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	<title>Mature Market Experts &#187; Patrick Roden</title>
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		<title>Jeopardizing Aging in Place One Bite at a Time: How Choices Define our Independence</title>
		<link>http://trmann.com/wordpress/2011/07/jeopardizing-aging-in-place/</link>
		<comments>http://trmann.com/wordpress/2011/07/jeopardizing-aging-in-place/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 14:04:25 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trmann.com/wordpress/?p=4909</guid>
		<description><![CDATA[Obesity among young Americans is a serious problem that can have serious ramifications in the long run. -Virginia Foxx I returned from Europe two weeks ago, which always gives me a fresh perspective on my own country. As I was doing some pre-Fourth of July-Holiday tasks I got caught up in the bustle of shopping [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Obesity among young Americans is a serious problem that can have serious ramifications in the long run.</em></strong></p>
<p>-Virginia Foxx</p>
<p><a href="http://trmann.com/wordpress/wp-content/uploads/2011/07/Obesity-21.jpg"><img class="alignleft size-medium wp-image-4893" title="Obesity 2" src="http://trmann.com/wordpress/wp-content/uploads/2011/07/Obesity-21-227x300.jpg" alt="Obesity mature market experts" width="227" height="300" /></a>I returned from Europe two weeks ago, which always gives me a fresh perspective on my own country. As I was doing some pre-Fourth of July-Holiday tasks I got caught up in the bustle of shopping and completing my to-do list. I was in an old school hardware store watching customers buy plastic American flags, charcoal briquettes, portable grills, and soft drinks—the usual stuff.</p>
<p>I began to notice a trend with the folks around me that I didn’t notice overseas—while waiting in line to check out, it struck me how heavy our citizens are. This really isn’t a revelation, but I was somehow acutely aware; obesity was everywhere…</p>
<p>I stopped in to get a sandwich at a local shop and the three sandwich makers behind the counter were all obese—two were morbidly obese. The lady ahead of me in line was over-weight (asking for extra toppings on her sub) as was the couple behind me…I then made my way to the car and noticed more overweight kids waiting at the bus stop.</p>
<p>The ironic thing to me was this is a civil holiday for the celebration of the anniversary of the beginnings of national independence. July 4 is the commemoration of the adoption of the declaration of the Congress of the Thirteen United States of America, onthe 4th of July, 1776, by which they formally declared that these colonies were free and independent States, not subject to the government of Great Britain.</p>
<p>Yet I wondered just what does Independence mean to me and the average American? Can being in a state where your body isn’t fully available to you—be considered freeing? Or a state of independence?  So I turned to the internet for a definition:</p>
<p><strong><em>1. (noun) independence</em></strong></p>
<p><strong><em>the state or quality of being independent; freedom from dependence; exemption from reliance on, or control by, others; self-subsistence or maintenance; direction of one&#8217;s own affairs without interference.</em></strong></p>
<p>-Princeton’s Wordnet</p>
<p><strong>Free to Make Choices Affecting Aging in Place  </strong></p>
<p>With this definition it’s clear we are “free” to make choices that may not serve to further our independence down the road—a choice many of us are making. In 2007-2008, the prevalence of obesity was 32.2% among adult men and 35.5% among adult women (for specific breakdown of data see JAMA: Obesity Trends link). Essentially, one third of us are obese, which is defined as a BMI of 30.0 or higher.</p>
<p>Despite all the information concerning the health effects of being over-weight, many continue down that path. The issues are complex and call for systems thinking when designing interventions—it’s even difficult to write about here for fear of offending or alienating readers. But if I truly believe in helping others at the best chance at successful aging in place, then I’m compelling to discuss obesity as it relates to living independently.</p>
<p>Each day we are faced with countless “choice points” about our lives; to take the stairs, order the light lunch, or stop at one dessert. Often we are stuck making “better-bad choices,” as time limitations force picking between the lesser of two evils. These choice points have an accumulative effect—if we make the hard choices now, life can get easier later. If we make the easy choices now, life can get harder later on—and with each decision our future independence hangs in the balance.</p>
<p><strong>Aging in Place with Bowling Balls</strong></p>
<p>Consider this as you ponder Independence Day; at 42lbs “over-weight,” you’re negotiating stairs, bathtubs, kitchens, and chores like yard work (*ADLs)—carrying the  equivalent of 3 average size bowling balls!</p>
<p>Think what that does to:</p>
<p>1. Your energy level</p>
<p>2. Your cardiovascular system (extra vessels to feed all that adipose tissue = extra work load your heart)</p>
<p>3. Your skeletal system (knees, hips, back)</p>
<p>Just to mention a few systems affected…</p>
<p>So many of the things we blame on aging have nothing to do with getting older. What’s misuse or disuse, and what’s normal aging? Loosing 42lbs means not being burdened by 3 bowling balls! How might that improve your odds of aging in place successfully?</p>
<p>You can consider remodeling your home with Universal Design, and there are all kinds of high tech gadgets and wonderful products available on the market which can facilitate aging in place—some are reasonably priced, some expensive, and some even priceless; but none as effective as mindful living and making choices that will honor your future independence.</p>
<p>How we live determines how we age.</p>
<p><strong>See</strong></p>
<p>UK has its own <a title="UK Obesity" href="http://www.telegraph.co.uk/health/healthnews/8612881/Obesity-crisis-Half-a-million-children-have-liver-disease.html" target="_blank">problems with Obesity</a></p>
<p><a title="What's your BMI?" href="http://www.cdc.gov/obesity/index.html">BMI Calculator</a></p>
<p>JAMA: <a title="JAMA" href="http://jama.ama-assn.org/content/303/3/235.full?ijkey=ijKHq6YbJn3Oo&amp;amp;amp;amp;keytype=ref&amp;amp;amp;amp;siteid=amajnls">Obesity Trends</a></p>
<p>Battling Obesity in America(video)<a title="video" href="http://www.reuters.com/video/2011/07/01/battling-obesity-in-america?videoId=216669312"> <em>Nothing New Here</em></a></p>
<p>Learn more about the <a title="video" href="http://www.youtube.com/watch?v=jYyttEu_NLU">Declaration of Independence (video)</a></p>
<p><a title="UK has its own problems with obesity" href="http://www.telegraph.co.uk/health/healthnews/8612881/Obesity-crisis-Half-a-million-children-have-liver-disease.html" target="_blank">UK has its Own problems with Obesity</a></p>
<p>Ray Charles: <a title="Ray Charles: America the beautiful" href="http://http://www.youtube.com/watch?v=TRUjr8EVgBg&amp;amp;amp;amp;feature=related" target="_blank">America the beautiful</a></p>
<p><a title="BMI Calculator" href="http://www.cdc.gov/obesity/index.html" target="_blank">BMI Calculator</a></p>
<p><a title="JAMA obesity trends" href="http://jama.ama-assn.org/content/303/3/235.full?ijkey=ijKHq6YbJn3Oo&amp;keytype=ref&amp;siteid=amajnls" target="_blank">JAMA: Obesity Trends</a></p>
<p><a title="Battling Obesity" href="http://www.reuters.com/video/2011/07/01/battling-obesity-in-america?videoId=216669312" target="_blank">Battling Obesity in America(video) <em>Nothing New Here</em></a></p>
<p>Learn more about the Declaration of Independence <a title="video on weight and health" href="http://www.youtube.com/watch?v=jYyttEu_NLU" target="_blank">(video)</a></p>
<p><a title="Morbidly obese" href="http://www.youtube.com/watch?v=AzWX_n68TGY&amp;feature=related" target="_blank">Morbidly obese</a></p>
<p><a title="bowling ball" href="http://en.wikipedia.org/wiki/Bowling_ball" target="_blank">(nonaffiliated link)</a></p>
<p><a title="mindful living" href="http://www.youtube.com/watch?v=XOgW76_mhhQ" target="_blank">as mindful living and making choices</a></p>
<p>*<a title="Activities of Daily Living (ADLs)" href="http://en.wikipedia.org/wiki/Activities_of_daily_living" target="_blank">Activities of Daily Living</a></p>
<p>Photo credit: (photo communitymedical.org)</p>
<p>&nbsp;</p>
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		<title>Design Matters For an Aging Population</title>
		<link>http://trmann.com/wordpress/2011/05/design-matters-for-aging/</link>
		<comments>http://trmann.com/wordpress/2011/05/design-matters-for-aging/#comments</comments>
		<pubDate>Thu, 12 May 2011 13:31:24 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Aging In Place]]></category>
		<category><![CDATA[Cool Videos]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[aging]]></category>
		<category><![CDATA[Alina Wheeler]]></category>
		<category><![CDATA[ASA]]></category>
		<category><![CDATA[barrier-free movement]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[disability]]></category>
		<category><![CDATA[gerontology]]></category>
		<category><![CDATA[Gerontophobia]]></category>
		<category><![CDATA[Inclusive Design]]></category>
		<category><![CDATA[intelligent design]]></category>
		<category><![CDATA[Michael Graves]]></category>
		<category><![CDATA[OMHU]]></category>
		<category><![CDATA[Robert L. Peters]]></category>
		<category><![CDATA[Universal Design]]></category>

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		<description><![CDATA[Design is intelligence made visible.- Alina Wheeler Each year I attend the ASA conference on Aging and reoccurring themes begin to emerge and persist throughout the week; this session remained true to form. A mantra I picked up early; “Design is for all.” Design on the Brain Each of us has a brain equipped with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trmann.com/wordpress/wp-content/uploads/2011/05/Umbrella.jpg"><img class="alignnone size-full wp-image-4818" title="Design matters to seniors" src="http://trmann.com/wordpress/wp-content/uploads/2011/05/Umbrella.jpg" alt="Design matters to seniors" width="380" height="320" /></a></p>
<p><a href="http://trmann.com/wordpress/wp-content/uploads/2011/05/Umbrella.jpg"></a><em><strong>Design is intelligence made visible.- Alina Wheeler</strong></em></p>
<p>Each year I attend the ASA conference on Aging and reoccurring themes begin to emerge and persist throughout the week; this session remained true to form. A mantra I picked up early; “Design is for all.”</p>
<p><strong>Design on the Brain</strong></p>
<p>Each of us has a brain equipped with a tightly bundled grouping of nerve cells about the size of an apple wedge located from the top of the spinal cord into the middle of the brain. This part of our brain contains about 70% of its estimated 200 billion nerve cells; or a total of 140 billion cells—and is called the Reticular Activating System (RAS).</p>
<p>Your RAS is a hockey goalie to consciousness—the gatekeeper screening the type of information allowed through and filters everything else that you don’t pay attention to. And it also hones in on what’s important to you. Buy a 1966 Mustang or the new Adison leather large Marielle drawstring shoulder bag, and you begin to magically see them everywhere. Why? Your RAS has now alerted your brain to bring them to your attention.</p>
<p>My RAS for the conference was programmed to “DESIGN” and I was rewarded; because design matters to an aging population.</p>
<p><strong>Democratization of design</strong></p>
<p>Much of the discussion focused around “Inclusive Design” or “Universal Design” that will accommodate all users regardless of age or level of physical functioning. More than once I heard speakers say:<em><strong> “It’s not just design for the elderly, good design helps everyone.” </strong></em></p>
<p>Not a new idea, in fact, <a title="The Barrier Free Movement" href="http://www.udinstitute.org/history.php" target="_blank">the barrier-free movement</a> in the 1950s began a process of change in public policies and design practices in response to veterans returning from service with disabilities. The movement has evolved as the democratization of design for all; both in structure and beautiful aesthetics.</p>
<p>Michael Graves, FAIA, famed designer and professor at Princeton University, became a reluctant expert in medical equipment design when an acute neurological disease left him unable to walk or do self-care. Graves turned this into a best-worst experience for design that functioned better (structure) and delighted the senses (<a title="http://www.dexigner.com/news/17591" href="http://www.dexigner.com/news/17591" target="_blank">beautiful aesthetics</a>).</p>
<p>Graves was noted to have said while lying on a gurney in the hospital in the throws of his acute illness:  <em><strong>“I can’t die here, it’s too ugly.”</strong></em></p>
<p>His point speaks directly to the heart and soul of <strong>the barriers to adoption</strong> of countless potentially life-enhancing tools. Gerontophobia (fear of aging) keeps my own mother from using a walker which would make possible ambulation to strengthen her muscles, stimulate her brain with exercise, and facilitate balance—and what’s most personal is most universal, she is not alone in her desire to not look old. The sad irony is that this kind of stigma which leads to adoption-failure actually has the opposite effect—and is a “secondary ager” which speeds up the aging process (atrophy).</p>
<p><strong>Design Matters: OMHU</strong></p>
<p>Design matters with caregivers and patient outcomes; this has been well established in <a title="the literature on environment and health effects" href="http://www.herdjournal.com/ME2/Default.asp" target="_blank">the literature on environment and health effects</a>. And with the proliferation of new technologies for aging in place, the same barriers in design concerning both structure and aesthetics apply.</p>
<p>One company, <a title="OMHU" href="http://omhu.com/shop/products/mobility/omhu-cane/" target="_blank">OMHU</a> (means “with great care”) exhibited an empathetic understanding and nonpatronizing approach to mobility aids. They’ve successfully combined materials from the world of performance; bicycles, hockey sticks, skateboard, and high performance athletic shoes—and from these made a cane which delights the senses.</p>
<p>Emphasis is on performance; not <strong>disability and yet OMHU is not denying</strong> the need either—after all it’s a cane. They get it, and the underlying philosophy which infuses this product is clever and evokes the will to live…and aren’t we all in this for a better experience of aging?</p>
<p><strong>We live in a world that will never be young again</strong>—each generation will grow older than the one before. This is important because the demographic transition means a future filled with more and more old people.</p>
<p>Robert L. Peters said: <em>Design creates culture. Culture shapes values. Values determine the future.</em> I for one would like to see more emphasis on matters of design, not as a nicety, but as a guiding principle of gerontology; our future depends on it.</p>
<p><strong>See:</strong></p>
<p>Adaptability: <a title="Universal Design Michael Graves" href="http://www.youtube.com/watch?v=9x6D19T9X1k" target="_blank">Universal Design Michael Graves</a></p>
<p>Free Subscription to <a title="Free Subscription to HealthCare Design" href="http://www.healthcaredesignmagazine.com/ME2/dirmod.asp?sid=&amp;nm=&amp;type=news&amp;mod=News&amp;mid=9A02E3B96F2A415ABC72CB5F516B4C10&amp;tier=3&amp;nid=A67991DD3AEA4D5CB9E43E354BEAC1F3" target="_blank">HealthCare Design</a></p>
<p><strong>Image:</strong></p>
<p>http://www.g-mark.org/award/image/2008/08A01010_1.jpg</p>
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		<title>Foreclosure Threatens Aging in Place</title>
		<link>http://trmann.com/wordpress/2011/04/senior-foreclosures/</link>
		<comments>http://trmann.com/wordpress/2011/04/senior-foreclosures/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 18:22:54 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Aging In Place]]></category>
		<category><![CDATA[Finances]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[50 and over]]></category>
		<category><![CDATA[aging population]]></category>
		<category><![CDATA[aging services]]></category>
		<category><![CDATA[economic crisis]]></category>
		<category><![CDATA[elder]]></category>
		<category><![CDATA[elderly]]></category>
		<category><![CDATA[federal assistance programs]]></category>
		<category><![CDATA[foreclosure]]></category>
		<category><![CDATA[golden years]]></category>
		<category><![CDATA[homeowners]]></category>
		<category><![CDATA[homes]]></category>
		<category><![CDATA[HUD]]></category>
		<category><![CDATA[Make Way For Tomorrow]]></category>
		<category><![CDATA[older adults]]></category>
		<category><![CDATA[reverse mortgage]]></category>
		<category><![CDATA[seniors]]></category>
		<category><![CDATA[Universal Design]]></category>

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		<description><![CDATA[“A mother can take care of 5 children yet 5 children can’t take care of one mother.” -unknown I came across the film Make Way For Tomorrow (1937) by Leo McCarey. The movie is about an elderly couple, Barkley (Victor Moore) and Lucy (Beulah Bondi) Cooper, who are forced to separate when they lose their [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_4745" class="wp-caption alignnone" style="width: 310px"><a href="http://trmann.com/wordpress/wp-content/uploads/2011/03/classicmoviegab-com.jpg"><img class="size-medium wp-image-4745" title="classicmoviegab com" src="http://trmann.com/wordpress/wp-content/uploads/2011/03/classicmoviegab-com-300x168.jpg" alt="Make Way For Tomorrow photo - Classic Movie" width="300" height="168" /></a><p class="wp-caption-text">(photo http://www.classicmoviegab.com)                </p></div>
<p><em><strong>“A mother can take care of 5 children yet 5 children can’t take care of one mother.” </strong></em></p>
<p><em><strong>-unknown</strong></em></p>
<p>I came across the film <em><strong>Make Way For Tomorrow </strong></em>(1937) by Leo McCarey. The movie is about an elderly couple, Barkley (Victor Moore) and Lucy (Beulah Bondi) Cooper, who are forced to separate when they lose their house to foreclosure; and none of their five children is willing to take both parents in.</p>
<p>Barkley is not able to find work due to his advanced years and with foreclosure eminent the elderly couple summons the adult children to break the news. A temporary solution is for the parents to split up and live with different family members; <strong>which proves to be untenable for all parties</strong>.</p>
<p>As Barkley continues to search for work so he and his wife can live independently, the scenario predictably deteriorates into a human tragedy:</p>
<p><em><strong>When Lucy continues to speak optimistically of the day that he will find work, her teenage granddaughter bluntly advises her to “face facts”; that it will never happen because of his age. Lucy’s sad reply is to say that “facing facts” is easy for a carefree 17-year old girl, but that at Lucy’s age, the only fun left is “Pretending that there ain’t any facts to face…so would you mind if I just kind of went on pretending?”</strong></em></p>
<p>-Wikipedia</p>
<p>Although the film ran over 70 years ago the topic is more relevant than ever as the aging population and the economic down-turn spell CRISIS for many seniors and their families.</p>
<p><strong>Elderly Foreclosure</strong></p>
