Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
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Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Defining the Senior Market
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Defining the Senior Market. Baby boomers, seniors, 55+, 65+, the mature market … all of these terms are rather nebulous when it comes to marketing. What exactly is the senior market? Undoubtedly there are differences between a 65 year old [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Harnessing the Marketing Power of Cultural Movements
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Harnessing the Marketing Power of Cultural Movements. Like “skitching” (holding onto a moving vehicle while biking or skateboarding), advertisers that can somehow link their product to a cultural movement will gain its momentum. Imagine selling consumer goods to the [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Web Images, A Picture is Worth A Thousand Words
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Images: A Picture is Worth A Thousand Words. Have you ever gone to a website only to be tempted to abandon it because the downloading of images seemed to take forever? And when it finally appeared on your computer [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: American Baby Boomers’ Retirement Horizons Shifting With Home Values
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – American Baby Boomers’ Retirement Horizons Shifting With Home Values – According to an October newsletter from the Employee Benefit Research Institute, American baby boomers just reaching retirement age are far more likely to be in debt (and [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Mature Market Experts Hits 500 Members!
Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – Mature Market Experts LinkedIn Membership Leaps Hits 500! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real [...]
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