Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging

          Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended  What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]

Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie

Very often when our firm, TR Mann Consulting, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]

Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

 Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market – Death of the “Continuing Care Retirement Community” – I am about to make myself some enemies. At TR Mann Consulting, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst decisions [...]

Mature Market Experts Stat of the Day: New Industry Helps Seniors Downsize and Relocate

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – New Industry Helps Seniors Downsize and Relocate. Getting people past the fear of downsizing has long been a hurdle that those of us who sell retirement communities, assisted living, or nursing care have long had to deal with. There [...]

Mature Market Experts Gem of The Day: Here Comes “Nana Technology”

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]

Mature Market Experts Gem of The Day: Tools of the trade for retirement communities

  Mature Market Experts: more stats and news you can use on boomers, seniors and the mature market – Tools of the trade for retirement communities – As many of you know, TR Mann Consulting’s stable of mature market clients (our firm specializes in marketing and advertising to boomers and beyond) includes senior living developments [...]

Mature Market Experts Stat of The Day: 2/3rds Of The Mature Market Will Need Long-Term Care

Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – 2/3rds Of The Mature Market Will Need Long-Term Care –  Did you know? Two-thirds of seniors will need some form of long-term care at some point in their lives — according to Genworth Financial’s Cost of Long-term care report. This [...]

Mature Market Experts Stat of The Day: Suburbs To See Massive Growth In Mature Market Population

Mature Market Experts: more news and stats on boomers, seniors and the mature market more often – The next decade promises massive growth of the mature market population, especially in suburbs unaccustomed to housing older people. According to the Brookings Institute, “As the first wave of baby boomers reaches age 65 in less than two [...]

A Share of Sunrise for 4 Bits?

What are we supposed to make of this Mature Market Experts? What is arguably (forgive me, Erickson) the most dominate brand in senior housing is trading at less than 50 cents a share as of this writing. That same share was trading north of $26 on the first trading day of this calendar year. For [...]