Mature Market Experts: more mature market news and stats more often- The Year I Saved My (downsized) Soul: A Boomer Woman’s Search For Meaning – I haven’t read it yet, but I plan on doing so soon. A friend of mine, Boomer expert and author Carol Orsborn, Ph.D., has written a book – The Year [...]
Read the rest of this entry »Archive for the 'Media' Category
Mature Market Experts Gem Of The Day: The Siren Call Of The Vitality Calculator
Mature Market Experts: more mature market news and stats more often – Vitality Calculator – I’m fascinated by the “vitality calculators” popping up on all the mature market sites. From a marketing perspective, it makes absolute sense to try to engage your site visitors. People want to be reassured that they will live forever. That [...]
Read the rest of this entry »Mature market products that can help you stay in your home
Here’s some mature market products that can help boomers and seniors stay in their homes (The Today Show). If only companies understood how to market these products . . . they would be selling the hell out of them. And in case you were wondering, TR Mann Consulting can help.
Read the rest of this entry »Mature Market Experts Stat of The Day: Music
FACT: The mature market loves their music AND they have the disposable income to buy it (as opposed to pirating it). “More than 70 percent of the 76 million baby boomers in the U.S. report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market [...]
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