Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Executive Director Wanted For Continuing Care Retirement Community- Beautiful continuing care retirement community (man, do I hate the term ”Continuing Care Retirement Communities”) in Berks County, PA is looking for talented team builder with a minimum of 5 [...]
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Mature Market Experts Gem of The Day: The BBC Brain Training study — let’s flip it around
Mature Market Experts – more news and stats you can use on boomers, seniors and the mature market – The BBC Brain Training study — let’s flip it around: There’s no such thing as bad publicity. This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging
Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Who Are You Marketing To?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
Read the rest of this entry »Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie
Very often when our firm, Love & Company, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Aging, It’s Never Too Late To Become What You Might Have Been
“Watching a peaceful death of a human being reminds us of a falling star; one of a million lights in a vast sky that flares up for a brief moment only to disappear into the endless night forever.” -Elisabeth Kubler-Ross I was handed a sympathy card the other day and informed about the death of [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon. I’ve often thought that one end of the baby boomer age range has nothing in [...]
Read the rest of this entry »Customize YOUR monthly 8-page print newspaper to fit your product and market!
Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest: [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: 5 Important Trends for The Ages
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – 5 Important Trends for The Ages – Ever since I wrote Death of the Continuing Care Retirement Community on our Mature Market Experts blog, people have been asking me what the future holds for our aging population. Here [...]
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