“A mother can take care of 5 children yet 5 children can’t take care of one mother.” -unknown I came across the film Make Way For Tomorrow (1937) by Leo McCarey. The movie is about an elderly couple, Barkley (Victor Moore) and Lucy (Beulah Bondi) Cooper, who are forced to separate when they lose their [...]
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13 Steps to Senior Housing Success
Building, marketing, selling, and operating a successful senior housing project (active 55+ retirement community, continuing care retirement community, senior rental, assisted living, or skilled nursing care facility) today is a lot more complicated than it was just a decade ago. Today getting zoned, financed, built and occupied within budget is much more difficult. Not having [...]
Read the rest of this entry »How Much is a Senior Worth? Recruiting Retirees to Spur the Local Economy
How do you attract seniors to your town, city, or state? And what’s their value to the local economy? Late last year, I was asked to speak at the National Active Retirement Association (NARA) Conference on this topic. State representatives from across the country where in attendance, as was NARA’s founder Dan Owens, who has [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Shared Housing – The Next Senior Trend?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Shared Housing – The Next Senior Trend? Many baby boomers find themselves rattling around in a big, empty house, alone and overwhelmed by the upkeep and financial drain. But they may wish to age in place rather than move [...]
Read the rest of this entry »Selling to Boomers, Seniors, and the Mature Market – Avoiding the Herd Mentality
Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon. I’ve often thought that one end of the baby boomer age range has nothing in [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Baby Boomers Starting Businesses At Record Pace
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Starting Businesses At Record Pace. Who would have predicted that baby boomers (particularly those 55 to 65 year olds) are more willing to take on the risks of becoming an entrepreneur than younger coworkers? A [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: After the Downturn, Will Seniors Retire?
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – After the Downturn, Will Seniors Retire? A new study released by economists Thomas Steinmeier of Texas Tech and Alan Gustman and Nahid Tabatabai of Dartmouth College suggests that most baby boomers will recover sufficiently from the 2008/2009 [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Baby Boomers Boom into Volunteerism
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]
Read the rest of this entry »Mature Market Experts Gem of the Day: Incline Elevators Lift Retirement Real Estate
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Incline Elevators Lift Retirement Real Estate. Many seniors dream of a lakeside home to retire to. Their search may lead them to the perfect house – except it is located on a steep hill. Incline elevators (which [...]
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