Mature Market Experts Gem of The Day - Marketing Aging: Challenging Conventional Wisdom

 (photo bbc.co.uk)
 It was formerly a terrifying view to me that I should one day be an old woman.
I now find that Nature has provided pleasure for every state.
-Mary Worley Montagu
In the ancient Western traditions dragons were often portrayed as frightening and destructive forces that the gods must battle with in the pursuit of good [...]

Mature Market Experts Stat of the Day: Baby Boomers Starting Businesses At Record Pace

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Starting Businesses At Record Pace. Who would have predicted that baby boomers (particularly those 55 to 65 year olds) are more willing to take on the risks of becoming an entrepreneur than younger coworkers? A [...]

Mature Market Experts Gem of The Day: Seniors, road rage, IPads, consumer products and why older women rule the world!

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Seniors, road rage, IPod phones, consumer products and why older women rule the world! (For some reason when we migrated our blog from our old blog URL to this one, this posting disappeared, so I figured I’d [...]

Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community”

 Mature Market Experts: more news and stats you can use on seniors, boomers and the mature market - Death of the “Continuing Care Retirement Community” - I am about to make myself some enemies. At TR Mann Consulting, we believe that marketing your retirement community as Continuing Care retirement community may be one of the worst decisions [...]

Mature Market Experts Stat of the Day: After the Downturn, Will Seniors Retire?

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – After the Downturn, Will Seniors Retire? A new study released by economists Thomas Steinmeier of Texas Tech and Alan Gustman and Nahid Tabatabai of Dartmouth College suggests that most baby boomers will recover sufficiently from the 2008/2009 [...]

Mature Market Experts Stat of the Day: Baby Boomers Boom into Volunteerism

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Boom into Volunteerism - Volunteerism is on the rise in the US. Some site the realization of increased need in this difficult economy as their motivator. Others are unemployed and willing and able to contribute their [...]

Mature Market Experts Gem of The Day - The Future Face of Aging in Place

 (photo cdn.physorg.com)
 
Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something
–Encarta Dictionary (2002)
Dave Bowman: Hello, HAL do you read me, HAL?
HAL: Affirmative, Dave, I read you.
Dave Bowman: Open the pod bay doors, HAL.
HAL: I’m sorry Dave, I’m afraid I can’t do that.
Dave Bowman: What’s the [...]

Mature Market Experts Event of The Day: Marketing to Boomers - How to Build Your Business with the Mature Consumer

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Marketing to Boomers Event - How to Build Your Business with the Mature Consumer - More than 15 experts on the Boomer market, including moi (Tom Mann of TR Mann Consulting), will share strategies for marketing to Boomers [...]

Mature Market Experts Gem of the Day: Incline Elevators Lift Retirement Real Estate

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Incline Elevators Lift Retirement Real Estate. Many seniors dream of a lakeside home to retire to. Their search may lead them to the perfect house - except it is located on a steep hill. Incline elevators (which [...]

Mature Market Experts Gem of the Day: How to Get a Multigenerational Workforce to Work

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – How to Get a Multigenerational Workforce to Work. Can twentysomething’s communicate with their baby boomer coworkers if they can not even agree on what technology the message will be sent on? Can they overcome their different expectations? [...]