Mature Market Experts

The blog for people who work with boomers & beyond

Archive for the 'Mature Market Experts' Category

Mature Market Experts Gem of The Day: Aging, It’s Never Too Late To Become What You Might Have Been

“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.”   -Elisabeth Kubler-Ross  I was handed a sympathy card the other day and informed about the death of [...]

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Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]

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Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon.  I’ve often thought that one end of the baby boomer age range has nothing in [...]

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Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]

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Mature Market Experts Gem of The Day: 5 Important Trends for The Ages

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – 5 Important Trends for The Ages – Ever since I wrote Death of the Continuing Care Retirement Community on our Mature Market Experts blog, people have been asking me what the future holds for our aging population. Here [...]

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Mature Market Experts Gem of The Day – Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)  It was formerly a terrifying view to me that I should one day be an old woman. I now find that Nature has provided pleasure for every state. -Mary Worley Montagu In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the [...]

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Mature Market Experts Gem of The Day: A Today Show Video Segment You Have To See – Maestro Makes Music With Innovative New Workout

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Maestro Makes Music With Innovative New Workout – What does a well known conductor do for an encore? If you’re Maestro David Dworkin, founder of Conductorcise, you train health coordinators and fitness trainers in an extraordinary low [...]

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Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

  Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market – Death of the “Continuing Care Retirement Community” – I am about to make myself some enemies. At Love and Company, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst [...]

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Mature Market Experts Stat of the Day: After the Downturn, Will Seniors Retire?

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – After the Downturn, Will Seniors Retire? A new study released by economists Thomas Steinmeier of Texas Tech and Alan Gustman and Nahid Tabatabai of Dartmouth College suggests that most baby boomers will recover sufficiently from the 2008/2009 [...]

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Mature Market Experts Stat of the Day: Baby Boomers Boom into Volunteerism

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]

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