a word she can get what she came for Ooh, ooh, ooh, ooh, ooh And she’s buying a stairway to heaven… -Led Zeppelin   Joan [...]

Mature Market Experts Gem of the Day: Aging in Place: Addendum to Men + Ladders = Trouble

  Carelessness doesn’t bounce; it shatters. ~Hartman Jule   Is your husband going to hang Christmas lights this week? Consider this first:   I was reminded of a life-altering experience between man & ladder at work this week. A colleague, let’s call him “Stann,” recounted a run in with some cement involving a ladder years [...]

Mature Market Experts Gem of The Day: Interior Design Key to Aging in Place

Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use – Interior Design Key to Aging in Place. Aesthetics; noun; a branch of philosophy dealing with beauty (Merriam-Webster) Four years ago I read an article that changed my thinking forever. I had what Buddhist call a “satoir,” [...]

Mature Market Experts Gem of The Day: Online Age Ghettos

Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – Online Age Ghettos Solitude: A good place to visit, but a poor place to stay. -Josh Billings Words of Wellness (1991) Edited by Joseph Sutton Much of the conversation this year at the 6th Annual What’s Next Boomer [...]

Mature Market Experts Gem of The Day – Baby Boomers: How Old Do You Look?

Mature Market Experts: more mature market news and stats more often – Baby Boomers: How Old Do You Look? Adapt or perish, now as ever, is nature’s inexorable imperative. -H. G. Wells English author, historian, & utopian (1866 – 1946) Have you heard those commercials on the radio where a middle-aged guy describes an experience [...]