<p>The global economic depression <a title="Global Depression Has Hit Seniors Hard - Report" href="http://www.cepr.net/index.php/publications/testimony/impact-crisis-elderly" target="_blank">has hit boomers hard</a>—as over 684,000 homeowners age 50 and over were delinquent, in foreclosure, or lost their homes last year. This is especially troublesome for the older adults who are on fixed income and limited time horizons for recovery. Not to mention the coming<a title="Tough Times For Federal Assistance Programs For Seniors" href="http://abytesgen01.securesites.net/howard_gleckman/2011/02/tough-times-for-federal-assist.html" target="_blank"> tough times for federal assistance programs for seniors</a>; as pressure on <a title="Aging Services" href="http://www.ncoa.org/press-room/press-release/house-approves-cuts-targeting.html?utm_source=NCOAWeek_110222&amp;amp;amp;amp;amp;amp;amp;utm_medium=newsletter&amp;amp;amp;amp;amp;amp;amp;utm_campaign=NCOAWeek" target="_blank">aging services</a> to poor and frail ramps up.</p>
<p><strong>3 Stories: The Faces of Foreclosure</strong></p>
<p>For a growing number of Americans the “Golden Years” are a fanciful dream that died with a personal loss or economic fates; never to be realized despite years of working and planning. Here are three stories to put a human face on the hardship faced by older adults:</p>
<p>Patricia <a title="Seniors in Foreclosure 5 Years - Video" href="http://www.youtube.com/watch?v=5DZer-kemrM" target="_blank">5 years in her home</a></p>
<p>Cole <a title="Seniors in Foreclosure - 28 Years Video" href="http://www.youtube.com/watch?v=DQuM5vSbMdU" target="_blank">28 years in his home</a></p>
<p>Andree <a title="Seniors in Foreclosure Video - 20 years" href="http://www.youtube.com/watch?v=9L8VAauxCr0" target="_blank">20 years in her home </a></p>
<p>These stories are heart-breaking, increasingly common place, and in need of solutions.</p>
<p><strong>Saying Goodbye to Aging in Place?</strong></p>
<p>We can discuss aging-in-place remodeling and elegant universal design options, but unless individuals like these have a “place” to age in–it does little good as they are evicted from homes where their dreams once resided.</p>
<p>In a review of <em>Make Way For Tomorrow</em>, Jamie S. Rich finds the film more hopeful because<em> it shows us two people who can make the best of the worst times, who are resolute, and who never let go of what matters, <strong>even if they have to say goodbye to it. </strong></em></p>
<p><strong>Which many will have to do&#8230; </strong></p>
<p>Watch the Film <em>Make Way For Tomorrow </em></p>
<p><em> </em><a title="Make Way For Tomorrow " href="http://www.youtube.com/watch?v=V_MrZojHUdQ" target="_blank">http://www.youtube.com/watch?v=V_MrZojHUdQ </a>(10 parts)</p>
<p><strong>See</strong></p>
<p>One Away: <a title="One Away: Seniors in Trouble" href="http://www.oneaway.org/" target="_blank">Seniors in Trouble</a></p>
<p>911-Foreclosure Update</p>
<p><a title="911-NY Times - Foreclosure UpdateForeclosure Threatens Elder-Care Homes" href="http://www.nytimes.com/2010/04/18/us/18sfforeclose.html" target="_blank">Foreclosure Threatens Elder-Care Homes</a></p>
<p><a title="USA Today - More Families Move in Together During the Housing Crisis" href="http://www.usatoday.com/money/economy/housing/2009-02-02-housing-crisis-families-living-together_N.htm" target="_blank">More Families Move in Together During the Housing Crisis</a></p>
<p><a title="eHow - How to Cope with Elderly parents moving in" href="http://www.ehow.com/how_7390_cope-with-elderly.html" target="_blank">How to Cope with Elderly parents moving in</a></p>
<p><a title="Equal Justice Works: Elderly Hard Hit by the Mortgage Crisis" href="http://equaljusticeworks.wordpress.com/2010/05/" target="_blank">Equal Justice Works: Elderly Hard Hit by the Mortgage Crisis</a></p>
<p><a title="WorkingCareGiver.com" href="http://www.workingcaregiver.com/articles/safetytips/needfulagingparents" target="_blank">How to Live With Needful Aging Parents</a></p>
<p><a title="Lessons Learned By Moving an Elderly Parent Into A Boomer’s Home" href="http://forbesontech.typepad.com/my_weblog/2010/09/lessons-learned-by-moving-an-elderly-parent-into-a-boomers-home.html" target="_blank">Lessons Learned By Moving an Elderly Parent Into A Boomer’s Home </a></p>
<p><a title="ElderLawAnswers.com -  How to Prepare When Elderly Parents Move In With Adult Children" href="http://www.elderlawanswers.com/Resources/Article.asp?ID=5446" target="_blank">How to Prepare When Elderly Parents Move In With Adult Children</a></p>
<p><strong>Help</strong></p>
<p>NRMLA: <a title="NRMLA: ReverseMortgage.org" href="http://www.reversemortgage.org/" target="_blank">ReverseMortgage.org</a></p>
<p><a title="HUD Reverse Mortgage Frequently Asked Questions" href="http://www.hud.gov/offices/hsg/sfh/hecm/rmtopten.cfm" target="_blank">HUD Reverse Mortgage Frequently Asked Questions</a></p>
<p><a title="Reverse Mortgage as a Foreclosure Intervention Tool" href="http://academicarchive.snhu.edu/handle/10474/1649" target="_blank">Reverse Mortgage as a Foreclosure Intervention Tool</a></p>
<p><a title="Legal Aide for the Elderly" href="http://www.avvo.com/legal-guides/ugc/legal-aide-for-the-elderly-and-poor-facing-home-foreclosures" target="_blank">Legal Aide for the Elderly</a></p>
<p><a title="ElderWeb.com" href="http://www.elderweb.com/node/6366" target="_blank">The Elder-Care Team</a></p>
<p><a title="Support Seniors" href="http://www.supportseniors.org/" target="_blank">Support Our Seniors</a></p>
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		<title>Aging In Place With Love</title>
		<link>http://trmann.com/wordpress/2011/02/aging-in-place-with-love/</link>
		<comments>http://trmann.com/wordpress/2011/02/aging-in-place-with-love/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 14:37:46 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Aging In Place]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aging]]></category>
		<category><![CDATA[boomer]]></category>
		<category><![CDATA[CAPS]]></category>
		<category><![CDATA[Groucho Marx]]></category>
		<category><![CDATA[independence]]></category>
		<category><![CDATA[Noel Lenski]]></category>
		<category><![CDATA[older]]></category>
		<category><![CDATA[senior]]></category>
		<category><![CDATA[spend down]]></category>
		<category><![CDATA[Universal Design]]></category>
		<category><![CDATA[University of Colorado at Boulder]]></category>
		<category><![CDATA[Valentine’s Day]]></category>
		<category><![CDATA[Widowhood]]></category>

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		<description><![CDATA[“Marriage is a wonderful institution…but who wants to live in an institution?” -Groucho Marx Valentine’s Day Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trmann.com/wordpress/wp-content/uploads/2011/02/weddingpic68couple1.jpg"><img class="alignnone size-medium wp-image-4596" title="Mature Market Experts Wedding Couple" src="http://trmann.com/wordpress/wp-content/uploads/2011/02/weddingpic68couple1-300x240.jpg" alt="Mature Market Experts Wedding Couple" width="300" height="240" /></a></p>
<p><strong><em>“Marriage is a wonderful institution…but who wants to live in an institution?”</em></strong></p>
<p>-Groucho Marx</p>
<p><strong>Valentine’s Day</strong></p>
<p>Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or dog-skin whips, and spanked young maidens in hopes of increasing their fertility, says classics professor Noel Lenski of the<a title="Noel Lenski PhD" href="http://www.colorado.edu/classics/faculty/bios.html" target="_blank"> University of Colorado at Boulder</a>.</p>
<p>The Celebration was disapproved of by the Roman Catholic Church and thus linked the festival to the legend of St. Valentine. Even so, the Holiday’s popularity persisted into the fifth century A.D; at least 150 years after Constantine made Christianity the official religion of the Roman Empire.</p>
<p>In the third century A.D., Roman Emperor Claudius II, seeking to bolster his army, forbade young men to marry. Valentine, according to legend, defied the ban and performed clandestine marriages. <strong>Valentine was executed in A.D. 270 – on February 14.</strong></p>
<p>The first known Valentine’s Day card was sent in 1415 from France’s Duke of Orleans to his wife when he was a prisoner in the Tower of London following the Battle of Agincourt.</p>
<p>The tradition of hand-written Valentines gained popularity in the U.S. during the Revolutionary War. Mass production soon began in the early 1900s; and Hallmark started selling the cards 1913.</p>
<p><strong>Attention Men</strong></p>
<p>The Holiday gears much of its commercial focus on men: In the U.S. males will spend nearly twice as much on the holiday as U.S. females. In 2010, the average man spent $135.35 on Valentine’s Day gifts, while a typical woman spent $72.28.</p>
<p>How sweet it is; about 47 percent of U.S. consumers will exchange Valentine’s Day candy, at a cost of about $1 billion. Nearly 75 percent of that billion comes from sales of chocolate (chocolate has been linked to romance at least since Mexico’s 15th- and 16th-century Aztec Empire).</p>
<p>This year is expected to generate $14.1 billion in retail sales in the United States. Given these billions of dollars and all the effort and energy expended to say <strong><em>“I love you,” </em></strong>is there something we as boomer men can do that is<strong>more lasting than say a box of (high calorie) chocolates?</strong></p>
<p><strong>Aging in Place is a Women’s Issue</strong></p>
<p>Women in most developed countries still outlive men by 5 to 9 years; although men do get old—<strong>women get older</strong>. For that reason aging in place is an important issue to the women in our lives.</p>
<p><strong>Fact:</strong> Widowhood is more common among older women than older men. In the United States, about 700,000 to a million women are widowed each year. Approximately 75 percent of widows are 55 or older; and widows account for 53 percent of women 75 to 84, according to U.S. Census data.</p>
<p>Women tend to spend their savings on their husbands’ care, and then live alone for 15 to 20 years with far fewer resources. Medicare pays only about half of older people’s health costs; the term for this is <strong>“spend down.” The time to give the gift of aging in place independence is before this happens—</strong>while you’re both home to enjoy the benefits of being home by choice—together.</p>
<p><strong>A Valentine’s Legacy of </strong><strong>Independence</strong><strong> </strong></p>
<p>It may not seem romantic but loving your spouse means being there for her now and in the future by leaving a legacy of independence. The thought of her loosing the safety and comfort of home is unpleasant at best…This year skip the chocolates and flowers; instead make an appointment with a <a title="CAPS" href="http://www.nahb.org/directory.aspx?directoryID=188" target="_blank">CAPS trained remodeler </a>for a home assessment.</p>
<p>Then make dinner for her and after take her by the hand look lovingly into her eyes tell her your expression of love this year will be different—lasting…Turn down the lights (using the rocker switches you just installed), light the candles and describe your future together in an <a title="aging in place design" href="http://www.slideshare.net/cslavik1950/lifetime-designs-feb-2010" target="_blank">accessible home </a>with beautiful Universal Design features. After all, as Groucho says: <em>“Marriage is a wonderful institution…<strong>but who wants to live in an institution?”</strong></em></p>
<p>She’ll love you for it…</p>
<ul>
<li><a title="Aging In Place" rel="bookmark" href="http://aginginplace.com/324/no-ordinary-moments/" target="_blank">No Ordinary Moments</a></li>
<li><a title="How do I love thee?" rel="bookmark" href="http://aginginplace.com/276/how-do-i-love-thee-let-me-count-at-least-2-ways/" target="_blank">How Do I Love Thee? Let Me Count At Least 2 Ways</a></li>
<li><a title="boomers: what is real" rel="bookmark" href="http://aginginplace.com/642/what-is-real/" target="_blank">Boomers: What is Real?</a></li>
<li><a title="Aging behind the wheel" rel="bookmark" href="http://aginginplace.com/1014/aging-in-place-behind-the-wheel/" target="_blank">Aging in Place Behind the Wheel</a></li>
<li><a title="When aging in place in untenable" rel="bookmark" href="http://aginginplace.com/3486/when-aging-in-place-is-untenable/" target="_blank">When Aging in Place is Untenable</a></li>
</ul>
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		<title>Jack Was Right All Along</title>
		<link>http://trmann.com/wordpress/2011/02/jack-lalanne/</link>
		<comments>http://trmann.com/wordpress/2011/02/jack-lalanne/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 15:02:15 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Aging In Place]]></category>
		<category><![CDATA[Cool Videos]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Activities of Daily Living]]></category>
		<category><![CDATA[ADLs]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[Jack Lalanne]]></category>
		<category><![CDATA[SmartMoney]]></category>
		<category><![CDATA[The Hands of Time episode]]></category>
		<category><![CDATA[VO2max]]></category>

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		<description><![CDATA[I can’t die. It would ruin my image. - Jack Lalanne A man’s health can be judged by which he takes two at a time – pills or stairs. ~Joan Welsh I read an article online from SmartMoney titled; Hanging On at Home. The piece begins with the jugular question: Where will people live as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trmann.com/wordpress/wp-content/uploads/2011/01/Jack.jpg"><img class="alignnone size-full wp-image-4513" title="Jack Lalanne" src="http://trmann.com/wordpress/wp-content/uploads/2011/01/Jack.jpg" alt="Jack Lalanne" width="324" height="248" /></a></p>
<p><strong><em>I can’t die. It would ruin my image.</em></strong><br />
- Jack Lalanne</p>
<p><strong><em>A man’s health can be judged by which he takes two at a time – pills or stairs.</em></strong><br />
~Joan Welsh</p>
<p>I read an article online from SmartMoney titled; <a title="SmartMoney" href="http://www.smartmoney.com/personal-finance/retirement/hanging-on-at-home/" target="_blank">Hanging On at Home.</a> The piece begins with the jugular question: <strong><em>Where will people live as they grow old?</em></strong></p>
<p>The author goes on to describe a summary of the social forces that have shaped the living conditions of seniors prior to WWII, up to the present. He then provides five suggestions for <strong>“cutting through the clutter”</strong> of aging-in-place information on the web.</p>
<p>Not to cloudy the waters further, but I’d like to add a sixth suggestion…</p>
<p><strong>Jack Was Right </strong></p>
<p>Many of the targeted audience for the SM article grew up watching black and white images of a sincere, high-energy-buffed-guy in a tight-fitting jump suit, giving motivational chats, leading invigorating workouts, encouraging deep breathing and healthy living; all accompanied by lively organ music.</p>
<p>The sets were simple (a steel office chair and a poster board) but the concepts were not—and they still ring true today.</p>
<p>Jack Lalane was right; he knew that many people’s lives were just suicide on the installment plan. Jack recognized our changing disease states which have <strong>gone from acute</strong> (i.e., pneumonia which was once called “the old man’s friend”), to <strong>chronic</strong> (i.e., diabetes which isn’t cured only managed over long periods); and many were due simply to neglect.</p>
<p><strong>Functional Aging</strong></p>
<p><a title="Aging In Place" href="http://aginginplace.com/" target="_blank">Aging in place</a> requires more than just making a few simple changes such as replacing doorknobs with pull handles or installing ramps and no-step thresholds. These strategies are important, <strong>but functional aging is a key element in extending independence.</strong></p>
<p>Lalanne described “functional aging” in his<a title="Hands of Time" href="http://www.youtube.com/watch?v=mb_wYVZvxyE" target="_blank"> The Hands of Time episode</a>. The goal was to die “young,” as late in life as possible…which is really the difference between extending life vs. extending health; they are not the same thing.</p>
<p>Much attention has been paid lately to the<a title="biomarkers of aging" href="http://ouroboros.wordpress.com/2008/08/21/telomere-dysfunction-markers-as-biomarkers-of-aging/" target="_blank"> biomarkers of aging</a> and how they can be affected by lifestyle. One key biomarker (measurable physiological factor related to aging) is aerobic capacity.</p>
<p>Aerobic capacity (age and weight specific) is how exercise physiologist measure uptake and utilization of oxygen by the body; the term used is VO2max. This is an essential factor for aging in place, because <strong>if you have a <a title="VO2 Max" href="http://en.wikipedia.org/wiki/VO2_max" target="_blank">VO2max </a>of less than 10ml/kg/min you can’t live independently at home </strong>because of the inability to do <a title="ADLs" href="http://en.wikipedia.org/wiki/Activities_of_daily_living" target="_blank">activities of daily living</a> (ADLs).</p>
<p><strong>The Bad News</strong></p>
<p>As we age, under normal conditions (meaning no underlying diseases like lung cancer) our VO2max after age 30 decreases by 1% each year. So a 70 year old has a 40% decrease in VO2max.</p>
<p><strong>The Good News</strong></p>
<p>Exercise can decrease that 1% yearly decline in VO2max after age 30, by half. So a 70 year old may only experience a 20% decrease in VO2max.</p>
<p><strong>The Sixth Suggestion</strong></p>
<p>So, while you’re doing that elder-friendly home evaluation, embracing the concept of universal design, emphasizing fall prevention, comparison shopping-remodelers, and staying aware of public trends…PLEASE don’t over look taking care of yourself physically (and mentally).</p>
<p>As Jack might say; <strong>you know students, your body needs to be available to you…</strong></p>
<p>See:</p>
<p>Time to <a title="Jack Lalanne Video" href="http://www.youtube.com/watch?v=XOgW76_mhhQ" target="_blank">Remodel that “House</a>”<br />
(photo soloflex.com)</p>
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		<title>Step by Step: When Aging in Place Works</title>
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		<comments>http://trmann.com/wordpress/2011/01/step-by-step-when-aging-in-place-works/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 18:56:36 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[assisted living]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[CAPS]]></category>
		<category><![CDATA[John Wanamaker]]></category>
		<category><![CDATA[National Association of Home Builders]]></category>
		<category><![CDATA[Sharon R. McMurray]]></category>

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		<description><![CDATA[One may walk over the highest mountain one step at a time. - John Wanamaker Guest post: I found Sharon‘s story about the journey to aging in place with her father so practical (step-by-step approach) and compelling, I asked her if I could share it. Before you place a loved one into a facility, read [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a href="http://trmann.com/wordpress/wp-content/uploads/2011/01/Senior-with-magic-smile.jpg"><img class="alignnone size-full wp-image-4469" title="Senior with magic smile" src="http://trmann.com/wordpress/wp-content/uploads/2011/01/Senior-with-magic-smile.jpg" alt="Senior with magic smile" width="522" height="484" /></a></div>
<div id="_mcePaste"><strong>One may walk over the highest mountain one step at a time.</strong></div>
<div id="_mcePaste">- John Wanamaker</div>
<p><strong> </strong></p>
<div id="_mcePaste"><strong><em>Guest post:</em></strong> I found Sharon‘s story about the journey to <a title="Aging In Place" href="http://www.aginginplace.com" target="_blank">aging in place</a> with her father so practical (step-by-step approach) and compelling, I asked her if I could share it. Before you place a loved one into a facility, read Dad’s House and consider the possibilities.</div>
<p><strong> </strong></p>
<div id="_mcePaste"><strong>Dad’s House</strong></div>
<div id="_mcePaste">By Sharon R. McMurray</div>
<p><strong> </strong></p>
<div>Our first reaction was<strong> “He can’t live alone.”</strong> How could he manage without her?  She was his companion in the house they bought the year after they married nearly sixty years ago. A typical homemaker from the 50s era, she cooked for him, washed the laundry, managed the finances, later drove him where he needed to go, and did a hundred other things.</div>
<p><strong> </strong></p>
