Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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Mature Marke Experts Stat of the Day: Why Advertisers Spend More On Drugs That Lack Competition
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Why Advertisers Spend More On Drugs That Lack Competition. A new report by The Congressional Budget Office uncovers an apparently contradictory trend in the marketing of brand name drugs. Advertisers spend much more on the marketing of [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: They’ll never get my tonsils!
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – They’ll never get my tonsils - Several years ago, on the day before my birthday, my appendix broke. It was an amazingly painful experience that left me grateful for the surgeon who removed the little bugger (normally two [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Are Online Video Viewership Claims Realistic?
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Are Online Video Viewership Claims Realistic? The October 28th issue of Advertising Age raises some very interesting questions for marketeers to consider before purchasing online ad space. By asking some very pointed questions, author Jim Louderback (the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Selling to seniors? Why hire a marketing company instead of an amafessional?
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
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