Through Their Fingertips— Incorporating Social Media Into Your Marketing Mix for Selling To Seniors While some may regard social media as a “young person’s arena,” its popularity and reach extend and fit well into the marketing of senior living communities. The question is, “How do you navigate the maze of social media sites, applications and [...]
Read the rest of this entry »Archive for the 'advertising' Category
Selling To Seniors – The Principle of Reciprocity
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered five of the six – Consistency, Likability, Authority , Social Proof, and Scarcity. Today, we wrap up the conversation with the principle of Reciprocity. Dr. Cialdini uses a great example, in his book The Principles of Influence, of one [...]
Read the rest of this entry »Selling To Seniors – The Principle of Social Proof
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering the principle of Social Proof. When a number of people agree on something, we are likely to be [...]
Read the rest of this entry »Selling To Seniors – The Principle of Authority
For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six – Consistency and Likability. Today, we’ll be covering the principle of Authority. Studies show that people are more likely [...]
Read the rest of this entry »Marketing to Boomers, Seniors, and The Mature Market? Don’t Underestimate The Power of Free Incentives
Today’s boomers and seniors are hesitant to spend money without a clear demonstration of value. Free incentives offer a way to test your value. We have many mature market clients who have hesitated when our team at Love and Company recommend that they “give” something of value away for free. “Tom,” they say, “we’re in [...]
Read the rest of this entry »13 Steps to Senior Housing Success
Building, marketing, selling, and operating a successful senior housing project (active 55+ retirement community, continuing care retirement community, senior rental, assisted living, or skilled nursing care facility) today is a lot more complicated than it was just a decade ago. Today getting zoned, financed, built and occupied within budget is much more difficult. Not having [...]
Read the rest of this entry »How To Incorporate Social Networking Into A Marketing Plan For Boomers and Seniors
Our firm, Love and Company, is a big believer in the power of social marketing for the boomers and seniors. We maintain a presence on LinkedIn, Facebook, Twitter, and blogging. Why? Because the mature market is rapidly migrating there. And while the 65+ population is admittedly still just a small part of the social media [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Beyond Banner Ads
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
Read the rest of this entry »Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
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