<div>We assumed Dad couldn’t live alone primarily because the stroke he suffered nearly 15 years ago resulted in major right side weakness.  During the ensuing years, he began to depend upon a leg brace and cane to walk and he gradually lost most of the use of his right hand.  He reluctantly gave up driving two years ago.  And we knew he would be lonely.</div>
<p><strong> </strong></p>
<div id="_mcePaste">So we began visiting local senior citizen and assisted living complexes, thinking they would provide not only the basic necessities like his meals and clean laundry, but more importantly, companionship and social interaction as well.  Our plan was to narrow the choices to three, give him the opportunity to visit all three and let him decide where to live.</div>
<p><strong> </strong></p>
<div>The places we visited were bright and clean, some livelier than others, with lots of seniors living in them.  They were filled mostly with women, because women tend to live longer than men. <strong>It became clear that, despite his physical handicap, Dad was far too well for an assisted living facility. </strong>However, one of the problems with many of the senior apartment complexes (as well as assisted living facilities) was their sheer size – the walk to the dining room would exhaust him. And, he would be moving in with complete strangers.</div>
<p><strong> </strong></p>
<div id="_mcePaste"><strong>Slowly, it began to dawn on us that maybe Dad could stay in his own home.</strong></div>
<div id="_mcePaste">Over time, we discovered he had a network of friends in his neighborhood who were visiting him regularly, walking with him, and bringing him things like a plant for the front porch, a pumpkin in the fall, a meal or a dessert.</div>
<p><strong> </strong></p>
<div id="_mcePaste">Looking over his home, we realized it was a manageable size at about 1,200 square feet, and Dad knew every inch of it. We just needed to make it as safe and convenient as possible for him, so he could live independently.</div>
<p><strong> </strong></p>
<div><strong>The first</strong> measure of comfort for everyone was the alarm Dad agreed to wear.  He can press the button if he needs assistance, and the monitoring company calls one of his children and sends EMS immediately. <strong>The second</strong>, and most important change, was the bathroom renovation.  Because of his right side weakness, Dad can’t maneuver his leg to get into the tub to shower, so he would go down stairs to the basement where there was a walk-in shower.  That was a terrible accident waiting to happen.</div>
<p><strong> </strong></p>
<div>We hired a contractor who was certified by the National Association of Home Builders as an <a title="Aging In Place" href="http://www.aginginplace.com" target="_blank">aging-in-place specialist</a> (CAPS) to rebuild the first-floor bathroom.   He installed a walk-in shower with grab bars and a hand-held shower; new lighting; and made the doorway, vanity and toilet wheelchair accessible, if that need ever comes up in the future.</div>
<p><strong> </strong></p>
<div>In addition to the grab bars in the bathroom, the contractor installed several throughout the house after Dad and an occupational therapist walked through it to identify the places where he needed them the most. The contractor jokes he could use Dad’s house as a “grab bar showroom” for his other clients.</div>
<p><strong> </strong></p>
<div>Dad’s doctor has been an outstanding ally.  At our request, he got Dad into physical therapy for a “tune-up” and he had an occupational therapist evaluate the house – all so Dad could continue to live there independently.</div>
<p><strong> </strong></p>
<div>Dad can cook breakfast – he makes a mean omelet one-handed with “Eggbeaters” – and manages lunch and dinner, but we knew he’d appreciate meals he didn’t have to prepare, especially home-cooked ones.  “Meals on Wheels” was a possibility, but we were particularly fortunate to find a neighbor who was very willing to prepare dinner for Dad three nights a week for a small fee.  We pop in with a meal now and then, as do his other neighbors, and there’s no shortage of desserts delivered to his door.</div>
<div><strong> </strong></div>
<p><strong> </strong></p>
<div><strong>The next step</strong> was to brighten up the house with new carpeting and a fresh coat of paint.  And just before the first snowfall, Dad had a natural gas insert installed in his fireplace in the family room.  Years ago he would build roaring fires everyone would sit around, and later, it would be just he and mom after the kids moved out.  Within the last several years, however, they didn’t have any fires, because it became too difficult for him to carry in the wood and mind the fire.</div>
<p><strong> </strong></p>
<div><strong> </strong></div>
<div>Now in the evenings, he sits in his chair and hits the remote, not just for the television, but to turn on the fireplace – and regulate the height of the flames.  We’re not sure which the better investment was: the renovated bathroom or the fireplace insert.</div>
<p>On the horizon is a DVD player so he can watch M*A*S*H reruns and other programs and movies he so enjoys.  And he’s on the waiting list for “<a title="Honor Flight" href="http://www.honorflight.org/" target="_blank">Honor Flight</a>” next year, a program that transports World War II veterans to see their memorial in Washington, D.C.<br />
<strong> </strong></p>
<div>The “Aging in Place in America” research study, commissioned by Clarity and The EAR Foundation and released in October 2007, showed that the vast majority of senior citizens want to age in place, or grow older without having to move from their homes.  <strong>In fact, senior citizens fear the loss of independence and moving out of their home into a nursing home far more than death.</strong></div>
<p><strong> </strong></p>
<div>It would have been a big mistake to move our father.  Even with limited physical mobility, he stills enjoys his independence in his own home.  His house is safe and comfortable, and he has a support network that includes his children, neighbors, doctors and the wonders of technology.  And, there are myriad other private care agencies to help us should we need to call on them in the future.</div>
<p><strong> </strong></p>
<div><a title="Sharon R. McMurray " href="http://www.linkedin.com/pub/sharon-r-mcmurray/12/a/a0b" target="_blank">Sharon R. McMurray</a> is a writer and former director of corporate communications for a major Midwestern bank. She lives in suburban Detroit with her husband and two rescued Australian Shepherds</div>
<p><strong> </strong></p>
<div id="_mcePaste">(photo riordansdesk.markcoggins.com)</div>
<div></div>
<div></div>
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		<title>The Age of Aesthetics: Turning Obstacles into Beauty</title>
		<link>http://trmann.com/wordpress/2010/11/aesthetics/</link>
		<comments>http://trmann.com/wordpress/2010/11/aesthetics/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 17:23:44 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Cool Videos]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[Charles Eames]]></category>
		<category><![CDATA[Daniel Pink]]></category>
		<category><![CDATA[Ellen Dissanayake]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Joseph Campbell]]></category>
		<category><![CDATA[Kissing by Bliss]]></category>
		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>
		<category><![CDATA[Portland]]></category>
		<category><![CDATA[Rejuvenation]]></category>
		<category><![CDATA[Rick E. Robinson]]></category>
		<category><![CDATA[The aesthetic experience]]></category>
		<category><![CDATA[The Aesthetic Imperative]]></category>
		<category><![CDATA[The Art of Seeing]]></category>
		<category><![CDATA[Virginia Postrel]]></category>

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		<description><![CDATA[(Pilar Touch20 by Delta)  Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. -Charles Eames Design’s fundamental role is problem solver. -Fast Company, 2005   I visited Rejuvenation-Portland for the first time several weeks ago; when I entered the store my heart actually began to race—like [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trmann.com/wordpress/wp-content/uploads/2010/11/faucet.jpg"><img class="alignnone size-medium wp-image-4168" title="faucet mature market" src="http://trmann.com/wordpress/wp-content/uploads/2010/11/faucet-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>(Pilar Touch20 by Delta)</p>
<p> Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.<br />
-Charles Eames</p>
<p>Design’s fundamental role is problem solver.<br />
-Fast Company, 2005<br />
 <br />
I visited <a title="Rejuvenation - Portland" href="http://www.rejuvenation.com/company/portland/index.html" target="_blank">Rejuvenation-Portland</a> for the first time several weeks ago; when I entered the store my heart actually began to race—like when knocking on the door of a blind date. Beautiful aesthetics has always had that affect on me. My mind went calm as the visual took over and I began to experience a delight of the senses.</p>
<p><strong>The Aesthetic Experience</strong></p>
<p>“Aesthetic Arrest” was first employed by James Joyce in A Portrait of the Artist as a Young Man. Joyce posits the idea: <strong>when we are in the presence of great beauty,</strong> <strong>our minds go still…<br />
</strong> <br />
<a href="http://trmann.com/wordpress/wp-content/uploads/2010/11/cave.jpg"><img class="alignnone size-medium wp-image-4169" title="cave mature market" src="http://trmann.com/wordpress/wp-content/uploads/2010/11/cave-300x205.jpg" alt="" width="300" height="205" /></a></p>
<p>(Lascaux Caves in SW France: Beautiful cave paintings dating back some 17,000 yrs.)</p>
<p>The Mythologist Joseph Campbell in his lectures on Joyce spoke to this phenomenon:<em> “The aesthetic experience is a simple beholding of the object….you experience a radiance. You are held in aesthetic arrest.” This radiance, the perception of beauty, is regarded as a communication of the<strong> hidden power behind the world</strong>, shining through some physical form. </em></p>
<p>This “hidden power behind the world, shining through some physical form” has many names; what it’s called is not important—<strong>that you experience it is.</strong></p>
<p><strong>Communicating through the Senses</strong></p>
<p>Author <a title="Virginia Postrel" href="http://dynamist.com/contact/biography.html" target="_blank">Virginia Postrel</a> <em>notes that aesthetics is the way we communicate through the senses. It is the art of creating reactions without words, through the look and feel of people, places, and things. In other words, <strong>aesthetics shows rather than tells, delights rather than instructs. The effects are immediate, perceptual, and emotional.</strong></em><strong> </strong></p>
<p>For example, the other day I was driving past the bus stop near my home and glanced over just in time to witness an elderly Russian man with a deeply weathered face smelling a bouquet of Safeway flowers thrust to his nose by a younger woman. It caused me to pause; I felt lifted… it was delightful.</p>
<p><strong>Making Special (Think Martha)<br />
</strong>Theorist Ellen Dissanayake defined art (aesthetics) as “Making Special,” a behavior designed to be “sensorily and emotionally gratifying and <strong>more than strictly necessary</strong>.” She thinks that the instinct for “making special” is universal and innate; an aspect of humanity’s evolved biological nature. Even primitive societies with challenges to basic needs, desired beauty in their environments; be it for ritual, religious, or pleasure purposes:</p>
<p><em><strong>For as far back as there are written records we find evidence of the awe and exhilaration people feel upon seeing or hearing something beautiful. The earliest poems contain loving descriptions of landscapes, of the play of light on water, of the beauty of the human form, of the proportions of man-made structures. The power of music to enthrall the senses is one of the oldest subjects of myth. And, of course, among the earliest traces of human life on earth are innumerable carvings, wall paintings, graffiti, and other decorations, all attesting to humanity’s attempts to modify its environment so as to make it more “beautiful.”<br />
</strong></em>-Mihaly Csikszentmihalyi and Rick E. Robinson/ The Art of Seeing: An Interpretation of the Aesthetic Encounter (1990)<br />
 <br />
Today we are living in the <a title="Age of Aesthetics" href="http://www.youtube.com/watch?v=WhKLSTBSgwI" target="_blank">age of Aesthetics</a>; meaning our western culture has become so affluent that our basic needs are covered. Modern manufacturing has solved the problems of lowering costs, making goods/services widely available, functional and energy saving—we have advanced beyond mere function alone; and now our desire for form (aesthetics) is driving demand; and is the differentiator in a crowed market place. This has been termed: <strong>“The Aesthetic Imperative.”</strong></p>
<p><strong>Freedom, Beauty, and Pleasure<br />
</strong>Postrel quotes an influential industrial designer: “Good design is not about the perfect thing anymore, but about helping a lot of different people build their own personal identities.” Form follows emotion” now supplants “form follows function.” <strong>Emotion now tells the user what they will find functional</strong>. The role of a chair is now beyond a place to sit—it is to make life enjoyable.</p>
<p>Modernist design once promised efficiency, rationality, and truth;<strong> in the age of aesthetics freedom, beauty, and pleasure are now the mantra.</strong> Design’s role for aging-in-place remains one of accomplishing a purpose and problem solving; fortunately for those aging in the age of aesthetics, concepts such as universal design are informed by the aesthetic imperative. In order for age-friendly product developers to compete and survive in the booming mature market place they need to design not only for function, but to delight the senses with non-stigmatizing design. They must understand that we buy on deep biological emotion: Designers turn obstacles into beauty–<strong>or perish…<br />
</strong> <br />
<strong>See:<br />
</strong>For a visual and audio Aesthetic Experience; listen to <a title="Kissing Bliss" href="http://www.youtube.com/watch?v=YkuvUlA7AcE" target="_blank">Kissing by Bliss<br />
</a>(Photo: thedecoratingdiva.com)</p>
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		<title>Aging: Adaptive Re-Use</title>
		<link>http://trmann.com/wordpress/2010/10/aging-adaptive-re-use/</link>
		<comments>http://trmann.com/wordpress/2010/10/aging-adaptive-re-use/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 11:43:51 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adaptive ReUse: Kennedy Elementary School]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[Global Action on Aging: Elderly Reinventing Themselves]]></category>
		<category><![CDATA[ICAA]]></category>
		<category><![CDATA[International Council on Active Aging]]></category>
		<category><![CDATA[NARA]]></category>
		<category><![CDATA[National Active Retirement Association]]></category>
		<category><![CDATA[Patrick Roden]]></category>
		<category><![CDATA[senior corps]]></category>
		<category><![CDATA[The Purpose Project]]></category>

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		<description><![CDATA[As we grow old, the beauty steals inward. – Ralph Waldo Emerson I recently had the pleasure of experiencing a Historical and Architectural cruise of Chicago with my wife and in-laws. The promotional quote notes: “If you have only two hours in Chicago this is how to spend it.” After the tour I can’t disagree; [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em><a href="http://trmann.com/wordpress/wp-content/uploads/2010/10/Lady.jpg"><img class="alignnone size-medium wp-image-3961" title="Seniors adapt" src="http://trmann.com/wordpress/wp-content/uploads/2010/10/Lady-300x176.jpg" alt="Seniors adapt" width="300" height="176" /></a></em></strong></p>
<p><strong><em>As we grow old, the beauty steals inward. </em></strong></p>
<p>– Ralph Waldo Emerson</p>
<p>I recently had the pleasure of experiencing a Historical and Architectural cruise of Chicago with my wife and in-laws. The promotional quote notes: <strong><em>“If you have only two hours in Chicago this is how to spend it.”</em></strong> After the tour I can’t disagree; from start to finish it was a delight.</p>
<p><strong>Adaptive ReUse</strong></p>
<p>Pushing off from the North Pier Docks at River East Art Center, our enchanting tour guide (part professor/part stand up comedian) began with a discourse on <strong>“adaptive reuse”</strong> of the North Pier. He had me from hello…</p>
<p>According to Wikipedia;</p>
<p><strong><em>Adaptive reuse is the process of adapting old structures for purposes other than those initially intended. </em></strong><em>When the original use of a structure changes or is no longer required, as with older buildings from the industrial revolution, architects take the opportunity to change the primary function of the structure, <strong>while retaining some of the existing architectural details that make the building unique.</strong> In local communities, unused schools or Post Office buildings have been adapted for reuse as retail stores or offices.</em></p>
<p>The analogy for aging is ripe with low-hanging fruit; the key is <strong>adapting…</strong></p>
<p><strong>Adapting the Self</strong></p>
<p>Rethink the term “change,” we have a tendency to focus on what we’re losing, and not so much on what the potential gain might be (it’s the unknown). If  your old structures need adapting because they no longer serve the purposes initially intended, consider making <strong>“<em>Adaptive ReUse”</em></strong><em> </em>a new part of your vocabulary and a guiding mantra.</p>
<p>Remember, it’s about retaining <strong>some of your existing details that make you unique, while you change your primary function</strong>—in other words be a beautiful human example of <em>Adaptive ReUse. </em><em> </em></p>
<p> See:</p>
<p><a title="The Purpose Project" href="http://www.purposeproject.org/" target="_blank">The Purpose Project</a></p>
<p><a title="Senior Corps" href="http://www.seniorcorps.gov/" target="_blank">Senior Corps</a></p>
<p><a title="Global Action on Aging: Elderly Reinventing Themselves" href="http://www.globalaging.org/elderrights/us/2008/SanMiguel.htm" target="_blank">Global Action on Aging: Elderly Reinventing Themselves</a></p>
<p><a title="Adaptive Reuse:Kennedy Elementary School" href="http://www.mcmenamins.com/427-kennedy-school-home" target="_blank">Adaptive ReUse: Kennedy Elementary School</a></p>
<p><a href="http://www.mcmenamins.com/427-kennedy-school-home"></a></p>
<p>Photo</p>
<p><a href="http://static.guim.co.uk/sys-images/Education/Pix/pictures/2008/06/23/mw4.jpg">http://static.guim.co.uk/sys-images/Education/Pix/pictures/2008/06/23/mw4.jpg</a></p>
<p>Editor&#8217;s Note: Patrick J. Roden, PhD is the founder of <a title="Aging In Place" href="http://www.aginginplace.com" target="_blank">Aging in Place</a></p>
<p>PS    Have you signed up yet?</p>
<p><a href="http://retirementlivingnews.com/2010conference.html" target="_blank">National Active Retirement Association</a> Conference – Wednesday, October 20 – Friday, October 22 – Columbia Metropolitan Convention Center * Columbia, South Carolina</p>
<p><a title="International Council on Active Aging Conference" href="http://www.icaa.cc/convention.htm" target="_blank">International Council on Active Aging</a> Conference – Thursday, December 2 – Saturday, December 4 – San Diego Convention Center * San Diego, California</p>
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		<title>Not So Small World After All?</title>
		<link>http://trmann.com/wordpress/2010/07/obesity/</link>
		<comments>http://trmann.com/wordpress/2010/07/obesity/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 11:40:19 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Cool Videos]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[BMI]]></category>
		<category><![CDATA[body mass index]]></category>
		<category><![CDATA[Disneyland]]></category>
		<category><![CDATA[Dr. Rosenburg]]></category>
