Posted on June 29th, 2010 by Tom Mann
If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]
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Posted on January 27th, 2010 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Marketing to Boomers Event – How to Build Your Business with the Mature Consumer – More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting), will share strategies for marketing to Boomers [...]
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Posted on November 16th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Warm Weather, Mitch Albom, Conductorcise, and the International Council on Active Aging Conference (ICAA) – Need an excuse to get to sunny Florida just when the weather starts to turn? Look no further than the upcoming ICAA [...]
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Posted on June 16th, 2009 by Tom Mann
With the economy flat and budgets tight, it’s important to weigh decisions about where to invest in staff and operations. Get the most bang for your educational buck with the International Council on Active Aging (ICAA) Conference 2009. It’s an investment that guarantees results. The conference’s thought-provoking education includes techniques, strategies and resources that get [...]
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Posted on May 11th, 2009 by Tom Mann
I (Tom Mann of TR Mann Consulting) will be presenting at this One-Day Workshop “Targeting Boomers and Beyond, ” May 15, 2009 | Washington, DC One full day. . . 10 nationally-known senior/boomer market experts…. and now just $195 per attendee! You are invited to this information-packed one-day workshop, which brings together top mature marketers from [...]
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Posted on April 2nd, 2009 by Tom Mann
Mature Market Experts: more mature market news and stats more often – Mature Market Experts Members Receive Special Reduced Rate At DC Conference! Joining Market Experts is Free, and the benefits are awesome. Members receive special rates on conferences like Hot Trends In Marketing To The Boomer and Mature Consumer which is now just $195! [...]
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Posted on May 30th, 2008 by Tom Mann
Sixth Annual International Council on Active Aging Conference December 4–6, 2008 Henry B. Gonzalez Convention Center, San Antonio, Texas Mature Market Experts: Designed to develop your business Whether you are a CEO, manager, wellness director or personal trainer, there is something for you at the International Council of Active Aging Conference 2008. Leave the conference [...]
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Posted on May 20th, 2008 by Tom Mann
Insights for marketers targeting boomers and seniors At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to “grow old”, their behaviors and attitudes are having a profound effect on retirement, health, [...]
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Posted on April 9th, 2008 by Eric Schubert
Look forward to being a periodic contributor at Mature Market Experts, although I’m not very mature and to label myself an expert is probably a bigger stretch than Manute Bol’s wing span. In my daily life, I’m vice president of communcications and public affairs at Ecumen, which is one of the country’s largest non-profit senior [...]
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Posted on March 28th, 2008 by Tom Mann
It’s nice to run into excellence. That’s why the WHAT’S NEXT BOOMER BUSINESS SUMMIT was such a pleasant surprise. Unfortunately, most of the conferences I have attended on the 50+ market have been a complete waste of time, so it was nice to finally attend one with topics and companies of some weight. My hat [...]
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