There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
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Using Social Media to Build Consumer Relationships with the Mature Market – The Love & Company Report
Through Their Fingertips— Incorporating Social Media Into Your Marketing Mix for Selling To Seniors While some may regard social media as a “young person’s arena,” its popularity and reach extend and fit well into the marketing of senior living communities. The question is, “How do you navigate the maze of social media sites, applications and [...]
Read the rest of this entry »Aging In Place With Love
“Marriage is a wonderful institution…but who wants to live in an institution?” -Groucho Marx Valentine’s Day Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or [...]
Read the rest of this entry »How Much is a Senior Worth? Recruiting Retirees to Spur the Local Economy
How do you attract seniors to your town, city, or state? And what’s their value to the local economy? Late last year, I was asked to speak at the National Active Retirement Association (NARA) Conference on this topic. State representatives from across the country where in attendance, as was NARA’s founder Dan Owens, who has [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: AARP Loneliness Study…In your Facebook
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – The Social Network — an oh-so-modern tale. Who cares about Mark Zuckerberg? The new movie, “The Social Network” tries to make you care. It makes for a good viewing experience, a well-made movie that holds your interest throughout — [...]
Read the rest of this entry »Active-aging industry grows services for older adults
Mature Market Experts News – more news and stats you can use on boomers, seniors, and the mature market: New survey from International Council on Active Aging® shows a 51% increase in wellness programs for older adults The economic news this year has generally focused on the standstill in production and consumer spending. Despite this [...]
Read the rest of this entry »Not So Small World After All?
It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]
Read the rest of this entry »AARP Responds To Facebook, MySpace, LinkedIn and Twitter
Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
Read the rest of this entry »Mature Market Experts: Innovative Trends In Aging, Changing How We Age
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – Love and Company carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, I [...]
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