Mature Market Experts Gem of The Day - Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)
 It was formerly a terrifying view to me that I should one day be an old woman.
I now find that Nature has provided pleasure for every state.
-Mary Worley Montagu
In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the pursuit of good [...]

Mature Market Experts Gem of The Day: A Today Show Video Segment You Have To See – Maestro Makes Music With Innovative New Workout

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Maestro Makes Music With Innovative New Workout - What does a well known conductor do for an encore? If you’re Maestro David Dworkin, founder of Conductorcise, you train health coordinators and fitness trainers in an extraordinary low [...]

Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

 Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market - Death of the “Continuing Care Retirement Community” - I am about to make myself some enemies. At TR Mann Consulting, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst decisions [...]

Mature Market Experts Gem of The Day - The Future Face of Aging in Place

 (photo cdn.physorg.com)
 
Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something
–Encarta Dictionary (2002)
Dave Bowman: Hello, HAL do you read me, HAL?
HAL: Affirmative, Dave, I read you.
Dave Bowman: Open the pod bay doors, HAL.
HAL: I’m sorry Dave, I’m afraid I can’t do that.
Dave Bowman: What’s the [...]

Mature Market Experts Gem of The Day: Warm Weather, Mitch Albom, Conductorcise, and the International Council on Active Aging Conference

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Warm Weather, Mitch Albom, Conductorcise, and the International Council on Active Aging Conference (ICAA) - Need an excuse to get to sunny Florida just when the weather starts to turn? Look no further than the upcoming ICAA [...]

Mature Market Experts Gem of The Day: How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility.  The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]

Mature Market Experts Gem of The Day: Advertising to Boomers, Seniors and The Mature Market

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Advertising to Boomers, Seniors and the Mature Market - Interesting segment by Gene Epstein the Economics Editor at Barron’s. Gene comments on Madison’s Avenue’s obsession with 18 to 49 year olds, virtually ignoring the more lucrative opportunity [...]

Mature Market Experts Gem of the Day: Can Infections Lead to Greater Memory Loss in Alzheimer Patients?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Can Infections Lead to Greater Memory Loss in Alzheimer Patients? Researchers have recently discovered a possible link between the occurrence of a severe or on-going infection due to a cold, the flu or even a bruise in [...]

Mature Market Experts Stat of the Day: The Best Type Font to Use on a Website Targeting Seniors?

Mature Market Experts: more news and stats  you can use on boomer, seniors and the mature market - The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]

Mature Market Experts Gem of The Day - Baby Boomers: How Old Do You Look?

Mature Market Experts: more mature market news and stats more often - Baby Boomers: How Old Do You Look?

Adapt or perish, now as ever, is nature’s inexorable imperative.
-H. G. Wells
English author, historian, & utopian (1866 – 1946)
Have you heard those commercials on the radio where a middle-aged guy describes an experience of not getting [...]