Posted on June 15th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
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Posted on June 7th, 2010 by Patrick Roden
How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]
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Posted on June 1st, 2010 by Tom Mann
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]
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Posted on May 18th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live [...]
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Posted on May 5th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
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Posted on April 12th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
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Posted on March 31st, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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Posted on March 24th, 2010 by Tom Mann
Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest: [...]
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Posted on March 15th, 2010 by Patrick Roden
(photo bbc.co.uk) It was formerly a terrifying view to me that I should one day be an old woman. I now find that Nature has provided pleasure for every state. -Mary Worley Montagu In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the [...]
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Posted on March 8th, 2010 by Bert
Security Team interviews residents and staff, posts video on YouTube. (Berks County, PA) — Several residents of The Heritage of Green Hills, a full-service retirement community for people 55+ in Berks County, claim to have seen what they believe is a leprechaun. “I know it’s hard to believe, but several residents have reported seeing a [...]
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