Posted on May 18th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live [...]
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Posted on April 12th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
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Posted on March 31st, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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Posted on December 2nd, 2009 by Tom Mann
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While the headlines dwell on the phenomenal usage among the young, mature marketers should note [...]
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Posted on November 10th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
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Posted on November 2nd, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
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Posted on October 5th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Advertising to Boomers, Seniors and the Mature Market – Interesting segment by Gene Epstein the Economics Editor at Barron’s. Gene comments on Madison’s Avenue’s obsession with 18 to 49 year olds, virtually ignoring the more lucrative opportunity [...]
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Posted on September 17th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market -Bing’s Visual Search Engine Could be Marketing Gold Mine. On September 14, 2009 Microsoft introduced Bing’s Visual Search Engine at TechCrunch50. This powerful tool will eventually allow consumers to visually compare products and pricing right on Bing’s home [...]
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Posted on September 16th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – Study Finds Affluent Boomers Are Returning to Spending. Bob Shullman, president of Ipsos Mendelsohn, reports that the well off (households with incomes of $100,000 plus) are still planning to buy expensive consumer goods. He notes that this study [...]
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Posted on September 15th, 2009 by Tom Mann
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]
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