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Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data

Tom Mann — Tue, 15 Jun 2010 13:03:00 +0000

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and entertainment to price comparisons and online purchases, a side benefit is that enormous amounts of information becomes available for collection and analysis. Businesses and advertisers marketing to the baby boomer consumer could design their product and message based on these statistics. Last week’s 27th annual symposium of the University of Maryland’s Human-Computer Interaction Lab brought government researchers, business financial analysts and computer scientists together to debate how to organize and display this gold mine of information in a beneficial way. To learn more about how this endeavor may help your future business click here.

At a minimum, you owe it to yourself to look at your Google Analytics to see if you are focusing your website’s keywords on the right terms (this assumes that you’ve been paying for Google Adwords …. if you haven’t been, it is worth doing just to see what valuable information you can glean). And while you’re at it, plug your website’s url into www.websitegrader.comfor an eye-opening view of your website’s flaws.

Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You

Tom Mann — Wed, 31 Mar 2010 13:08:53 +0000

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, review consumer goods and services such as restaurants and stores. For certain boomer products and services, it’s essential to be paying attention to your online reviews. Following your online reputation, and addressing any complaints, can be an incredible boon to your business and a more direct way to reach your market. In fact, some business owners report growth of more than fifty percent after positive reviews. But don’t be tempted to astroturf (falsely inputting rave reviews). Also, be sure to talk to your staff about the importance of ethics (I once had an over-ambitious intern decide to get creative on their own). Remember, at the end of the day, the best way to get good reviews is to provide a great product or service. The vast majority of your company’s time should be focused on providing greatness to your customers.

In this economy, who can afford to ignore such a powerful tool? To learn more. here’s a NY Times article about how to manage your online business reputation click here.

Read cautionary tale.

Mature Market Experts Stat of the Day: American Baby Boomers’ Retirement Horizons Shifting With Home Values

Tom Mann — Tue, 05 Jan 2010 13:57:15 +0000

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – American Baby Boomers’ Retirement Horizons Shifting With Home Values – According to an October newsletter from the Employee Benefit Research Institute, American baby boomers just reaching retirement age are far more likely to be in debt (and have much higher levels of debt) than past generations of seniors. For those in the retirement community industry, this poses a serious threat (as does new technology that will allow seniors to age in place). Time to start thinking of /creating a new model that doesn’t rely on the transfer of home equity to cover the entire entrance deposit or complete purchase price of their new home. In fact, the recent recession and decline in housing values is proof that the time is now for this new model. Retirement community industry experts are starting to see some innovations, such as introducing seniors to life settlements to supplement the home sale price. While tools like life settlements are EXTREMELY helpful, my suspicion is that it’s going to take more than this.

On the good news front, TR Mann Consulting’s retirement community clients saw an uptick in sales at the end of 2009, hopefully foreshadowing a Happy 2010 for all of us that sell retirement communities! Much of this recent success is due to a newfound willingness by potential retirement community residents to set and accept a realistic price on the sale of their houses. How have sales trended in your neck of the woods? I’d love to hear from others responsible for advertising or marketing active adult retirement communities, continuing care retirement communities, assisted living, and skilled care.

Mature Market Experts Stat of The Day: Mature Market Experts Hits 500 Members!

Tom Mann — Fri, 21 Aug 2009 12:57:19 +0000

Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – Mature Market Experts LinkedIn Membership Leaps Hits 500! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists, advertising and marketing experts who are interested in serving the boomer and senior marketplace.

Joining Mature Market Experts is simple and free:

To join the Mature Market Experts LinkedIn Networking group just click on the following link: http://www.linkedin.com/groupsDirectory?results=&sik=1228175683442 and type in to the search box “Mature Market Experts.”

As a member of the group, you’ll get to enjoy LinkedIn’s useful discussion tool that allows you to post questions for the group, as well has have text conversations.

To subscribe to the Mature Market Experts blog just click on the following link: www.Mature-Market-Experts.com

To follow us on Twitter click on: http://twitter.com/trmann

Thanks again for being part of the discussion, and feel free to contact me with any ideas or suggestions.

Warmest regards,

Tom

Tom Mann
Managing Partner, TR Mann Consulting
410-292-4333
Tom (AT) TRMann.com

Mature Market Experts Event Alert: ICAA Conference – Invest In Results

Tom Mann — Tue, 16 Jun 2009 13:40:03 +0000

With the economy flat and budgets tight, it’s important to weigh decisions about where to invest in staff and operations. Get the most bang for your educational buck with the International Council on Active Aging (ICAA) Conference 2009. It’s an investment that guarantees results.

The conference’s thought-provoking education includes techniques, strategies and resources that get results today and prepares your organization for tomorrow. Gain tools to become more versatile in your offerings and more adaptable to needs and circumstances. Discover best practices, case studies and ways to improve your business and marketing models. Plus, talk to industry leaders, experts and colleagues from diverse older-adult settings, to learn what they’re doing.

To view conference schedule and full session descriptions, visit http://icaa.cc/convention/sessions.htm

Maestro David Dworkin the founder of Conductorcise with Dr. Roger Landry, President of My Masterpiece Living. The Maestro and Dr. Landry will both be presenting at this year's upcoming conference.

To register by phone, CALL ICAA TOLL-FREE at 866-335-9777 or 604-734-4466. To register online, visit http://icaa.cc/registrationForm.asp

Note: I (Tom Mann of TR Mann Consulting) was recently elected to the ICAA’s Visionary Board. This is an incredible organization that puts on some of the best run conferences in the country. This year, I will be speaking on the topic of “Becoming A Wellness Sherpa” which is all about relational marketing and becoming a trusted advisor. I hope to see many of my friends from Mature Market Experts in sunny Florida this December.

Mature Market Experts: Mature Market Experts LinkedIn Membership Leaps Past 400!

Tom Mann — Tue, 12 May 2009 15:31:50 +0000

Mature Market Experts: more mature market news and stats more often – Mature Market Experts LinkedIn Membership Leaps Past 400! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are now the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts who are interested in serving the boomer and senior marketplace.

Joining Mature Market Experts is simple and free:

As a member of the group, you’ll get to enjoy LinkedIn’s useful discussion tool that allows you to post questions for the group, as well has have text conversations.

To subscribe to the Mature Market Experts blog just click on the following link: www.Mature-Market-Experts.com

To follow us on Twitter click on: http://twitter.com/trmann

Thanks again for following us, and feel free to contact me with any ideas or suggestions.

Warmest regards,

Tom

Tom Mann
Managing Partner, TR Mann Consulting
410-292-4333
Tom (AT) TRMann.com

Mature Market Experts Stat of The Day: Mature Market Experts LinkedIn Membership Climbs Past 300!

Tom Mann — Wed, 25 Feb 2009 01:38:29 +0000

Mature Market Experts: more mature market news and stats more often – Mature Market Experts LinkedIn Membership Climbs Past 300! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are now the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts who are interested in serving the boomer and senior marketplace.

Joining Mature Market Experts is simple and free:

As a member of the group, you’ll get to enjoy LinkedIn’s useful discussion tool that allows you to post questions for the group, as well has have text conversations.

To subscribe to the Mature Market Experts blog just click on the following link: http://maturemarketexperts.wordpress.com/feed/

To follow us on Twitter click on: http://twitter.com/trmann

Thanks again for following us, and feel free to contact me with any ideas or suggestions.

Warmest regards,

Tom

Tom Mann
Managing Partner, TR Mann Consulting
www.TRMann.com
410-292-4333
Tom (AT) TRMann.com