		<category><![CDATA[Imagineers]]></category>
		<category><![CDATA[It’s a small world]]></category>
		<category><![CDATA[Kaiser Permanente]]></category>
		<category><![CDATA[life expectancy]]></category>
		<category><![CDATA[Mary Carmichael]]></category>
		<category><![CDATA[MiceAge]]></category>
		<category><![CDATA[New York World’s fair]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[obese]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[overweight]]></category>
		<category><![CDATA[Stress Could Save Your Life]]></category>
		<category><![CDATA[stroke]]></category>
		<category><![CDATA[Tufts University]]></category>
		<category><![CDATA[U.S. National Institutes of Health]]></category>

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		<description><![CDATA[  It’s a world of laughter - A world of tears It’s a world of hopes - And a world of fears There’s so much that we share - That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]]]></description>
			<content:encoded><![CDATA[<div><strong> </strong></div>
<div><strong></strong></div>
<p><strong></p>
<div id="attachment_3805" class="wp-caption alignnone" style="width: 310px"><a href="http://trmann.com/wordpress/wp-content/uploads/2010/07/Obesity.jpg"><img class="size-medium wp-image-3805" title="Obesity in middle aged women" src="http://trmann.com/wordpress/wp-content/uploads/2010/07/Obesity-300x225.jpg" alt="Obesity in middle aged women" width="300" height="225" /></a><p class="wp-caption-text">photo toddnoordyk.com)</p></div>
<p></strong></p>
<p><strong>It’s a world of laughter<br />
- A world of tears<br />
It’s a world of hopes<br />
- And a world of fears<br />
There’s so much that we share<br />
- That it’s time we’re aware<br />
It’s a small world after all …<br />
</strong>-Written by Richard M. Sherman and Robert B. Sherman</p>
<p><strong>BMI</strong> (body mass index): A ratio of weight to height (weight in kilograms divided by height in meters squared) BMI = kg/m2</p>
<p>The other day I was working with a gastroenterologist (GI doctor) who was sporting <strong>a smart looking Mickey Mouse watch</strong>. She had acquired it on a recent family vacation to Disneyland. This sparked some conversation about the land of enchantment and some of the rides they experienced. Of course I had to ask about the Small World ride.</p>
<p>The line: It’s a small world after all (sorry now that it’s stuck in a circular loop in your head), has been the subject of many jokes and comments throughout the years; but what followed was a new twist to me. Seems the ride had been out of commission for repairs and the reason…</p>
<p>Well, there is <a title="CalorieLab" href="http://calorielab.com/news/2007/10/29/small-world-ride-revamped-for-bigger-passengers/" target="_blank">some controversy surrounding the reason </a>the ride was shut down in 2008. The ride has been around some 45 years and the original flume and fleet of boats made their maiden voyage during the 1964-65 New York World’s fair. <strong>The sturdy little pastel boats have been doing yeoman’s work ever since</strong>. No doubt that kind of run would even cause Cal Ripken to pit stop for some refurbishments.</p>
<p>According to <a title="MiceAge" href="http://miceage.micechat.com/allutz/al100907c.htm" target="_blank">MiceAge</a> the Imagineers of the 1960’s designed the ride to accommodate<strong> the average man (175lb) and woman (135lb)</strong> of the era; not the adult of today who can often weigh more than 200lbs. The boats ride lower in the water and tend to “bottom out,” causing the whole contraption to stop in its tracks. The solution (prior to redesign) was to limit passengers or escort embarrassed patrons off the ride.</p>
<p>Several stories including one in the <a title="New York Times" href="http://www.nytimes.com/2007/11/03/technology/03online.html?th&amp;emc=th" target="_blank">New York Times </a>call on readers to draw their own conclusions. The subject is somewhat taboo and Disney denies any connection between redesign and weight of the riders.</p>
<p>Whether the connection is valid or not <strong>the fact remains</strong> <a title="Obesity" href="http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/" target="_blank">Americans are getting heavier </a><strong>on average</strong>. According to the U.S. National Institutes of Health, approximately two-thirds of adults age 20 or older are overweight or obese with BMIs greater than 25, and nearly one-third have BMIs greater than 30. Less than one-third are at a healthy weight with a BMI of 18.5 to 24.9.</p>
<p>In my own experience as a nurse I’ve witnessed hospitals having to equip ceilings <strong>with steel I-beams to support mechanical lift systems</strong> to get obese patients in/out of bed. A recent staff development in many care settings are the “Lift teams.” These are designated staff whose sole job is working the lifts and turning patients—in order to save nurses from back injuries.</p>
<p>Kaiser Permanente purchased a fleet of love-seat sized wheel chairs years ago to accommodate the increased girth of its members. I once took one of these devices to a presentation at Nike World Head Quarters…they couldn’t believe their eyes as I rolled it in the room.</p>
<p>At issue are not just the obvious effects of BMI on health and longevity but control of one’s own experience and <strong>for this discussion that means aging in place.</strong></p>
<p><strong>It’s About Control</strong> (but not what you might think)</p>
<p>In an article from Newsweek (Feb/23/2009): <em>Stress Could Save Your Life</em>, author Mary Carmichael writes about the connection between control and stress. Carmichael notes a classic study where scientists put two rats in a cage, each locked to a running wheel. The first rat could exercise whenever he liked. The second was yoked to the first and forced to run when his cage-mate did.</p>
<p>The exercise that usually decreases stress and encourages neuron growth in the brain <strong>did just the opposite</strong> in the second rat—the reason…<strong>control</strong>. Psychologists know that one of the biggest factors in how we process stressful events is <strong>how much control we have over our lives</strong>. A body rendered un-available due to high BMI can place limits on personal control (mobility and independence). <strong>Much of the appeal of aging in place is about choice</strong>—to make the issue relevant is to frame it as matter of control.</p>
<p>Research has shown that by avoiding a further increase from 28 kg/m² to 32 kg/m², a typical person in early middle age would gain about 2 years of life expectancy. Two years of extra life down the road might not sound all that compelling to some, but the issue is really more one of extending health—not extending life.</p>
<p><strong><em>Inactivity doesn’t necessarily shorten the life-span…it most definitely shortens the health-span</em></strong>. –Dr. Rosenburg, Tufts University</p>
<p>Extending the health-span can equate to maintaining mobility and independence; <strong>ultimately leading to a higher degree of control (&amp; decreased stress) over one’s life experience</strong>. And that’s what aging in place is all about.</p>
<p>See:</p>
<p>Calculate: <a title="BMI" href="http://www.nhlbisupport.com/bmi/" target="_blank">Your BMI<br />
</a>Research on <a title="Life expectancy" href="http://www.medscape.com/viewarticle/589720" target="_blank">life expectancy</a><br />
<a title="Obesity Linked To Stroke" href="http://seniorjournal.com/NEWS/Health/2008/8-02-21-ObesityLinked.htm" target="_blank">Middle aged women and stroke<br />
</a>It’s a small world<a title="It's a small world" href="http://www.youtube.com/watch?v=yKt_o6AflbI" target="_blank"> video</a></p>
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		<title>Mature Market Experts Gem of The Day: Marketing “Down-Aging”</title>
		<link>http://trmann.com/wordpress/2010/06/down-aging/</link>
		<comments>http://trmann.com/wordpress/2010/06/down-aging/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:04:00 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[mature]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[age]]></category>
		<category><![CDATA[Albert Einstein]]></category>
		<category><![CDATA[Brain Reserve]]></category>
		<category><![CDATA[chronological age]]></category>
		<category><![CDATA[Clicking]]></category>
		<category><![CDATA[down-aging]]></category>
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		<category><![CDATA[fitness]]></category>
		<category><![CDATA[geri-athletes]]></category>
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		<category><![CDATA[physiological age]]></category>
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		<category><![CDATA[To Young 2 Retire]]></category>
		<category><![CDATA[Young]]></category>

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		<description><![CDATA[How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]]]></description>
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<p>How old would you be if you didn’t know how old you were?<br />
-Satchel Paige</p>
<p>I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some to-dos (she’s very purposeful) and I had some general notion of what I was after. Like two infantry soldiers we synchronized our watches and agreed to return to a designated spot in 2 hours.</p>
<p>After 30 minutes of meandering through merchandise I thought: “Two hours…what was I thinking?” Generally a malaise seems to come over me as my energy level tends to be in an inverse relationship with the amount of time spent in malls.</p>
<p>Feeling like Margaret Mead, or a stranger in a strange land, I began to have a <strong>subtle shift in my thinking</strong>. A little voice seemed to be saying “observe.”</p>
<p>With a change in my interpretive filter I notice a reoccurring theme among the bustling masses of determined shoppers…Approaching from behind I’d see two “girlfriends” walking and engaged in either cell phone conversations or chatting. Most of these pairs were dressed much alike.</p>
<p>As I passed them and looked over I noticed these weren’t contemporaries at all, rather, <strong>one was the daughter and the other the mother!</strong> Now, twenty years ago there was no doubt who was who—but that has all changed.</p>
<p><strong>Clicking</strong></p>
<p>The futurist Faith Popcorn wrote about this phenomenon over a decade ago in her brilliant book, Clicking (1996). She called it <strong>“down-aging,”</strong> which is all about throwing out the rules and constraints that dictate how we should behave by certain points in our lives. Ms. Popcorn predicted <strong>the rejection of the cultural construction of age,</strong> and the potential for personal interpretation.</p>
<p>Once aware of down-aging in our culture, you begin to notice it everywhere as older adults time-shift life experiences and their looks. Popcorn describes elder-moms/elder dads who are standing in the check-out line at the grocer with pampers under one arm for the baby and attends under the other arm for themselves!</p>
<p>Fitness and athletics is another arena where down-aging is evident. The bad news is in sports rehab clinics <a title="geri-athletes fox news" href="http://www.foxnews.com/printer_friendly_story/0,3566,529830,00.html " target="_blank">all across the country clinicians are seeing more geri-athletes </a>with sports related injuries—the good news is that clinicians are seeing more geri-athletes with sports related injuries.</p>
<p>I ran marathons with <a title="To Young 2 Retire" href="http://www.2young2retire.com/mavislindgren.htm" target="_blank">Mavis Lindgren</a> who began her running career at age 62, and completed her first of 90 marathons at age 72! Go to any gym in the morning and you will be surrounded by gray hair and PE uniform-looking attire.</p>
<p>I once overheard a 20-something blonde beauty at the front desk of a well know fitness chain express her dismay that there were too many old people at the club. Seems she was afraid of the place becoming known as an <strong>“old gym.”</strong></p>
<p>I laughed to myself thinking of her disconnect with her paycheck and who comes through the door and I envisioned her drowning in the gray tsunami…just off shore brewing.</p>
<p>It’s almost tired to even mention how marketers have embraced down-aging from the return of many of the classics like high-top black converse sneakers (I read an interview with Daryl Hall of Hall &amp; Oats fame, he was wearing high-top black converse without shoe strings), to increased popularity of the anti-tech toys you played with as a child-like the Schwinn Classic Cruiser bicycle. Portland is deluged now with “fixed speed” bikes, a minimalist 2-wheeler that harkens back to the basics.</p>
<p>As Faith Popcorn notes:<br />
<em>Whatever the crisis-change mechanism at work here, the underlying feeling is “there’s got to be more.” And this search for ever-more leads to down-aging. <strong>Not forgetting about your age or railing against your age, but tossing away the old ideas of what chronological age is.</strong> For down-aging is fundamentally about changing expectations, dreams, desires, visions. It’s about a constant state of growing, of saying “yes” to life and all its possibilities (p. 275).</em></p>
<p><strong>Hyper-Habituation</strong> (Think Mick Jagger)</p>
<p>I think it was Albert Einstein who said: “The definition of insanity is doing the same thing over and over and expecting different results.” A possible concern with down-aging is that it can be taken too far. As gerontologist <a title="HR Moody" href="http://www.hrmoody.com/" target="_blank">HR Moody </a>suggests, each era has its quality of experience not to be missed–neglected it could damage the soul. This is something to consider as you lace up your sneakers and jump on your cruiser…</p>
<p>THE 3 AGES:</p>
<p>1) Chronological age-Age on your birth certificate<br />
2) Physiological age-Age of your biology and biomarkers<br />
3) Psychological age-Age of how you think (Young or old)</p>
<p>See:<br />
<a title="Faith Popcorn" href="http://www.faithpopcorn.com/" target="_blank"> Faith Popcorn’s Brain Reserve</a></p>
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		<title>Mature Market Experts Gem of The Day: Aging, It&#8217;s Never Too Late To Become What You Might Have Been</title>
		<link>http://trmann.com/wordpress/2010/04/mature-market-experts-gem-of-the-day-aging-its-never-too-late-to-become-what-you-might-have-been/</link>
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		<pubDate>Wed, 21 Apr 2010 13:06:26 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[mature]]></category>
		<category><![CDATA[mature market]]></category>
		<category><![CDATA[Mature Market Experts]]></category>
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		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[American Society on Aging conference]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[Elisabeth Kubler-Ross]]></category>
		<category><![CDATA[Not Dead Yet]]></category>
		<category><![CDATA[Patrick J. Roden]]></category>
		<category><![CDATA[When I Grow Up]]></category>

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		<description><![CDATA[“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.”   -Elisabeth Kubler-Ross  I was handed a sympathy card the other day and informed about the death of [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><strong><em>“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.” </em></strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">-Elisabeth Kubler-Ross</span></span></span></span></p>
<div id="attachment_3530" class="wp-caption alignnone" style="width: 427px"><a href="http://trmann.com/wordpress/wp-content/uploads/2010/04/sky.jpg"><img class="size-medium wp-image-3530" title="sky mature market experts" src="http://trmann.com/wordpress/wp-content/uploads/2010/04/sky-272x300.jpg" alt="(photo: wings.avkids.com)" width="417" height="346" /></a><p class="wp-caption-text">(photo: wings.avkids.com)</p></div>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">I was handed a sympathy card the other day and informed about the death of a coworker’s parent; <strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">then asked to write something.</span></strong></span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Most of us have had this experience; all the “usual” comments have already been written as you search for a spot to add yours. You’re left with the choice of emotional-plagiarism (<em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">“thinking of you at this time”)</span></strong></em> or struggling to find meaningful words to express the loss. For me it’s challenging, death is so final; much easier to sign birthday cards.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span><span style="font-size: small;"><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Final Acts</span></strong></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">On occasion in the ICU/CCU during quiet moments, patients would ask me why they were still alive. My answer was always part science; I’d describe the medical measures taken to stabilize the body—and part philosophical; <strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">I’d also explain whatever it is that they are supposed to do in life wasn’t done yet.</span></strong></span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">This latter point was also the dominate theme at the</span><a title="ASA Conference 2010" href="http://www.asaging.org/aia10/index.cfm" target="_blank"><span style="color: #0000ff; font-size: small;"> American Society on Aging conference </span></a><span style="font-size: small;">this year, and dovetailed with AARP’s messaging about<em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> </span></em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Awakening human potential in the second half of life</span></strong><em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">,</span></strong></em> or the well worn:<em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> “Don’t die with your</span></em> <em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">music still in you.”</span></em></span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span><span style="font-size: small;"><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Doing the Work</span></strong></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">“Charles” is a front-end boomer who was in the army as a young man, studied Eastern Philosophy for years, is a part-time carpenter—part-time writer, and captivating story-teller.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">He invests much of his time in coffee shops engaging in social intercourse—so much so, he expressed concern about not writing enough. The conversation took on the theme of <em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">“doing the work.”</span></strong></em></span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Not offering advice, I informed him that <strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">the gods have entrusted him with the gift of story telling</span></strong>—and to not corral them into written form would be the sin he would have to atone for in the end.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">His solution was to employ a new coffee shop several times a week to<strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> </span></strong><em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">do the work</span></strong></em>. If I had to bet, Charles will re-create his old setting; it’s in his DNA. Meanwhile, the gods will be frustrated…but redemption is always possible.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Is there something you’ve left undone? </span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"><em><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">It’s never too late to become what you might have been.</span></strong></em></span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">See:</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><a title="Portland film" href="http://www.notdeadyetthefilm.com/" target="_blank"><span style="color: #0000ff; font-size: small;">Not Dead Yet </span></a><span style="font-size: small;">(the movie)</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span><a title="AARP" href="http://www.youtube.com/watch?v=JHhWPaX7Ewg" target="_blank"><span style="color: #0000ff; font-size: small;">When I grow up</span></a></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;"> </span></span></p>
