October 6, 2011 – Update – One of the nation’s greatest boomers and inventors, Steve Jobs, has left us. I hope his vision for living doesn’t. (Originally posted Feb. 25, 2009) Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of [...]
Read the rest of this entry »Archive for the 'Cool Videos' Category
Second Acts: Un-retiring
I have a hero and his name is David Dworkin. Several years ago when I was speaking at the International Council on Active Aging (ICAA) I met this wonderful man and his wife. I was instantly struck by his energy. The Maestro, as I respectfully call him, is an internationally known conductor who in his [...]
Read the rest of this entry »Brain Fitness: Why Should I Exercise My Brain?
Brain Fitness comes to the forefront of preventive health care: “Why should I exercise my brain?” I’m guessing that this might be a question your residents or members are asking these days. After all, their parents didn’t do any of this “new age stuff.” Sadly, there are 5.3 million Americans living with Alzheimer’s and every 70 seconds another American [...]
Read the rest of this entry »Jack Was Right All Along
I can’t die. It would ruin my image. – Jack Lalanne A man’s health can be judged by which he takes two at a time – pills or stairs. ~Joan Welsh I read an article online from SmartMoney titled; Hanging On at Home. The piece begins with the jugular question: Where will people live as [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Beyond Banner Ads
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
Read the rest of this entry »How to Create Good Public Relations and Positioning for your Retirement Community
Want more retirement community sales? Much of your success will be determined by how you have positioned your retirement community in the public relations arena. One of the biggest sins I frequently see retirement communities make is celebrating their residents’ past accomplishments. This is understandable, as many of these accomplishments are truly incredible … like defending [...]
Read the rest of this entry »The Age of Aesthetics: Turning Obstacles into Beauty
(Pilar Touch20 by Delta) Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. -Charles Eames Design’s fundamental role is problem solver. -Fast Company, 2005 I visited Rejuvenation-Portland for the first time several weeks ago; when I entered the store my heart actually began to race—like [...]
Read the rest of this entry »How to Solve 3 Common Problems Struggling Senior Housing Communities Face
Tom Mann of Love and Company (formerly at TR Mann Consulting)discusses three common problems he sees at struggling active 55+ retirement communities, continuing care retirement communities, assisted living, and skilled nursing care facilities …. and how to address these issues. Sources: Love and Company Free Marketing Audit (excluding travel) – call today to ask about our [...]
Read the rest of this entry »Not So Small World After All?
It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]
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