Posted on February 8th, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]
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Posted on January 27th, 2010 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Marketing to Boomers Event - How to Build Your Business with the Mature Consumer - More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting), will share strategies for marketing to Boomers [...]
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Posted on October 12th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Shh, the secret to selling to the mature market? - My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us [...]
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Posted on October 5th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Advertising to Boomers, Seniors and the Mature Market - Interesting segment by Gene Epstein the Economics Editor at Barron’s. Gene comments on Madison’s Avenue’s obsession with 18 to 49 year olds, virtually ignoring the more lucrative opportunity [...]
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Posted on September 15th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market - The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]
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Posted on August 28th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - 5 GRANDparent Facts You Should Know - (1.) The average age of a first time grandparent is only 48. As baby boomers find themselves grandparents, they’re “thinking outside the rocking chair,” reports Linda Matchan of the Boston [...]
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Posted on June 8th, 2009 by Tom Mann
Mature Market Experts: more mature market news and stats more often – Southwest Airlines and customer relations - As many of you know, I am a huge Southwest Airlines fan. The reason is simple, they understand that I can travel with any airline so they go out of their way to treat me (and the [...]
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Posted on February 13th, 2009 by Tom Mann
Mature Market Experts: more mature market news and stats more often - What’s Your Life Expectancy? - This fun/interesting rollover map from MSNBC provides an interactive map of the USA that shows your life expectancy on a state by state basis. What’s your life expectancy? It also has a really neat “National timeline” that shows [...]
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Posted on February 11th, 2009 by Tom Mann
Mature Market Experts: more mature market news and stats more often – With 77.5 million boomers focused on staying young, fitness industry focuses on them – ““Baby boomers are a booming population. Their numbers are expected to increase by about 25 percent in the next eight years,” said Kara Thompson, of the International Health, Racquet [...]
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