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		<title>Mature Market Experts Gem of The Day &#8211; Marketing Aging: Challenging Conventional Wisdom</title>
		<link>http://trmann.com/wordpress/2010/03/mature-market-experts-gem-of-the-day-marketing-aging-challenging-conventional-wisdom/</link>
		<comments>http://trmann.com/wordpress/2010/03/mature-market-experts-gem-of-the-day-marketing-aging-challenging-conventional-wisdom/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 12:35:06 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Cool Videos]]></category>
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		<category><![CDATA[Barbara McDowell]]></category>
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		<description><![CDATA[ (photo bbc.co.uk)  It was formerly a terrifying view to me that I should one day be an old woman. I now find that Nature has provided pleasure for every state. -Mary Worley Montagu In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><em><strong><a href="http://www.TRMann.com"><img class="alignnone size-full wp-image-3389" title="lady-in-blue mature market experts" src="http://trmann.com/wordpress/wp-content/uploads/2010/03/lady-in-blue.jpg" alt="lady-in-blue mature market experts" width="300" height="193" /></a></strong></em></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"> <strong>(photo bbc.co.uk)</strong></span></span></p>
<p><span style="font-size: large;"><span style="font-family: Times New Roman;"> <em><strong>It was formerly a terrifying view to me that I should one day be an old woman.</strong></em></span></span><strong><em><br />
</em><em><span style="font-family: Times New Roman; font-size: large;">I now find that Nature has provided pleasure for every state. </span></em></strong></p>
<p><span style="font-family: Times New Roman; font-size: large;">-Mary Worley Montagu</span></p>
<p><span style="font-family: Times New Roman; font-size: large;">In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the pursuit of good triumphing over evil. </span><a title="Dragons" href="http://www.maphist.nl/extra/herebedragons.html" target="_blank"><span style="font-family: Times New Roman; color: #007ca2; font-size: large;">“Here there be dragons”</span></a><span style="font-size: large;"><span style="font-family: Times New Roman;"> is a phrase thought to be placed on maps by medieval English mapmakers<strong> depicting dangerous or unexplored territories past the edges of their known world. </strong></span></span></p>
<p><span style="font-family: Times New Roman; font-size: large;">The phrase might well be used to describe the unknown and “terrifying” territory of old age. Living past the age of 65 is a relativity recent phenomenon. Life expectancy for women at birth in 1900 was just 48.3 years (men = 46.3). Contrast that with one-in-five Americans being over the age of 65 by 2030 and out numbering teens two to one. <strong>Longevity, for the developed world, is the “here there be dragons” of the modern era.</strong> For World War II generation women the topography of old age is the landscape of daily life—for boomer women it’s still uncharted waters.</span></p>
<p><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>Do You Want to be an Old Woman?</strong><br />
I remember listening to the lungs of an elderly woman who was admitted for congestive heart failure (CHF). As I strategically placed my stethoscope on her chest I said: <strong>“Big breaths—Big breaths.” </strong>Her reply surprised me; in a quivering-Parkinson’s voice and a smile, she quipped: <strong>“They…use…to…be…” </strong></span></span></p>
<p><span style="font-size: large;"><span style="font-family: Times New Roman;">This brings to mind a quote from Gypsy Rose Lee, in Barbara McDowell and Hana Umlauf, Woman’s Almanac (1977):<br />
<em>I’ve got everything I always had. Only it’s six inches lower.</em></span></span></p>
<p><span style="font-family: Times New Roman; font-size: large;">I’ve always enjoyed telling that story because it speaks to a truth about aging. If we are fortunate enough to get old we’ll experience the physical changes which accompany age—and hopefully have a sense of humor about it.</span></p>
<p><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>Have you seen the recent ad from Kaiser Permanente:</strong> </span></span><a title="When I grow up I wanna be an Old Woman" href="http://www.youtube.com/watch?v=oVR3EiwSgwI&amp;NR=1" target="_blank"><span style="font-family: Times New Roman; color: #007ca2; font-size: large;">Do you want to be an old woman?</span></a><span style="font-family: Times New Roman; font-size: large;"> This campaign is bold and brilliant in that it <strong>flies in the face of conventional wisdom </strong>in several important ways:<br />
1) Marketers will tell you to shy away from using terms like “old” or “aging” when selling to boomers and beyond.<br />
2) The traditional medical model has emphasized “sick-care” not “health-care.”</span></p>
<p><span style="font-family: Times New Roman; font-size: large;">This ad turns conventional wisdom on its head and has the audacity of hope (thanks Mr. President) to ask the question straight out: <em>Do you want to be an old woman? </em><strong>It’s NOT about anti-aging—in fact it’s just the opposite.</strong> Emphasizing prevention (get a mammogram) so you can live long enough to BECOME AN OLD WOMAN and experience all the unknown experiences (territories) awaiting you.</span></p>
<p><span style="font-family: Times New Roman; font-size: large;">This is about <strong>“compressing morbidity” </strong>and extending health—not just extending life. And the message is delivered with the soulful sound-track of Michelle Shocked – </span><a title="When I grow up I wanna be an Old Woman" href="http://www.youtube.com/watch?v=q15PlMFQdMg&amp;feature=related" target="_blank"><span style="font-family: Times New Roman; color: #007ca2; font-size: large;">When I Grow Up.</span></a><span style="font-family: Times New Roman; font-size: large;"> This ad demonstrates a deeper understanding of human behavior and respects the maturing psyches of women who are living fully within their age.</span></p>
<p><span style="font-family: Times New Roman; font-size: large;">When running marathons with Geri-Athlete </span><a title="2 young 2 retire" href="http://www.2young2retire.com/mavislindgren.htm" target="_blank"><span style="font-family: Times New Roman; color: #007ca2; font-size: large;">Mavis Lindgren</span></a><span style="font-family: Times New Roman; font-size: large;">, I often overheard her say: <strong>“I’m having fun being an old lady,” </strong>and she meant it. Perhaps out in the uncharted edge waters of old age she had encountered a different kind of dragon, of the Asian tradition, that often symbolize power, happiness, good fortune and wealth—and had a message for those of us still waiting back on the shore…That there is pleasure at every state.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: large;"> </span></p>
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		<title>Mature Market Experts Gem of The Day &#8211; The Future Face of Aging in Place</title>
		<link>http://trmann.com/wordpress/2010/02/the-future-face-of-aging-in-place/</link>
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		<pubDate>Tue, 02 Feb 2010 12:50:18 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Cool Videos]]></category>
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		<category><![CDATA[aging global society]]></category>
		<category><![CDATA[aging in place]]></category>
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		<category><![CDATA[Arthur C. Clarke]]></category>
		<category><![CDATA[Asian family]]></category>
		<category><![CDATA[Dave Bowman]]></category>
		<category><![CDATA[Eric Dishman]]></category>
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		<category><![CDATA[robotics]]></category>
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		<description><![CDATA[ (photo cdn.physorg.com)   Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something –Encarta Dictionary (2002) Dave Bowman: Hello, HAL do you read me, HAL? HAL: Affirmative, Dave, I read you. Dave Bowman: Open the pod bay doors, HAL. HAL: I’m sorry Dave, I’m afraid [...]]]></description>
			<content:encoded><![CDATA[<h2><strong><img class="alignnone" src="http://cdn.physorg.com/newman/gfx/news/hires/japanselectr.jpg" alt="" width="373" height="512" /></strong></h2>
<div class="entry">
<p><strong> </strong>(photo cdn.physorg.com)</p>
<p><strong> </strong></p>
<p><strong>Care:</strong> (v. caring) 1) Be <strong>interested in </strong>or <strong>concerned about </strong>something 2) <strong>feel affection </strong>3) tend to somebody or something<br />
–Encarta Dictionary (2002)</p>
<p>Dave Bowman: Hello, HAL do you read me, HAL?<br />
<strong>HAL: </strong>Affirmative, Dave, I read you.<br />
Dave Bowman: Open the pod bay doors, HAL.<br />
<strong>HAL:</strong> I’m sorry Dave, I’m afraid I can’t do that.<br />
Dave Bowman: What’s the problem?<br />
<strong>HAL:</strong> I think you know what the problem is just as well as I do.<br />
Dave Bowman: What are you talking about, HAL?<br />
<strong>HAL:</strong> This mission is too important for me to allow you to jeopardize it.<br />
Dave Bowman: I don’t know what you’re talking about, HAL?<br />
<strong>HAL:</strong> I know you and Frank were planning to disconnect me, and I’m afraid that’s something I cannot allow to happen.<br />
Dave Bowman: Where the hell’d you get that idea, HAL?<br />
<strong>HAL:</strong> Dave, although you took thorough precautions in the pod against my hearing you, I could see your lips move.</p>
<p><strong>HAL: </strong>Just what do you think you’re doing, Dave?<br />
(HAL won’t let Dave into the ship)<br />
Dave Bowman: All right, HAL; I’ll go in through the emergency airlock.<br />
<strong>HAL:</strong> Without your space helmet, Dave, you’re going to find that rather difficult.<br />
Dave Bowman: HAL, I won’t argue with you anymore! Open the doors!<br />
<strong>HAL:</strong> Dave, this conversation can serve no purpose anymore. Goodbye.</p>
<p>(On Dave’s return to the ship, after HAL has killed the rest of the crew)<br />
<strong>HAL:</strong> Look Dave, I can see you’re really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things over.</p>
<p><strong>HAL:</strong> I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I’ve still got the greatest enthusiasm and confidence in the mission. And I want to help you.</p>
<p>(HAL’s shutdown)<br />
<strong>HAL:</strong> I’m afraid. I’m afraid, Dave. Dave, my mind is going. I can feel it. I can feel it. My mind is going. There is no question about it. I can feel it. I can feel it. I can feel it. I’m a… afraid. Good afternoon, gentlemen. I am a HAL 9000 computer. I became operational at the H.A.L. plant in Urbana, Illinois on the 12th of January 1992. My instructor was Mr. Langley, and he taught me to sing a song. If you’d like to hear it I can sing it for you.</p>
<p>Dave Bowman: Yes, I’d like to hear it, HAL. Sing it for me.<br />
<strong>HAL:</strong> It’s called “Daisy.”<br />
(Sings while slowing down)<br />
<strong>HAL: </strong>Daisy, Daisy, give me your answer do. I’m half crazy all for the love of you. It won’t be a stylish marriage, I can’t afford a carriage. But you’ll look sweet upon the seat of a bicycle built for two…</p>
<p><strong><em>2001: A Space Odyssey</em></strong><br />
Director: Stanley Kubrick<br />
Writers: Stanley Kubrick &amp; Arthur C. Clarke</p>
<p>Stanley Kubrick and Arthur C. Clarke gave us a thought provoking glimpse into <strong>man’s relationship with the machine </strong>and a future dependent on artificial intelligence. In the movie the spaceship Discovery One, bound for Jupiter, is controlled by an on-board computer, <em>the HAL 9000</em>; who has human-like intelligence. When HAL begins to sabotage the mission astronaut Dave Bowman has to disconnect HAL’s logic memory center. In doing so he successfully shuts the renegade computer down—thus saving his life (humanity) <strong>from the machine.</strong></p>
<p>I can relate to astronaut Bowman each time my computer “malfunctions” and the struggle takes on man vs. machine dimensions. There are times when just once I’d loved to cause my computer to say: “I’m afraid. I’m afraid, Patrick…Yes computer you need to be very afraid… (I’m going to name my next computer “Daisy”).</p>
<p><strong>Modernization Theory: Support Ratios </strong></p>
<p>Insightful as Kubrick and Clarke were in their science fiction world of <em>“2001”</em> they couldn’t anticipate a <a title="merriam-webster.com" href="http://www.merriam-webster.com/dictionary/gerontocracy" target="_blank">gerontocracy</a> where persons aged 60 and over will double between 2000 and 2050 (from 10 to 21 percent)—which is the reality of the 21st Century. Nor could they envision the <strong>support role machines would play </strong>in an aging global society.</p>
<p>Take for example Asia and the Pacific, which is the fastest aging region in the world. Among the world’s older population, 52 percent lived there in 2002, and this is projected to increase to 59 percent in 2025.</p>
<p>Asia’s aging population explosion is actually a <strong>“health explosion” </strong>caused by advances in medical technology, improved access to quality reproductive health services, improved hygiene and nutrition standards, wider vaccination coverage as well as increased access to safe water. These factors have resulted in the number of elderly increasing at a rate twice as high as the growth rate of the total population.</p>
<p>Further, according to the <a title="Hoover Institute" href="http://www.hoover.org/publications/policyreview/3439671.html" target="_blank">Hoover Institute</a>, age patterns in Asia/Eurasia vary enormously today.<em> In such places as Afghanistan, Pakistan, Laos, and Cambodia, the “median person” in the year 2000 was a teenager: Over half the population in those countries was probably under 20 years of age. By contrast, Japan’s median age in 2000 was over 41 years. Similarly, in 2000 the proportion of total population 65 years of age and older ranged from under 3 percent in Afghanistan to over 17 percent in Japan. Over the coming generation, however, every single population center in Asia/Eurasia is anticipated to age appreciably — some of them at a pace or to an extreme never before witnessed in any ordinary human society. </em>But for now, Japan is the “grayest” country on earth.</p>
<p>At the same time <strong>Asian family life structure has changed </strong>due to industrialization and urbanization (modernization). Changing perceptions about social status of elders and the transient nature of modern life has lead to a decline of inter-generational families living under the same roof. <strong>The family size has also decreased</strong> due to lower fertility, and marriages are being delayed while divorce rates are increasing. Many younger women are also now in the labor force and away from the home; therefore not available for domestic duties.</p>
<p>This leads to a rising number of older persons on the one hand and the declining number of the younger on the other hand; meaning there will be a shortage of caregivers for the older population. Future Japan will have very nearly as many octogenarians, nonagenarians, and centenarians as children under 15 — and will have barely two persons of traditional “working age” (as the 15–64) cohort for every person of national “retirement age” (65 and over).</p>
<p><strong>NurseBot to the Rescue (Hot-lips Houlihan she’s not)</strong></p>
<p>Auguste Comte, the nineteenth-century French mathematician-sociologist, is credited with the dictum <strong>“Demography is destiny,” </strong>and with support ratios of 2:1 in Japan, <a title="Current.com" href="http://current.com/items/89610631/japan_robot_nation.htm" target="_blank">the destiny of care-giving lies in technology</a>. In the movie <em>The Graduate </em>(1967), Mr. McGuire offers one word of investment advice to Benjamin (Dustin Hoffman): “Plastics.” Today, that word would be “robotics.”</p>
<p>According to <a title="All business" href="http://www.allbusiness.com/population-demographics/demographic-trends-aging/11671329-1.html" target="_blank">allbusiness.com</a>, with more than a fifth of population already over 65, developing robots has become a national obsession with the Japanese. Moreover, 370,000 robots, about 40% of the robots in the world were already at work in Japanese factories by 2005. Japan’s trade ministry issued a national technology roadmap calling for a million industrial robots to be on the job throughout the country by 2025. Each robot would take the place of 10 employees, so that number would replace 15% of the workforce.</p>
<p>An article on <a title="Japan Today" href="http://www.japantoday.com/category/technology/view/commercialization-of-nurse-robots-seen-in-5-years" target="_blank">japantoday.com</a>, notes business and government are teaming up to create a new robot market designed to provide day-care and nursing services within the next few years. In Japan alone the robot market is expected to be 6.2 trillion yen in 2025; of which 4.2 trillion will be linked to elder care.</p>
<p><strong>Kodokushi</strong></p>
<p>“Metallic-care” seems to come at a cost however in The Land of the Rising Sun.<br />
Based on results from surveys conducted by the Organization for Economic Cooperation and Development (OECD), respondents were asked about daily contact with other people—Japan was found to be one of the most “lonely” countries (males living alone have grown from around 190,000 in 1980 to 1.05 million in 2005; females have grown from approximately 690,000 to 2.81 million).</p>
<p>Concerns about socialization and aging in place were written about recently by <a title="Changing Aging" href="http://changingaging.org/?p=587" target="_blank">Emi Kiyota</a>. A growing issue is a phenomenon known as <strong>“kodokushi,” </strong>which means a solitary death where one dies completely alone without being taken care of by others—often to be found several days or even months later.</p>
<p>Kiyota notes that most Japanese elders are Buddhists who don’t congregate weekly like other religions, and therefore may need other “meaningful social opportunities” on a regular basis. Which brings up the point of barriers to Cohousing and aging-in-community which is a challenge for Japanese elders who require a deep level of trust that comes traditionally from blood relatives. Kiyota suggests that creating “safe and comfortable” environments where trusting friendships can be established will be a part of the solution that has yet to be realized by senior services in Japan.</p>
<p>In the meantime production of <a title="YouTube.com" href="http://www.youtube.com/watch?v=697FJZnFvJs" target="_blank">human-like robots complete with facial expressions </a>are being developed to help support elder care needs; not just in Japan but around the world. Researchers at the University of Massachusetts Amherst have created <a title="Science Daily" href="http://www.sciencedaily.com/releases/2008/04/080416212725.htm" target="_blank">uBOT-5 </a>which promises to help American baby boomers with aging in place.</p>
<p><strong>Algorithms of Emotion: Human-Machine Interface</strong><br />
So, the <a title="LiveScience.com" href="http://www.livescience.com/common/media/video/player.php?aid=26556" target="_blank">future face of aging in place </a>may be blushing and hard to distinguish as human or robot; but for now will never completely replace the emotional authenticity of a caring human. I love the machines in my life for the <a title="i heart robots" href="http://i-heart-robots.blogspot.com/2006/03/robot-nurse-escorts-and-schmooze.html" target="_blank">instrumental duties they perform</a>, but I can’t imagine holding them close in a time of need. Maybe this notion will someday soon be nostalgic and old fashioned…I sure hope not.</p>
