Posted on July 10th, 2010 by Tom Mann
Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
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Posted on April 1st, 2010 by Laurie Orlov
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon. I’ve often thought that one end of the baby boomer age range has nothing in [...]
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Posted on March 2nd, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Starting Businesses At Record Pace. Who would have predicted that baby boomers (particularly those 55 to 65 year olds) are more willing to take on the risks of becoming an entrepreneur than younger coworkers? A [...]
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Posted on February 12th, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – After the Downturn, Will Seniors Retire? A new study released by economists Thomas Steinmeier of Texas Tech and Alan Gustman and Nahid Tabatabai of Dartmouth College suggests that most baby boomers will recover sufficiently from the 2008/2009 [...]
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Posted on February 8th, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]
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Posted on January 22nd, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Incline Elevators Lift Retirement Real Estate. Many seniors dream of a lakeside home to retire to. Their search may lead them to the perfect house – except it is located on a steep hill. Incline elevators (which [...]
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Posted on January 5th, 2010 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – American Baby Boomers’ Retirement Horizons Shifting With Home Values – According to an October newsletter from the Employee Benefit Research Institute, American baby boomers just reaching retirement age are far more likely to be in debt (and [...]
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Posted on December 14th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage? AARP Magazine recently featured several articles about reverse mortgages and the aggressive, and sometimes misleading marketing of them to seniors. In addition to providing helpful guidelines [...]
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Posted on December 11th, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – US Companies Are Unprepared for Baby Boomer Retirement from Workforce. An overwhelming majority of surveyed domestic companies are unprepared for the exodus of boomers from their companies, according to a recent study by Sloan Center on Aging [...]
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Posted on September 16th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – Study Finds Affluent Boomers Are Returning to Spending. Bob Shullman, president of Ipsos Mendelsohn, reports that the well off (households with incomes of $100,000 plus) are still planning to buy expensive consumer goods. He notes that this study [...]
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