Today’s boomers and seniors are hesitant to spend money without a clear demonstration of value. Free incentives offer a way to test your value. We have many mature market clients who have hesitated when our team at Love and Company recommend that they “give” something of value away for free. “Tom,” they say, “we’re in [...]
Read the rest of this entry »Archive for the 'Media' Category
Brain Fitness: Why Should I Exercise My Brain?
Brain Fitness comes to the forefront of preventive health care: “Why should I exercise my brain?” I’m guessing that this might be a question your residents or members are asking these days. After all, their parents didn’t do any of this “new age stuff.” Sadly, there are 5.3 million Americans living with Alzheimer’s and every 70 seconds another American [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Beyond Banner Ads
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
Read the rest of this entry »Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Harnessing the Marketing Power of Cultural Movements
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Harnessing the Marketing Power of Cultural Movements. Like “skitching” (holding onto a moving vehicle while biking or skateboarding), advertisers that can somehow link their product to a cultural movement will gain its momentum. Imagine selling consumer goods to the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: How To Get Free Advertising
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Number of Baby Boomers Tweeting Doubles
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While the headlines dwell on the phenomenal usage among the young, mature marketers should note [...]
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