Not So Small World After All?

  It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]

Dirty Jobs’ Mike Rowe Helps A Great Organization: Believe In Tomorrow Children’s Foundation

I always find it inspiring when busy people go out of their way to do good things. Mike Rowe is one of those guys. Mike Rowe has had more jobs than you. In fact, Mike has had more jobs than anyone. As the creator and executive producer of Discovery Channel’s Emmy-nominated series Dirty Jobs With [...]

AAHSA Goes “Hollywood” – Who says Aging Services Can’t Have Fun!

If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]

Mature Market Experts: Innovative Trends In Aging, Changing How We Age

Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]

Mature Market Experts Gem of The Day – Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)  It was formerly a terrifying view to me that I should one day be an old woman. I now find that Nature has provided pleasure for every state. -Mary Worley Montagu In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the [...]

Mature Market Experts Gem of The Day: A Today Show Video Segment You Have To See – Maestro Makes Music With Innovative New Workout

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Maestro Makes Music With Innovative New Workout – What does a well known conductor do for an encore? If you’re Maestro David Dworkin, founder of Conductorcise, you train health coordinators and fitness trainers in an extraordinary low [...]

Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

 Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market – Death of the “Continuing Care Retirement Community” – I am about to make myself some enemies. At TR Mann Consulting, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst decisions [...]

Mature Market Experts Gem of The Day – The Future Face of Aging in Place

 (photo cdn.physorg.com)   Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something –Encarta Dictionary (2002) Dave Bowman: Hello, HAL do you read me, HAL? HAL: Affirmative, Dave, I read you. Dave Bowman: Open the pod bay doors, HAL. HAL: I’m sorry Dave, I’m afraid [...]

Mature Market Experts Gem of The Day: Warm Weather, Mitch Albom, Conductorcise, and the International Council on Active Aging Conference

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Warm Weather, Mitch Albom, Conductorcise, and the International Council on Active Aging Conference (ICAA) – Need an excuse to get to sunny Florida just when the weather starts to turn? Look no further than the upcoming ICAA [...]

Mature Market Experts Gem of The Day: How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility.  The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]