Mature Market Experts

The blog for people who work with boomers & beyond

Author Archive

Jeopardizing Aging in Place One Bite at a Time: How Choices Define our Independence

Obesity among young Americans is a serious problem that can have serious ramifications in the long run. -Virginia Foxx I returned from Europe two weeks ago, which always gives me a fresh perspective on my own country. As I was doing some pre-Fourth of July-Holiday tasks I got caught up in the bustle of shopping [...]

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Design Matters For an Aging Population

Design is intelligence made visible.- Alina Wheeler Each year I attend the ASA conference on Aging and reoccurring themes begin to emerge and persist throughout the week; this session remained true to form. A mantra I picked up early; “Design is for all.” Design on the Brain Each of us has a brain equipped with [...]

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Foreclosure Threatens Aging in Place

“A mother can take care of 5 children yet 5 children can’t take care of one mother.” -unknown I came across the film Make Way For Tomorrow (1937) by Leo McCarey. The movie is about an elderly couple, Barkley (Victor Moore) and Lucy (Beulah Bondi) Cooper, who are forced to separate when they lose their [...]

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Aging In Place With Love

“Marriage is a wonderful institution…but who wants to live in an institution?” -Groucho Marx Valentine’s Day Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or [...]

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Jack Was Right All Along

I can’t die. It would ruin my image. – Jack Lalanne A man’s health can be judged by which he takes two at a time – pills or stairs. ~Joan Welsh I read an article online from SmartMoney titled; Hanging On at Home. The piece begins with the jugular question: Where will people live as [...]

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Step by Step: When Aging in Place Works

One may walk over the highest mountain one step at a time. – John Wanamaker Guest post: I found Sharon‘s story about the journey to aging in place with her father so practical (step-by-step approach) and compelling, I asked her if I could share it. Before you place a loved one into a facility, read [...]

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The Age of Aesthetics: Turning Obstacles into Beauty

(Pilar Touch20 by Delta)  Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. -Charles Eames Design’s fundamental role is problem solver. -Fast Company, 2005   I visited Rejuvenation-Portland for the first time several weeks ago; when I entered the store my heart actually began to race—like [...]

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Aging: Adaptive Re-Use

As we grow old, the beauty steals inward. – Ralph Waldo Emerson I recently had the pleasure of experiencing a Historical and Architectural cruise of Chicago with my wife and in-laws. The promotional quote notes: “If you have only two hours in Chicago this is how to spend it.” After the tour I can’t disagree; [...]

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Not So Small World After All?

  It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]

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Mature Market Experts Gem of The Day: Marketing “Down-Aging”

How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]

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