We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered five of the six – Consistency, Likability, Authority , Social Proof, and Scarcity. Today, we wrap up the conversation with the principle of Reciprocity. Dr. Cialdini uses a great example, in his book The Principles of Influence, of one [...]
Read the rest of this entry »Archive for the 'Events' Category
No Money, No Mission. Creating Focus For Your Retirement Community’s Sales Team
One of the most common problems I see with struggling retirement communities (Active 55 retirement communities, continuing care retirement communities, assisted living, skilled care) is a lack of focus for and on the sales team: Resources: TR Mann Consulting - Senior Housing and Mature Market Sales (Active 55 retirement communities, continuing care retirement communities, assisted living, skilled [...]
Read the rest of this entry »How to Solve 3 Common Problems Struggling Senior Housing Communities Face
Tom Mann of Love and Company (formerly at TR Mann Consulting)discusses three common problems he sees at struggling active 55+ retirement communities, continuing care retirement communities, assisted living, and skilled nursing care facilities …. and how to address these issues. Sources: Love and Company Free Marketing Audit (excluding travel) – call today to ask about our [...]
Read the rest of this entry »Active-aging industry grows services for older adults
Mature Market Experts News – more news and stats you can use on boomers, seniors, and the mature market: New survey from International Council on Active Aging® shows a 51% increase in wellness programs for older adults The economic news this year has generally focused on the standstill in production and consumer spending. Despite this [...]
Read the rest of this entry »Aging: Adaptive Re-Use
As we grow old, the beauty steals inward. – Ralph Waldo Emerson I recently had the pleasure of experiencing a Historical and Architectural cruise of Chicago with my wife and in-laws. The promotional quote notes: “If you have only two hours in Chicago this is how to spend it.” After the tour I can’t disagree; [...]
Read the rest of this entry »Senior Housing, Retirement Communities, Fitness Centers – Important Upcoming Event Dates
Selling to seniors, senior housing, retirement communities, fitness centers, senior centers, assisted living, or nursing care … if you have anything to do with any of these, you don’t want to miss these events. TR Mann Consulting will be attending each of these events, so if you’d like to have a meeting, just give us a [...]
Read the rest of this entry »10 Steps To Sales Success For Selling To Seniors – Steps 2 and 3
In our last blog entry, we talked about step 1 to outbound sales calls success for selling to seniors, creating the proper enviroment. Today, we’re going to talk about steps 2 and 3 for selling to the mature market. Again, today’s topics are nothing new. In fact, several different sales training programs utilize these very [...]
Read the rest of this entry »AAHSA Goes “Hollywood” – Who says Aging Services Can’t Have Fun!
If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]
Read the rest of this entry »Mature Market Experts Event of The Day: Marketing to Boomers – How to Build Your Business with the Mature Consumer
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Marketing to Boomers Event – How to Build Your Business with the Mature Consumer – More than 15 experts on the Boomer market, including moi (Tom Mann of Love and Company, formerly at TR Mann Consulting), will share [...]
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