<p>See:<a title="new technologies in aging" href="http://www.fortherecordmag.com/archives/ftr_010509p24.shtml" target="_blank"> New technologies for aging in place</a><br />
View: <a title="Space Odyssey" href="http://www.kubrick2001.com/" target="_blank">2001: A Space Odyssey </a>explained<br />
Aging is everybody’s business: <a title="AAHSA" href="http://www.aahsa.org/section.aspx?id=4672" target="_blank">Eric Dishman</a><br />
GE &amp; Intel <a title="Intel" href="http://www.intel.com/pressroom/archive/releases/20090402corp.htm?iid=pr1_releasepri_20090402r" target="_blank">form healthcare alliance</a></p>
<p style="text-align: center;"> </p>
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		<title>Mature Market Experts Gem of The Day: Aging in Place: Men + Ladders = Trouble</title>
		<link>http://trmann.com/wordpress/2009/12/mature-market-experts-gem-of-the-day-aging-in-place-men-ladders-trouble/</link>
		<comments>http://trmann.com/wordpress/2009/12/mature-market-experts-gem-of-the-day-aging-in-place-men-ladders-trouble/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:36:04 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[health]]></category>
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		<category><![CDATA[Lara Trifiletti]]></category>
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		<description><![CDATA[There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to heaven When she gets there she knows If the stores are all closed With a word she can get what she came for Ooh, ooh, ooh, ooh, ooh And she’s buying a stairway to heaven… -Led Zeppelin   Joan [...]]]></description>
			<content:encoded><![CDATA[<h2><em><a href="http://upload.wikimedia.org/wikipedia/commons/6/68/Oro%C5%84sko.jpg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Oro%C5%84sko.jpg/400px-Oro%C5%84sko.jpg" alt="File:Orońsko.jpg" width="400" height="600" /></a><br />
</em></h2>
<div class="entry">
<p style="text-align: left;"><em><strong>There’s a lady who’s sure<br />
All that glitters is gold<br />
And she’s buying a stairway to heaven</strong></em></p>
<p style="text-align: left;"><em><strong>When she gets there she knows<br />
If the stores are all closed<br />
With a word she can get what she came for</strong></em></p>
<p style="text-align: left;"><em><strong>Ooh, ooh, ooh, ooh, ooh<br />
And she’s buying a stairway to heaven…</strong></em>
</p>
<p style="text-align: left;"><em>-Led Zeppelin</em></p>
<p style="text-align: center;"> </p>
<p style="text-align: left;">Joan was out shopping on a sunny Saturday afternoon; something she had looked forward to with anticipation and a sense of earned downtime from a busy work week. Blending pleasure shopping with errands, she was fully involved in the joy of having a day off <strong>to do what she pleased.</strong></p>
<p style="text-align: left;">She didn’t hear her cell phone go off the first two times–it was only on the third cycle of rings that her attention was diverted to a message that would take her abruptly in a different direction:</p>
<p style="text-align: left;"><em><strong>“Honey”</strong> </em>she heard in a faint and pathetic tone,<em> <strong>“I’ve fallen off the ladder and I’m bleeding…you need to get home now.” </strong></em></p>
<p style="text-align: left;"><strong></strong><strong>You Can do it and We Can Help</strong></p>
<p style="text-align: left;">Home improvement in the United States has gained unprecedented popularity over the past two decades as TV and radio programs provide irresistible do-it-yourself instruction on an endless array of domestic challenges; but there may be a downside. According to a recent study, the number of nonfatal ladder injuries treated in emergency rooms jumped by 50% between 1990 and 2005.</p>
<p style="text-align: left;">The causes for the increase are unclear, but the findings suggest that there needs to be more education about ladder safety, said study co-author Lara Trifiletti, Ph.D., a researcher with the Center for Injury Research and Policy at Columbus Children’s Hospital in Ohio. According to Trifiletti, 97% of nonoccupational ladder-related injuries occurred in settings like homes and farms. <strong>“Maybe a lot of people are doing do-it-yourself home repairs,”</strong> Trifiletti said. “That may be one explanation why we see such a high rate in homes.”</p>
<p style="text-align: left;">Trifiletti and colleagues examined federal statistics on nonfatal ladder injuries that sent people to emergency rooms and found that 2,177,888 people suffered ladder injuries in that same period from 1990 to 2005, and their ages ranged from as young as one month to as old as 101 years (<strong>three-quarters of the injured were male</strong>). An average of 135,000 people sustained ladder injuries each year. “It’s a little bit alarming that the numbers are so high and that they’ve increased over time,” Trifiletti said. “We need to really think about some prevention strategies and interventions that would reduce these numbers.”</p>
<p style="text-align: left;">Further, findings from another study reported in the Journal of Trauma: Injury, Infection and Critical Care, concluded that <strong>the high risk group for nonoccupational ladder injuries is men over 45.</strong> They are most likely to suffer upper limb injuries and admission to hospital is not uncommon.</p>
<p style="text-align: left;">Both studies conclude that rates on injury might be significantly decreased if a simple algorithm of precautions were followed and there was a <strong>greater awareness of ladder safety</strong>.</p>
<p style="text-align: left;"><strong>911 Husband Down</strong></p>
<p style="text-align: left;">Joan, an experienced nurse, called neighbors to check on her husband as she drove in a panic to the house. Upon arrival she found her husband Dan dazed, pain in his shoulder, bleeding from his head, and surrounded by half-circle of onlooking neighbors–all puzzled at what to do next. In the back yard lay the smoking gun, a ladder resting on its side under the eve of the roof; half on the cement patio, half on the damp fall grass.</p>
<p style="text-align: left;">After an initial episode of stubborn-refusal to go to the ER, 911 was dialed and Dan was soon on his way to a nearby trauma center for evaluation.</p>
<p style="text-align: left;">Seems Dan had placed the front legs of the ladder on the cement patio and the back legs on the damp grass–positioning to view the gutters. Upon assent the <strong>back legs sunk into the moist earth like a fork into chilled cheesecake</strong>. The ladder went one way and Dan the other.</p>
<p style="text-align: left;">He suffered a Subdural hematoma, dislocated shoulder, and a harsh reminder of his own mortality–which at age 62, is fortunate in that it could have been much more tragic.</p>
<p style="text-align: left;"><strong>It’s Kind of a Guy Thing</strong></p>
<p style="text-align: left;"><a title="Kind of a Guy Thing" href="http://www.winnipegfreepress.com/local/falling-off-ladders-its-kind-of-a-guy-thing-59602357.html?viewAllComments=y" target="_self">Climbing ladders </a>at any age is risky but the odds for accident and injury are greater for those over 45. Ladder accidents are a real threat to aging in place, and with the fall and winter season upon us emergency room visits from older guys cleaning leaves from gutters and hanging LED Christmas lights will increase with the drop in temperature.</p>
<p style="text-align: left;">Injuries due to ladder accidents can be considered <strong>“secondary agers”</strong> in that they can speed-up the aging process by limiting long-term mobility or causing head trauma which can manifest as dementia down the road; both leading to premature institutionalization or death (the stairway to heaven).</p>
<p style="text-align: left;"><strong>The Lesson</strong></p>
<p style="text-align: left;"><strong>Never use a ladder by yourself.</strong></p>
<p style="text-align: left;">See:</p>
<p style="text-align: left;"><a title="American Ladder Institute" href="http://www.americanladderinstitute.org" target="_self">The American Ladder Institute</a></p>
<p style="text-align: left;">Video: <a title="AIP falling of ladder" href="http://www.youtube.com/watch?v=aSYaNPYrwFY" target="_self">aging in place / falling off a ladder</a></p>
<p style="text-align: left;">Video: <a title="Nasty Fall" href="http://www.youtube.com/watch?v=pEU-qOelCkA" target="_self">Man takes a nasty fall from ladder</a></p>
<p style="text-align: left;"><a title="OHSA Ladder Safety" href="http://www.elcosh.org/en/document/163/d000170/ladder-safety.html" target="_self">OHSA Ladder Safety</a></p>
<p style="text-align: left;"><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;"><a title="ChristmasDecor" href="http://www.christmasdecor.net/401" target="_self"><span style="font-size: xx-small;">Someone Else to Hang Your Lights</span></a></span></span></p>
</div>
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		<title>Mature Market Experts Gem of the Day: Aging in Place: Addendum to Men + Ladders = Trouble</title>
		<link>http://trmann.com/wordpress/2009/12/mature-market-experts-gem-of-the-day-aging-in-place-addendum-to-men-ladders-trouble/</link>
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		<pubDate>Mon, 07 Dec 2009 12:27:22 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[health]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[broken back]]></category>
		<category><![CDATA[compressed vertebrae]]></category>
		<category><![CDATA[falls]]></category>
		<category><![CDATA[Hartman Jule]]></category>
		<category><![CDATA[hospital]]></category>
		<category><![CDATA[independence]]></category>
		<category><![CDATA[Jewett Brace]]></category>
		<category><![CDATA[ladders]]></category>
		<category><![CDATA[nurse]]></category>
		<category><![CDATA[Reconstruction surgery]]></category>
		<category><![CDATA[shattered vertebrae]]></category>
		<category><![CDATA[Titanium rods]]></category>
		<category><![CDATA[veteran]]></category>

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		<description><![CDATA[  Carelessness doesn’t bounce; it shatters. ~Hartman Jule   Is your husband going to hang Christmas lights this week? Consider this first:   I was reminded of a life-altering experience between man &#38; ladder at work this week. A colleague, let’s call him “Stann,” recounted a run in with some cement involving a ladder years [...]]]></description>
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<p class="posted"><span style="font-family: arial, helvetica, sans-serif;"><strong><span style="font-family: arial, helvetica, sans-serif;"><a href="http://upload.wikimedia.org/wikipedia/commons/6/68/Oro%C5%84sko.jpg"><span style="color: #000000;"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Oro%C5%84sko.jpg/400px-Oro%C5%84sko.jpg" alt="File:Orońsko.jpg" width="400" height="600" /></span></a></span></strong></span></p>
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<div class="post-alt blog">
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<div><span style="font-family: arial, helvetica, sans-serif;"><strong> </strong></span></div>
<div style="text-align: left;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Carelessness doesn’t bounce; it shatters.</strong> </span></div>
<div style="text-align: left;"><span style="font-family: arial, helvetica, sans-serif;">~Hartman Jule</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;"> </span></div>
<div>Is your husband going to hang Christmas lights this week? Consider this first:</div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">I was reminded of a life-altering experience between man &amp; ladder at work this week. A colleague, let’s call him “Stann,” recounted a run in with some cement involving a ladder years ago <strong>that changed his life forever.</strong></span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">Our story begins with a very athletic middle-aged man on his way to go snow skiing (that would be Stann). With the truck fully loaded, one foot in the car door, one foot on the driveway, Stann glanced over at his yard and noticed a few stray shingles from his neighbor’s roof on his grass. A December windstorm had blown through the night before and Stann hesitated for a moment to ponder how his recently re-roofed home had faired in the high winds.</span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">It’s at this juncture in the story that I need to provide some insight into Stann–He’s a veteran, a college graduate, an accomplished amateur athlete, husband and father, a handyman of the old school type (think of a domestic MacGyver) …in fact, he had re-roofed his house without any difficulty two months prior to this fateful day. And did I mention, <strong>he was a battle-worn charge-nurse in a busy emergency room for more years than he’d like to recall. </strong>I add this here to explain he’s no slouch, and is burdened with the insight that comes from seeing human tragedy involving everything from the mundane to the headline news makers; he’s pretty much seen it all.</span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">So, Stann was anxious to hit the road and get a jump on a day of skiing at the mountain, yet concerned about the state of his roof. His account of the story goes like this:</span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">Home alone, he <strong>RUSHED</strong> to set the ladder and recounts the two dichotomous voices in his head: “Go it’s only once…Don’t go, it’s not safe.” Literally, he recalls these two voices playing off each other in his head.</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;"> </span><em> </em></div>
<p> <em><strong><span style="font-family: arial, helvetica, sans-serif;">“My thought is if I check the roof and it’s OK, I will NEVER have to go up there again.”</span></strong></em></p>
<p><strong><span style="font-family: arial, helvetica, sans-serif;">The Screams heard 3 Blocks Away</span></strong></p>
<div><span style="font-family: arial, helvetica, sans-serif;">The screams were heard three blocks away by neighbors who thought someone was being murdered…Stan didn’t make it to the mountain for an exhilarating day skiing, instead his fall landed him in the hospital with a broken back.</span></div>
<div> </div>
<div><strong><span style="font-family: arial, helvetica, sans-serif;">The Results</span></strong></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Two compressed vertebrae</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-One completely shattered vertebrae</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-10 days in the hospital (using a bed pan)</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Reconstruction surgery (this involves pain and exposure to secondary infections)</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Titanium rods &amp; screws to fuse vertebrae together (problems at airport security ongoing for a lifetime!) </span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Recovery with a Jewett Brace for 5 months</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Couldn’t do old job anymore</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Can’t lift anything over 30 lbs for life</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Constant low back pain and spasm</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">-Must exercise daily</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">　</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;">This<em> falls </em>(sorry for the pun) under the category of <em><strong>you can take the time to be healthy–or you’re going to have to take the time to be sick</strong></em>–as I’ve always said.</span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">Stann knew the second he hit the unforgiving ground that he had broken his back–<strong>think what must go through your mind</strong> at that instant…his sin was carelessness. He also knew (in part) he had rushed to set the ladder and it wasn’t safe; the consequences will forever be an unrelenting and unwelcome companion.</span></div>
<div> </div>
<div><span style="font-family: arial, helvetica, sans-serif;">Aging in place will require your body to be available to you; don’t make this mistake if you plan on using a ladder anytime soon–you’re risking future mobility and independence. If it can happen to Stann, <strong>it can happen to you too…</strong></span></div>
<p>…</p></div>
<div><span style="font-family: arial, helvetica, sans-serif;"><strong>Editor&#8217;s Note (Tom Mann) &#8211; </strong>I couldn&#8217;t help but add this photo which has to be the most creative holiday decoration ever. I wish I knew who to give credit to:</span></div>
<div><span style="font-family: arial, helvetica, sans-serif;"><img class="aligncenter size-full wp-image-3020" title="ladder" src="http://trmann.com/wordpress/wp-content/uploads/2009/12/ladder.jpg" alt="ladder" width="437" height="683" /></span></div>
</div>
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		<title>Mature Market Experts Gem of The Day: Interior Design Key to Aging in Place</title>
		<link>http://trmann.com/wordpress/2009/11/mature-market-experts-gem-of-the-day-interior-design-key-to-aging-in-place/</link>
		<comments>http://trmann.com/wordpress/2009/11/mature-market-experts-gem-of-the-day-interior-design-key-to-aging-in-place/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 12:43:52 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[mature]]></category>
		<category><![CDATA[mature market]]></category>
		<category><![CDATA[Mature Market Experts]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[Brian Krause]]></category>
		<category><![CDATA[Buddhist]]></category>
		<category><![CDATA[Cynthia Leibrock]]></category>
		<category><![CDATA[Dr. Harris-Cline]]></category>
		<category><![CDATA[energy efficient]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[Flow: The Psychology of Optimal Experience]]></category>
		<category><![CDATA[greek]]></category>
		<category><![CDATA[greek scholar]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[home modifications]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Michael Graves]]></category>
		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>
		<category><![CDATA[older adults]]></category>
		<category><![CDATA[satoir]]></category>
		<category><![CDATA[Tracing the Flow of the Greek Aesthetic]]></category>

		<guid isPermaLink="false">http://trmann.com/wordpress/?p=2888</guid>
		<description><![CDATA[Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use &#8211; Interior Design Key to Aging in Place. Aesthetics; noun; a branch of philosophy dealing with beauty (Merriam-Webster) Four years ago I read an article that changed my thinking forever. I had what Buddhist call a &#8220;satoir,&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;"><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><img class="aligncenter size-medium wp-image-2895" title="j0437199" src="http://trmann.com/wordpress/wp-content/uploads/2009/11/j0437199-300x200.jpg" alt="j0437199" width="300" height="200" /></span></strong></span></p>
<p><span style="font-size: small;"><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use &#8211; Interior Design Key to Aging in Place.</span></strong></span></p>
