Posted on December 2nd, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While the headlines dwell on the phenomenal usage among the young, mature marketers should note [...]
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Posted on November 10th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
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Posted on November 2nd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
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Posted on October 5th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Advertising to Boomers, Seniors and the Mature Market - Interesting segment by Gene Epstein the Economics Editor at Barron’s. Gene comments on Madison’s Avenue’s obsession with 18 to 49 year olds, virtually ignoring the more lucrative opportunity [...]
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Posted on September 17th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market -Bing’s Visual Search Engine Could be Marketing Gold Mine. On September 14, 2009 Microsoft introduced Bing’s Visual Search Engine at TechCrunch50. This powerful tool will eventually allow consumers to visually compare products and pricing right on Bing’s home [...]
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Posted on September 16th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market - Study Finds Affluent Boomers Are Returning to Spending. Bob Shullman, president of Ipsos Mendelsohn, reports that the well off (households with incomes of $100,000 plus) are still planning to buy expensive consumer goods. He notes that this study [...]
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Posted on September 15th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market - The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]
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Posted on August 31st, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - Becoming A Wellness Sherpa - The International Council On Active Aging (ICAA) recently published an article I (Tom Mann of TR Mann Consulting) wrote on marketing for fitness centers and retirement communities. Here’s a link to a [...]
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Posted on August 28th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market - 5 GRANDparent Facts You Should Know - (1.) The average age of a first time grandparent is only 48. As baby boomers find themselves grandparents, they’re “thinking outside the rocking chair,” reports Linda Matchan of the Boston [...]
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Posted on August 24th, 2009 by Patrick Roden
Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market - Online Age Ghettos
Solitude: A good place to visit, but a poor place to stay.
-Josh Billings
Words of Wellness (1991)
Edited by Joseph Sutton
Much of the conversation this year at the 6th Annual What’s Next Boomer Business Summit in Las [...]
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