Building, marketing, selling, and operating a successful senior housing project (active 55+ retirement community, continuing care retirement community, senior rental, assisted living, or skilled nursing care facility) today is a lot more complicated than it was just a decade ago. Today getting zoned, financed, built and occupied within budget is much more difficult. Not having [...]
Read the rest of this entry »Archive for the 'assisted living' Category
Step by Step: When Aging in Place Works
One may walk over the highest mountain one step at a time. – John Wanamaker Guest post: I found Sharon‘s story about the journey to aging in place with her father so practical (step-by-step approach) and compelling, I asked her if I could share it. Before you place a loved one into a facility, read [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Shared Housing – The Next Senior Trend?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Shared Housing – The Next Senior Trend? Many baby boomers find themselves rattling around in a big, empty house, alone and overwhelmed by the upkeep and financial drain. But they may wish to age in place rather than move [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging
Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]
Read the rest of this entry »Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie
Very often when our firm, Love & Company, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”
Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market – Death of the “Continuing Care Retirement Community” – I am about to make myself some enemies. At Love and Company, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: New Industry Helps Seniors Downsize and Relocate
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – New Industry Helps Seniors Downsize and Relocate. Getting people past the fear of downsizing has long been a hurdle that those of us who sell retirement communities, assisted living, or nursing care have long had to deal with. There [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Here Comes “Nana Technology”
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Tools of the trade for retirement communities
Mature Market Experts: more stats and news you can use on boomers, seniors and the mature market – Tools of the trade for retirement communities – As many of you know, TR Mann Consulting’s stable of mature market clients (our firm specializes in marketing and advertising to boomers and beyond) includes senior living developments [...]
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