Not So Small World After All?

  It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]

AARP Responds To Facebook, MySpace, LinkedIn and Twitter

Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]

Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]

Mature Market Experts: Innovative Trends In Aging, Changing How We Age

Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]

Mature Market Experts Stat of The Day: Who Are You Marketing To?

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]

Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]

Mature Market Experts Stat of The Day: MetLife — Are boomers in the middle…of self-delusion?

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – MetLife — Are boomers in the middle…of self-delusion? Baby boomers born between 1952 and 1958 — not getting old any time soon.  I’ve often thought that one end of the baby boomer age range has nothing in [...]

Mature Market Experts Gem of The Day: 5 Important Trends for The Ages

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – 5 Important Trends for The Ages – Ever since I wrote Death of the Continuing Care Retirement Community on our Mature Market Experts blog, people have been asking me what the future holds for our aging population. Here [...]

Mature Market Experts Stat of the Day: Baby Boomers Starting Businesses At Record Pace

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Baby Boomers Starting Businesses At Record Pace. Who would have predicted that baby boomers (particularly those 55 to 65 year olds) are more willing to take on the risks of becoming an entrepreneur than younger coworkers? A [...]

Mature Market Experts Gem of The Day: Seniors, road rage, IPads, consumer products and why older women rule the world!

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Seniors, road rage, IPod phones, consumer products and why older women rule the world! (For some reason when we migrated our blog from our old blog URL to this one, this posting disappeared, so I figured I’d [...]