<p><span style="font-size: small;"><strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Aesthetics</span></strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">; noun; a branch of philosophy dealing with beauty (Merriam-Webster)</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Four years ago I read an article that changed my thinking forever. I had what Buddhist call a &#8220;satoir,&#8221; or an instant awakening.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">The article: </span><strong><em><span style="color: #0000ff; font-size: small;"><a title="Tracing Flow" href="http://www.gwu.edu/~bygeorge/oct15ByG!/greeks.html" target="_blank">Tracing the Flow of the Greek Aesthetic</a></span></em></strong><span style="font-size: small;"><strong><em> </em></strong>was written by Brian Krause. He interviewed Dr. Harris-Cline, a professor of Art History and Classics, as well as Greek Scholar.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Before you ask: What’s this got to do with aging in place? I’ll give you the substance of the article and tie it in…</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Harris-Cline had been studying a phenomenon termed &#8220;flow&#8221; as described by psychologist, Mihaly Csikszentmihalyi in the book, <em><a title="Amazon" href="http://www.amazon.com/Flow-Psychology-Optimal-Experience-P-S/dp/0061339202/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1258115528&amp;sr=8-1" target="_blank">Flow: The Psychology of Optimal Experience</a> (1990).</em> Flow simply is the experience of being in what athletes call &#8220;the zone.&#8221; For a basketball player it’s shooting unconsciously and you can’t miss; for the writer it’s writing your best prose without lifting the pen to edit, or the runner who hits that sweet-spot where there is no fatigue, only a quiet zone of endless energy.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Dr. Harris-Cline applied the flow concept to develop her theory about Greek civilization. She suggested that: &#8220;The Greeks built a civilization where flow, and flow experiences, was part of everyday life.&#8221;</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">The theory posits that the Greeks developed a culture rich in sensual stimulation. They used incense and perfumed oils for smell; the lyre and flute for music; honey, olives, and fruits for taste.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">The Greeks also appreciated the richness of touch, using hand woven fabrics from linen to wool, and created beauty and good taste in their homes. She thinks the Greeks triggered flow experiences from them and over time began to love beauty and beautiful things.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Further, the flow experience brought on by aesthetics allowed the Greeks to produce political and philosophical ideas and inspired works of art that are still held in esteem today. And also helped breed tolerance and appreciation for diverse experiences of human life.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">In my opinion Harris-Cline is on to something…and the implications for aging in place and interior design are significant.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">I’ve always argued that interior designers are a key element in successful aging in place. The mature market is requesting home modifications to make them more energy efficient, convenient, comfortable, and safe.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">What they don’t want is to live in an institution and any changes that hint at infirmity aren’t going to be received well by many older adults, especially boomers. The demand is for non-stigmatizing and aesthetically pleasing products.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Luckily there are designers who understand this and are turning obstacles into beauty. Individuals like </span><strong><span style="color: #0000ff; font-size: small;"><a title="Ageing Beautifully" href="http://www.agingbeautifully.org/bio.html" target="_blank">Cynthia Leibrock</a> </span></strong><span style="font-size: small;">and </span><strong><span style="color: #0000ff; font-size: small;"><a title="Michael Graves" href="http://www.metropolismag.com/story/20061011/the-re-education-of-michael-graves" target="_blank">Michael Graves</a> </span></strong><span style="font-size: small;">are liberating mundane assistive devices and making them not only non-stigmatizing, but a delight to look at.</span></span></p>
<p><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><span style="font-size: small;">Interior design and aesthetics matter, they’re not just niceties but can make the difference in adopting aging-in-place modifications and even being inspired by them.</span></span></p>
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		<title>Mature Market Experts Gem of The Day: Online Age Ghettos</title>
		<link>http://trmann.com/wordpress/2009/08/mature-market-experts-gem-of-the-day-online-age-ghettos/</link>
		<comments>http://trmann.com/wordpress/2009/08/mature-market-experts-gem-of-the-day-online-age-ghettos/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 12:06:43 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[mature]]></category>
		<category><![CDATA[mature market]]></category>
		<category><![CDATA[Mature Market Experts]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[age]]></category>
		<category><![CDATA[Age Ghettos]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[Betty Friedan]]></category>
		<category><![CDATA[boomer]]></category>
		<category><![CDATA[grandkids]]></category>
		<category><![CDATA[grandparent.com]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[Joseph Sutton]]></category>
		<category><![CDATA[Josh Billings]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[teebeedee]]></category>
		<category><![CDATA[What's Next Boomer Business Summit]]></category>

		<guid isPermaLink="false">http://trmann.com/wordpress/?p=2386</guid>
		<description><![CDATA[Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market &#8211; Online Age Ghettos Solitude: A good place to visit, but a poor place to stay. -Josh Billings Words of Wellness (1991) Edited by Joseph Sutton Much of the conversation this year at the 6th Annual What’s Next Boomer [...]]]></description>
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<h2><span class="art-postheader"><span style="color: black; font-family: 'Arial','sans-serif';"><span class="Object"><img class="alignnone size-medium wp-image-2392" title="mature market experts-grandfather-w-grandchild-on-shoulders" src="http://trmann.com/wordpress/wp-content/uploads/2009/08/istock-grandfather-w-grandchild-on-sholders-2-199x300.jpg" alt="mature market experts-grandfather-w-grandchild-on-shoulders" width="199" height="300" /></span></span></span></h2>
<h2><span class="art-postheader"><span style="color: black; font-family: 'Arial','sans-serif';"><span class="Object">Mature Market Experts: <span style="font-size: x-small;">stats and news you can use on boomers, seniors, and the mature market &#8211; </span><a title="Permanent Link to Online Age Ghettos" href="http://myeldercareblog.com/patrickroden/2009/03/23/online-age-ghettos/" target="_blank">Online Age Ghettos</a></span></span></span><span style="color: black; font-family: 'Arial','sans-serif';"> </span></h2>
<div><em><strong><span style="color: black; font-family: 'Arial','sans-serif';">Solitude: A good place to visit, but a poor place to stay.</span></strong></em><span style="color: black; font-family: 'Arial','sans-serif';"><br />
-Josh Billings<br />
Words of Wellness (1991)<br />
Edited by Joseph Sutton</span></div>
<div>
<p><span style="color: black; font-family: 'Arial','sans-serif';">Much of the conversation this year at the 6th Annual What’s Next Boomer Business Summit in Las Vegas emphasized creating online communities and “social marketing.” One central theme last year seemed to be “content is king,” meaning; compelling information will drive traffic to your web site. <strong><span style="font-family: 'Arial','sans-serif';">This year the mantra was “connection is king.”</span></strong></span></p>
<p><span style="color: black; font-family: 'Arial','sans-serif';">In plain English (not the privileged code of internet marketers), interesting information and useful resources will help bring visitors to your web site. And now more than ever before creating an<strong><span style="font-family: 'Arial','sans-serif';"> “online community” where people can meet and discuss issues is essential to success.</span></strong></span></p>
<p><span style="color: black; font-family: 'Arial','sans-serif';">In a number of conversations I had with attendees I heard that several of the highly funded web sites focusing on a specific group of individuals, say,…born from 1946-64, were not doing as well as initially planned (i.e., <a href="http://babyboomerinsights.typepad.com/my_weblog/2009/07/designer-boomer-web-site-bites-the-dust-teebeedees-ample-funding-content-not-enough.html" target="_self">teebeedee</a>).</span></p>
<p><strong><span style="color: black; font-family: 'Arial','sans-serif';">Online Age Ghettos </span></strong><span style="color: black; font-family: 'Arial','sans-serif';"><br />
I began to think about why it might be that online communities focusing on a specific group of people, say,…born from 1946-64, may be experiencing attrition. Then it dawned on me that <strong><span style="font-family: 'Arial','sans-serif';">“online communities” are not unlike “real communities”</span></strong> in that given the choice most people want to “live” in multigenerational “neighborhoods.”</span></p>
<p><strong><span style="color: black; font-family: 'Arial','sans-serif';">The crux of the issue is at the heart of aging in place</span></strong><span style="color: black; font-family: 'Arial','sans-serif';">—namely, most people desire to live in communities of all ages, not just their own. They find it more rewarding and enriching.</span></p>
<p><span style="color: black; font-family: 'Arial','sans-serif';">Betty Friedan described the “problem” of age and society’s narrow definition of aging as perceived only as decline from youth. In her treatise, <em><span style="font-family: 'Arial','sans-serif';">The Fountain of Age </span></em>(1993), Friedan suggests older adults are seen by society as a “problem” to be kept away from the rest of society; not to remind us of ourselves. Housed in “age ghettos” (p. 59), older adults are segregated from the village. Could the same be true for online villages?</span></p>
<p><span style="color: black; font-family: 'Arial','sans-serif';">Betty has since left us, but the term “age ghetto” remains in the minds of most who have read her book—including mine. The concept is useful here in that <strong><span style="font-family: 'Arial','sans-serif';">“online age ghettos” may be the problem of too narrowly targeted online communities. </span></strong></span></p>
<p><span style="color: black; font-family: 'Arial','sans-serif';">A web site that seems to be thriving is <span class="Object"><a href="http://www.grandparents.com/gp/home/index.html" target="_blank">grandparent.com </a></span>which emphasizes multigenerational connections and is inclusive in its demographic reach. What a winning formula…besides who can resist grandkids!</span></div>
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		<title>Mature Market Experts Gem of The Day &#8211; Baby Boomers: How Old Do You Look?</title>
		<link>http://trmann.com/wordpress/2009/08/mature-market-experts-gem-of-the-day-baby-boomers-how-old-do-you-look/</link>
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		<pubDate>Mon, 03 Aug 2009 12:45:47 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[Cool Videos]]></category>
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		<description><![CDATA[Mature Market Experts: more mature market news and stats more often &#8211; Baby Boomers: How Old Do You Look? Adapt or perish, now as ever, is nature’s inexorable imperative. -H. G. Wells English author, historian, &#38; utopian (1866 – 1946) Have you heard those commercials on the radio where a middle-aged guy describes an experience [...]]]></description>
			<content:encoded><![CDATA[<p class="byline"><span style="font-size: x-small;"><strong>Mature Market Experts: more mature market news and stats more often &#8211; Baby Boomers: How Old Do You Look?</strong></span></p>
<div class="entry">
<p><em><strong>Adapt or perish, now as ever, is nature’s inexorable imperative. </strong></em><br />
-H. G. Wells<br />
English author, historian, &amp; utopian (1866 – 1946)</p>
<p>Have you heard those commercials on the radio where a middle-aged guy describes an experience of not getting the job after an interview? Next comes an empathetic-soft-sell from Just For Men (hair color treatment for gray hair) sandwiched between a new-out-look-on-life and positive outcome (he gets the job, presumably because he looks younger from using Just For Men).</p>
<p>The ad campaign is a joint venture brought to you by Monster.com (career search site) and Just For Men (hair color treatment for men). The web site has a Special Report page; <a href="http://career-advice.monster.com/job-search/Getting-Started/Job-Search-How-Old-Do-You-Look/article.aspx">Guy’s Guide to Reenergizing Your Career:</a></p>
<p><strong>How Old Do You Look? </strong><br />
<strong>A Job Search Style Makeover for Men</strong><br />
By Kim Isaacs, Monster Resume Expert</p>
<p><em>We’ve all heard about the importance of first impressions, and this is especially true during a job search when competition is fierce. Your appearance, resume and even the way you search for a job could be preventing you from getting the interviews and job offers you deserve. If you’re concerned your job search is at a standstill because you appear to be too old, it’s time for a job search style makeover. </em></p>
<p>The report goes on to give some very <strong>practical from-the-trenches advice for Baby Boomer men </strong>challenged by the current economic and cultural trends. This is an innovative and likely paring, given the high unemployment of baby boomer white men.</p>
<p>In a USA TODAY story; <a href="http://www.usatoday.com/money/economy/employment/2009-07-29-oldermales_N.htm"><em>Older white males hurt more by this recession,</em></a> written by Dennis Cauchon, the author interviews white men over 55 hit hard by the current economic down-turn.</p>
<p>Cauchon reports government data shows <strong>the Jobless rates for men and women older than 55 are at their highest level since the Great Depression. </strong>White men over 55 had a record 6.5% unemployment rate in the second quarter, surpassing the previous post-Depression high of 5.4% in 1983. The jobless rate for older black men was higher — 10.5% — but more than a percentage point below its 1983 peak. The most telling stats are the changes in the unemployment rates for black women: 12.2%, far below the historic peak of 20% in 1983; and Hispanic unemployment is about 6 percentage points below historic highs.</p>
<p>The “nut shell” line in the story is: <strong><em>“People losing jobs are increasingly male and increasingly older.” </em></strong>Losses in the construction, manufacturing and finance fields, as well as the decline of unions which protected workers with seniority, are taking their toll on these same groups.</p>
<p><strong><em>“Gray hair is the worst thing you can have when applying for a job,” </em></strong><br />
-John Green, 64, a former technology manager</p>
<p>Employers no longer pay for duration, as noted in the article. The cocoon of protection that experience once brought has unraveled in this downturn. This leads to a “spend down” <strong>as families must dip into savings plans and 401Ks to survive. </strong></p>
<p>These employment numbers describe a shrinking in the racial gap for unemployment, mainly due to white men who are doing so much worse than usual. Further, those over 55 are also spending more time between jobs; older workers spend an average 27 weeks between jobs, about five weeks longer than younger workers.</p>
<p><strong>The additional Challenges of Health Care Costs</strong></p>
<p>To compound the challenges, four of the six men interviewed for this story noted that they or a family member weren’t getting needed medical care because they couldn’t afford it. For example, John Beckley, 54, a design draftsman laid off in January, cut back on pills to save $150 a month. He has diabetes and high blood pressure. Beckley reported <strong><em>“The medication is killing me moneywise,</em></strong>” as he continues to pay $700/month on medication.</p>
<p>A chilling testimonial as Beckley admits to cutting back on his Novolog insulin because he has no choice.</p>
<p>Dean Canaris, 56, a quality engineer for a Honda automotive supplier, who was laid off in April and out the door in 30 minutes with no severance; is paying $400 of his family’s $1,300 monthly premium while he looks for employment.</p>
<p><strong>Technology Accelerates Trends</strong></p>
<p>In the book A Whole New Mind : Why Right-Brainers Will Rule the Future by Daniel Pink, the author forecasts what kind of mind the future economy will require.<br />
The industrial age dominated by left-brain logical thinking (traditionally white male dominated fields) is giving way to a new age known as <em><strong>“the conceptual age”</strong></em> guided by right-brain intuitive thinking.</p>
<p><strong>There are 3 forces responsible </strong><br />
1. Abundance- Our material needs have been met by quick-cheap items<br />
2. Asia- A vast pool of inexpensive labor doing routine (&amp; not so routine) work cheaply<br />
3. Automation- Machines have taken over systematic work and complete it better and<br />
faster than humans</p>
<p><strong>The 6 Critical Competencies of the New Conceptual Age </strong><br />
1. Design- Above and beyond just function<br />
2. Story- Not just selling facts but personal narratives<br />
3. Symphony- More than just focus, but harmony<br />
4. Empathy- Moving from logic to understanding<br />
5. Play- More than being serious<br />
6. Meaning- Past material accumulation</p>
<p>(Dan Pink offers resources in the book on how to learn these 6 critical competencies)</p>
<p><strong>Pink suggests each business person (and/or student) in the Conceptual Age needs to ask themselves 3 key questions: </strong><br />
1. Can someone overseas do it cheaper?<br />
2. Can a computer do it faster?<br />
3. Am I offering something that satisfies the non-material, transcendent desires of an abundant age?</p>
<p>This is critical information for any person planning their future. And it might not hurt to dab-on some Just For Men while you’re contemplating “the conceptual age” and reenergizing your career.</p>
<p>See:<br />
A Whole New Mind: <a href="http://www.youtube.com/watch?v=WhKLSTBSgwI">Video </a></div>
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		<title>Mature Market Experts Gem Of The Day: Aging in Place in NYC</title>
		<link>http://trmann.com/wordpress/2009/06/mature-market-experts-gem-of-the-day-aging-in-place-in-nyc/</link>
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		<pubDate>Tue, 30 Jun 2009 13:47:25 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
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		<description><![CDATA[Mature Market Experts: more mature market news and stats more often &#8211; Aging In Place In NYC &#8211; Traffic signals in New York are just rough guidelines. -David Letterman This past week I found myself stuck in traffic. Not a big deal happens every day; in fact it’s a tired topic for most urbane city [...]]]></description>
			<content:encoded><![CDATA[<h2><span style="font-size: x-small;"><img class="alignnone size-medium wp-image-2277" title="Times Square Mature Market Experts" src="http://trmann.com/wordpress/wp-content/uploads/2009/06/j0402091-300x199.jpg" alt="Times Square Mature Market Experts" width="300" height="199" /></span></h2>
<h2><span style="font-size: x-small;">Mature Market Experts: more mature market news and stats more often &#8211; Aging In Place In NYC &#8211; </span></h2>
<div class="entry">
<p><em><strong>Traffic signals in New York are just rough guidelines.</strong></em><strong><br />
-David Letterman</strong></p>
<p>This past week I found myself stuck in traffic. Not a big deal happens every day; in fact it’s a tired topic for most urbane city dwellers. But what made this special <strong>is that it was in New York City,</strong> in the heart of Times Square, on Broadway, between 5:30 and 6:00 PM, while the shows were letting out flooding the streets with urbanites employing “rough guidelines,” and did I mention I was in a rented (large) SUV I’d never driven before?</p>
<p>How does one find themselves (voluntarily) in these kinds of scenarios? I was asking myself that very question as a sea of humanity engulfed our automobile rendering it useless and a burden; which only hours earlier in the tree-lined open roads of up-state NY made perfect sense.</p>
<p><strong>Back at the Hotel</strong></p>
<p>Looking down from 31 floors above Times Square the city’s arterials pulsate with yellow (taxi) hemoglobin, providing the life sustaining mobility of the residents of New York. A personal automobile is about as useful as warming up a microwave; a conventional idea which was fine for an earlier time but now makes little sense given today’s technology.</p>
