Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
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Mature Market Experts: Innovative Trends In Aging, Changing How We Age
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – Love and Company carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, I [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Baby Boomers Boom into Volunteerism
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]
Read the rest of this entry »Mature Market Experts Event of The Day: Marketing to Boomers – How to Build Your Business with the Mature Consumer
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Marketing to Boomers Event – How to Build Your Business with the Mature Consumer – More than 15 experts on the Boomer market, including moi (Tom Mann of Love and Company, formerly at TR Mann Consulting), will share [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: The secret to selling to the mature market?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Shh, the secret to selling to the mature market? – My partners at Love and Company and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: The Best Type Font to Use on a Website Targeting Seniors?
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: 5 GRANDparent Facts You Should Know
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - 5 GRANDparent Facts You Should Know – (1.) The average age of a first time grandparent is only 48. As baby boomers find themselves grandparents, they’re “thinking outside the rocking chair,” reports Linda Matchan of the Boston [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Southwest Airlines and Customer Relations
Mature Market Experts: more mature market news and stats more often – Southwest Airlines and customer relations - As many of you know, I am a huge Southwest Airlines fan. The reason is simple, they understand that I can travel with any airline so they go out of their way to treat me (and the [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: What’s Your Life Expectancy?
Mature Market Experts: more mature market news and stats more often – What’s Your Life Expectancy? – This fun/interesting rollover map from MSNBC provides an interactive map of the USA that shows your life expectancy on a state by state basis. What’s your life expectancy? It also has a really neat “National timeline” that shows [...]
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