Mature Market Experts Gem of The Day - Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)
 It was formerly a terrifying view to me that I should one day be an old woman.
I now find that Nature has provided pleasure for every state.
-Mary Worley Montagu
In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the pursuit of good [...]

Residents of The Heritage of Green Hills Report Seeing A Leprechaun

Security Team interviews residents and staff, posts video on YouTube.
(Berks County, PA) — Several residents of The Heritage of Green Hills, a full-service retirement community for people 55+ in Berks County, claim to have seen what they believe is a leprechaun.
“I know it’s hard to believe, but several residents have reported seeing a leprechaun in [...]

Mature Market Experts Gem of The Day: Seniors, road rage, IPads, consumer products and why older women rule the world!

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Seniors, road rage, IPod phones, consumer products and why older women rule the world! (For some reason when we migrated our blog from our old blog URL to this one, this posting disappeared, so I figured I’d [...]

Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

 Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market - Death of the “Continuing Care Retirement Community” - I am about to make myself some enemies. At TR Mann Consulting, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst decisions [...]

Mature Market Experts Stat of the Day: Baby Boomers Boom into Volunteerism

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]

Mature Market Experts Event of The Day: Marketing to Boomers - How to Build Your Business with the Mature Consumer

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Marketing to Boomers Event - How to Build Your Business with the Mature Consumer - More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting), will share strategies for marketing to Boomers [...]

Mature Market Experts Gem of the Day: Boomers 55+ Housing Wish List

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market - Boomers 55+ Housing Wish List. Just what are baby boomers looking for in the real estate market? And what are they actually willing to pay for? According to a recent survey prepared by NAHB (National Association of [...]

Mature Market Experts Stat of the Day: New Industry Helps Seniors Downsize and Relocate

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – New Industry Helps Seniors Downsize and Relocate. Getting people past the fear of downsizing has long been a hurdle that those of us who sell retirement communities, assisted living, or nursing care have long had to deal with. There [...]

Mature Market Experts Gem of the Day: Bike Market Adapts for Boomers

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Bike Market Adapts for Boomers. As baby boomers age they are searching for ways to stay healthy with excercise, save gas money and go green. Many are looking to purchase a new bike, but one that accommodates [...]

Mature Market Experts Gem of the Day: Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage?

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage? AARP Magazine recently featured several articles about reverse mortgages and the aggressive, and sometimes misleading marketing of them to seniors. In addition to providing helpful guidelines [...]