Posted on December 10th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Why Advertisers Spend More On Drugs That Lack Competition. A new report by The Congressional Budget Office uncovers an apparently contradictory trend in the marketing of brand name drugs. Advertisers spend much more on the marketing of [...]
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Posted on November 23rd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - They’ll never get my tonsils - Several years ago, on the day before my birthday, my appendix broke. It was an amazingly painful experience that left me grateful for the surgeon who removed the little bugger (normally two [...]
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Posted on November 10th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
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Posted on November 9th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Are Online Video Viewership Claims Realistic? The October 28th issue of Advertising Age raises some very interesting questions for marketeers to consider before purchasing online ad space. By asking some very pointed questions, author Jim Louderback (the [...]
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Posted on November 2nd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
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