<p>Hitting the streets you <strong>soon encounter the inherent risks of ambulating around the Big Apple </strong>and learn to adjust quickly to near misses. At first timorous defying of traffic signals (in front of NYC traffic cops) eventually morphs into a brazen bull-fighting style game of beating the taxi on the yellow light.</p>
<p>For most New Yorkers, walking is the key form of transportation (when you’re not standing <strong>“ON line”</strong>); this includes older residents. I began to pay attention to seniors and how they negotiated the Darwin-like conditions of the NYC streets.</p>
<p><strong>Hostile Turf</strong></p>
<p>Walking in NYC is not unlike any city in that it’s necessary in order to catch a bus/subway, hail a taxi, go a block to get milk or groceries, or enjoy the civic offerings; ambulation is part of everyday life and there are added risks for older people.</p>
<p>According to recent research by <a href="http://www.transalt.org/newsroom/media/1543">Transportation Alternatives</a>, residents 60 or older make up only 13% of the population and account for over 33% of all pedestrian injuries and fatalities. One third of the 138 pedestrians killed by autos on the streets of NYC were seniors.</p>
<p><a href="http://www.amazon.com/Discrimination-Design-Feminist-Critique-Environment/dp/0252063996/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1243887205&amp;sr=1-1">Rachel Krug,</a> a doctoral student at the Mailman School of Public Health at Columbia University, found that only 25.2 % of seniors she researched walked at 4 feet per second—with many moving closer to 2.5 feet per second. The transportation department calculates that it takes 15 seconds to cross a 60-foot road like 23rd Street or 72nd street in Manhattan; many aging New Yorkers would need 24 seconds. Krug also notes that mobility aides such as walkers and canes as well as physical impairments will only make matters more challenging.</p>
<p>Mayor Bloomberg has announced a plan dubbed <strong>“Safe Streets for Seniors”</strong> which focuses on traffic engineering improvements at 25 high-accident areas for aging city dwellers. And proposals for additional age-friendly city modifications are in the works. From installing pedestrian islands, shortening crossing distances, to retiming traffic signals, simple modifications will go a long way for all those <a href="http://www.nydailynews.com/money/2009/01/12/2009-01-12_retired_but_staying_in_town_seniors_deci-2.html">New Yorkers who are aging in place.</a></p>
<p>By 2030 one fifth of the city residents will be older than 60—out numbering school-age children, <strong>which might mean that the city that never sleeps, may occasionally have an afternoon nap…</strong></p>
<p>See:<br />
<a href="http://www.cornellcares.org/pdf/handouts/gal_lossindependence.pdf">Aging and loss of independence</a><br />
<a href="http://www.regional-institute.buffalo.edu/Includes/UserDownloads/PolicyBrief_Aging_June08.pdf">Push/pull factors for aging in place</a><br />
<a href="http://www.brooklynrail.org/2009/05/local/city-home-sharing-program-promotes-aging-in-place">Home sharing in Brooklyn promotes aging in place</a></div>
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		<title>Mature Market Experts Gem of The Day: Aging in Place &amp; Universal Design Prefab for Boomers and Seniors</title>
		<link>http://trmann.com/wordpress/2009/06/mature-market-experts-gem-of-the-day-aging-in-place-universal-design-prefab-for-boomers-and-seniors/</link>
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		<pubDate>Wed, 03 Jun 2009 18:08:52 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[mature]]></category>
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		<description><![CDATA[Mature Market Experts: more mature market news and stats more often &#8211; The Doctor’s Office &#8211; In the “old days” (pre-blackberry) you could find yourself being held hostage in a healthcare setting waiting room with nothing to read. Patiently anticipating the call you’d look for something—anything, to pass the time until you heard those words [...]]]></description>
			<content:encoded><![CDATA[<p class="byline"><strong><img class="alignnone size-large wp-image-2217" title="j04365671" src="http://trmann.com/wordpress/wp-content/uploads/2009/06/j04365671-1024x683.jpg" alt="j04365671" width="458" height="285" /></strong></p>
<p class="byline"><strong>Mature Market Experts: more mature market news and stats more often &#8211; The Doctor’s Office &#8211; </strong>In the “old days” (pre-blackberry) you could find yourself being held hostage in a healthcare setting waiting room with nothing to read. Patiently anticipating the call you’d look for something—anything, to pass the time until you heard those words of liberation:<strong> ” The Doctor will see you now.”</strong></p>
<div class="entry">
<p>We’ve all had this experience; your choices ranged from a small pamphlet some well-intended recruiter of souls slipped into the mix, or several 2 year-plus-old Sports Illustrated issues, or the last Christmas edition of some women’s magazine (with the address of the magazine subscriber covered with black marker).</p>
<p>My guess is this still happens to many boomers and beyond who aren’t connected 24/7 and this is a true<a href="http://en.wikipedia.org/wiki/Cohort_effect" target="_blank"> cohort effect</a>. The reason I know is because it happened to me recently.</p>
<p><strong>A Gem</strong></p>
<p>Looking for a stimulus life-line I shuffled through the worn out tired issues before me and found…a gem.<br />
The <a href="http://www.smithsonianmag.com/specialsections/energy-innovators/40562832.html?c=y&amp;page=7" target="_blank">January, 2007 Smithsonian </a>was the oxygen I needed to sustain me until it became my turn to be the patient. Specifically, the profile by William Booth, <em>House Proud: High design in a factory-made home? Michelle Kaufmann believes she holds the key.</em></p>
<p>The story is about architect Michelle Kaufmann who <strong>believes good design belongs to the masses</strong>—and to do this she says you need an assembly line.</p>
<p><strong>Unlikely Parings</strong></p>
<p>Some time ago I mentioned the Buddhist monk (wearing robes the color of sunrise) strolling through the giant-flat-screen TV section in Costco. I was intrigued by the unlikely paring of the two; non-materialism of the monk and the hyper-materialism of Costco. <strong>The contrast jolts the senses, draws your attention and triggers thoughts of possibility.</strong></p>
<p>Kaufmann’s innovative thinking of paring manufactured housing and high design that’s green and affordable, is thinking reminiscent of <a href="http://video.google.com/videoplay?docid=-938394498520786588" target="_blank">Bucky Fuller </a>who emphasized designing responsibly by doing more with less.</p>
<p>The architect’s “eureka” moment came through a personal experience of trying to buy a home in the San Francisco Bay area. Her options were either buy a tear-down for a “gazillion dollars” and rebuild, or settle for a long commute from farmland that had been <strong>morphed into “soul-sucking tracts of mini-mansions.”</strong></p>
<p>Her solution was to turn an obstacle into an opportunity by deciding, along with her contractor/builder husband, to design a simple home that had the potential to one day be mass-produced. And the Glidehouse was born; a prefab home with easy flowing space and a curtain of glass doors (hence the name) under a shed roof covered in solar panels. Kaufmann is now living in her dream home that’s prefab and is an advocate for the modular homes that are leaner and greener than traditionally stick-built homes.</p>
<p><strong>Green Aging in Place with Prefab</strong></p>
<p>Kaufman says: <em>“I think about the house like I think about a hybrid car. You can be more efficient, but you don’t have to change your life.”</em></p>
<p>The applications with her concept of home as modular, mass produced, affordable, efficient, green, and tailored to individual needs, <strong>are potentially revolutionary for aging in place.</strong> I envision neo-traditional neighborhoods that are walkable, mixed use, and multi-generational, graced with modular-green-affordable Glidehomes. This could be a solution to isolation in the suburbs for many boomers and beyond.</p>
<p>I think Kaufmann is on to something here and the <strong>paring of aging in place with universal design prefab could offer an optimistic future </strong>for an idea whose time has come.</p>
<p>See:<br />
<a href="http://nicolettet.wordpress.com/2009/05/08/aging-autos-and-walkable-neighborhoods/" target="_blank">Aging-autos-and-walkable neighborhoods</a><br />
<a href="http://www.youtube.com/watch?v=v7OBTiyMoSE&amp;feature=fvst" target="_blank">The Buckminster Fuller Challenge</a><br />
<a href="http://blog.michellekaufmann.com/?page_id=2" target="_blank">Michelle Kaufmann blog</a></div>
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		<title>Mature Market Gem of The Day: IKEA Knows: Home is the Most Important Place in the World</title>
		<link>http://trmann.com/wordpress/2009/05/mature-market-gem-of-the-day-ikea-knows-home-is-the-most-important-place-in-the-world/</link>
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		<pubDate>Mon, 11 May 2009 12:37:28 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[mature]]></category>
		<category><![CDATA[mature market]]></category>
		<category><![CDATA[Mature Market Experts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[aging in place]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[Chris Martin]]></category>
		<category><![CDATA[elderly]]></category>
		<category><![CDATA[Ellan]]></category>
		<category><![CDATA[Emory Baldwin]]></category>
		<category><![CDATA[Faith Popcorn]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Michael Graves]]></category>
		<category><![CDATA[older adults]]></category>
		<category><![CDATA[Rowles]]></category>
		<category><![CDATA[Universal Design]]></category>
		<category><![CDATA[Virginia Postrel]]></category>

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		<description><![CDATA[Mature Market Experts: more mature market news, stats, and meaningful thoughts more often &#8211; IKEA Knows: Home is the Most Important Place In The World The longer I live the more beautiful life becomes. &#8211;Frank Lloyd Wright It was a sunny Saturday morning in Portland (rare event) and I found myself in the parking lot [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Mature Market Experts: more mature market news, stats, and meaningful thoughts more often &#8211; IKEA Knows: Home is the Most Important Place In The World</strong></p>
<p><strong>The longer I live the more beautiful life becomes.<br />
</strong>&#8211;Frank Lloyd Wright<br />
It was a sunny Saturday morning in Portland (rare event) and I found myself in the parking lot of the mega-home furnishings store <a href="http://en.wikipedia.org/wiki/IKEA">IKEA.</a>  If you’ve never been to the store it’s really kind of a fun place to shop. The design is European and unique, the prices are affordable, and the layout is like a giant maze of visual delights.</p>
<p>I was enticed by one of those IKEA flyers which found its way to my front door; now I was coveting some new flatware. Seems I was not the only one as a line of fellow shoppers formed before the store formally opened. Like grade school kids on our way to recess (filled with the anticipation) we marched single file to the back of the store. Soon we were rewarded for our early arrival with a box (or 2) of shiny silverware.</p>
<p>Next, I made my way to the register to pay for my new found treasure. In no-time I was headed for the exit with that little dopamine lift that comes from buying something (and the perception of getting a deal). Nearing the egress, I glanced over and noticed a display of irresistible IKEA 2009 catalogs; so I picked one up, tucked it under my arm and left for home.</p>
<p><strong>IKEA Knows</strong></p>
<p>IKEA is successful in my opinion because they understand 3 key things:<br />
1. Home is the most important place in the world<br />
2. The Aesthetic Imperative<br />
3. Affordable small indulgences </p>
<p><strong>Home</strong></p>
<p>What immediately caught my eye on the IKEA catalog cover was this text:</p>
<p><em>Home is the most important place in the world.</em></p>
<p>They not only get it, they state it on the cover and have built an enormously success business on this emotional appeal.</p>
<p>Home for younger people acts as a kind of psychic anchor reminding one of where they came from. For older adults attachment to home is linked to preservation of a sense of personal identity; and acts as a “fulcrum” to the rest of the world.<br />
This attachment to home is described by Rowles (1984) as a sense of physical “insideness,” and being psychologically melded into the environment stemming from years of rhythm and routine of using the space over many years. IKEA seems to understand this.</p>
<p> <br />
<strong>The Aesthetic Imperative</strong></p>
<p>We live in the age of Aesthetics; meaning items not only need to work well but they need to dazzle the eye. Products can’t compete solely on function anymore; most things made today will do the job they were designed for very nicely.</p>
<p>So to gain advantage the product must now be aesthetically pleasing; Target has traded on this idea for years. Hiring <a href="http://www.metropolismag.com/story/20061011/the-re-education-of-michael-graves">Michael Graves </a>to design simple everyday products gives an edge if you’re selling trash cans or fly swatters that function equally well.</p>
<p>IKEA is delivering multi-sensory aesthetic experiences, or what <a href="http://dynamist.com/">Virginia Postrel </a>calls “immersive environments.” This brings the home experience into an almost intangible realm—which is important for boomers as spirit will come to dominate matter.</p>
<p><strong>Affordable Small Indulgences</strong></p>
<p>Futurist, <a href="http://www.faithpopcorn.com/">Faith Popcorn </a>nailed this one over a decade ago and she is still spot-on.<br />
Small indulgences, or the trend of thinking highly enough about yourself to treat yourself, is alive and well in boomers.</p>
<p>When the economy is doing well one might splurge on a bottle of Veuve Clicquot champagne; but as things tighten up the small reward might be an Ellan rocking chair designed by Chris Martin for $39.99 (page 108).  Popcorn says this has to do with some deep sense of deprivation as we grow up thinking each generation will have it better than the one before; it’s a perceived quality of life issue. For a reasonable price IKEA can scratch that deep psychological itch (for a while anyway).</p>
<p><strong>Aging in Place &amp; Universal Design Market</strong></p>
<p>The home not only has a supportive function of shelter, cooking, rest, storage, etc; but it has a psychological function of meeting emotional needs like the desire for beauty and sensory stimulation. IKEA knows this well and I would add a number 4 to the list; they would be wise to tap into the aging in place and universal design market&#8211;because for boomers around the globe, <em>home is the most important place in the world.</em><br />
See:<br />
LifeSpan Design + Stunning Aesthetics = <a href="http://www.seattlemet.com/home-and-garden/articles/0309-hab-grow/">Emory Baldwin&#8217;s vision of Home<br />
</a>Rowles, G. D. (1984) Aging in Rural Environments. In Altman, M.P. Lawton, &amp; J. Wohlwill (Eds.), Elderly People and the Environment (pp. 129-157). New York: Plenum Press.</p>
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		<title>Mature Market Experts Gem of The Day: A Whole New Mind</title>
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		<pubDate>Mon, 04 May 2009 12:55:50 +0000</pubDate>
		<dc:creator>Patrick Roden</dc:creator>
				<category><![CDATA[mature]]></category>
		<category><![CDATA[mature market]]></category>
		<category><![CDATA[Mature Market Experts]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[Daniel Pink]]></category>
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		<category><![CDATA[older clinical]]></category>
		<category><![CDATA[The Tyranny of Dead Ideas]]></category>
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		<description><![CDATA[Mature Market Experts: more mature market news and stats more often &#8211; A Whole New Mind &#8211; Author Daniel Pink recently wrote: “In a downturn everything is up for grabs.” Which suggests to me possibility.   In the clinical setting if a heart is beating irregularly it’s shocked (cardioverted) so it can restart into a [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>Mature Market Experts: more mature market news and stats more often &#8211; A Whole New Mind</strong> &#8211; Author <a href="http://www.danpink.com/">Daniel Pink</a> recently wrote: <strong>“In a downturn everything is up for grabs.”</strong> Which suggests to me possibility.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">In the clinical setting if a heart is beating irregularly it’s shocked (cardioverted) so it can restart into a new rhythm once again. The “shock” of this economic crisis may be the cardioversion needed for many to be liberated from <a href="http://www.mattmilleronline.com/tyranny.php#overview">“The Tyranny of Dead Ideas.”</a></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">Recall the Greek myth of Sisyphus who was cursed for eternity to roll a huge boulder up a hill only to watch it roll down again and repeat the process over and over. He would have welcomed the opportunity for a “best-worst experience” like a downturn to break the pattern.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">What’s needed is<a href="http://www.danpink.com/wnm.html"> A Whole New Mind </a>to get out of competition and get into creativity. I once heard a wise man say to be successful follow this acronym: TNT; Trends, Needs, Technology</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">Where’s the TREND? Where‘s the NEED? Where‘s TECHNOLOGY headed?</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>TREND:</strong> The future belongs to maturity; 77 million + baby boomers and their aging parents</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>NEED:</strong> AARP surveys show 89% of their members prefer aging in place to institutional living</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>TECHNOLOGY:</strong> Companies like Intel are investing heavily in telemetry monitoring systems to keep older adults aging-in-place; as care shifts from the clinical setting to the home</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;"><strong>If You Want a Big Opportunity Find a Big Problem</strong></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">The nation’s aging housing stocks on average is over 33 years old. The market for Aging-in-place renovation work is expected to be one of the few bright spots for residential construction that’s been battered by the recession; according to <a href="http://www.nbnnews.com/renew/issues/2008-11-19/2.html">the NAHB.</a></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">The target market is the 60-70 year old who is most receptive to Universal design and aging-in-place modifications, says Bill Owens, President of Owens Construction in Columbus, Ohio. The key is unobtrusively remodeling in a non-stigmatizing aesthetic so boomers and seniors won’t feel they are living in an institution.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large;"><span style="font-family: Times New Roman;">As aging-in-place professionals we ask of our clients to be open to change and new ways of doing things—it should be no different for us. In these challenging economic times it takes courage to create new business opportunities,<strong> and to think with a whole new mind. </strong></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: large; font-family: Times New Roman;">Recommendation: Book/itunes <a href="http://www.danpink.com/wnm.html">A Whole New Mind by D. Pink</a></span></p>
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