Posted on June 15th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
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Posted on May 18th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live [...]
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Posted on May 5th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
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Posted on April 29th, 2010 by Tom Mann
Very often when our firm, TR Mann Consulting, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
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Posted on April 12th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
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Posted on March 31st, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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Posted on December 10th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Why Advertisers Spend More On Drugs That Lack Competition. A new report by The Congressional Budget Office uncovers an apparently contradictory trend in the marketing of brand name drugs. Advertisers spend much more on the marketing of [...]
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Posted on November 23rd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – They’ll never get my tonsils - Several years ago, on the day before my birthday, my appendix broke. It was an amazingly painful experience that left me grateful for the surgeon who removed the little bugger (normally two [...]
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Posted on November 10th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
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Posted on November 9th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Are Online Video Viewership Claims Realistic? The October 28th issue of Advertising Age raises some very interesting questions for marketeers to consider before purchasing online ad space. By asking some very pointed questions, author Jim Louderback (the [...]
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