Posted on July 14th, 2010 by Laurie Orlov
Line up to learn your longevity likelihood. Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]
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Posted on July 10th, 2010 by Tom Mann
Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
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Posted on June 15th, 2010 by Tom Mann
Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]
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Posted on June 15th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
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Posted on June 7th, 2010 by Patrick Roden
How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]
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Posted on June 1st, 2010 by Tom Mann
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]
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Posted on May 20th, 2010 by Laurie Orlov
Mature Market Experts – more news and stats you can use on boomers, seniors and the mature market – The BBC Brain Training study — let’s flip it around: There’s no such thing as bad publicity. This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing [...]
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Posted on May 11th, 2010 by Tom Mann
Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]
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Posted on May 5th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
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Posted on April 29th, 2010 by Tom Mann
Very often when our firm, TR Mann Consulting, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
Filed under: Mature Market Experts, TR Mann, Tom Mann, Uncategorized, advertising, assisted living, mature, mature market | 1 Comment »
