Through Their Fingertips— Incorporating Social Media Into Your Marketing Mix for Selling To Seniors While some may regard social media as a “young person’s arena,” its popularity and reach extend and fit well into the marketing of senior living communities. The question is, “How do you navigate the maze of social media sites, applications and [...]
Read the rest of this entry »Archive for the 'Technology' Category
Mature Market Experts Gem of The Day: Baby Boomer Steve Jobs Turns 54
October 6, 2011 – Update – One of the nation’s greatest boomers and inventors, Steve Jobs, has left us. I hope his vision for living doesn’t. (Originally posted Feb. 25, 2009) Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of [...]
Read the rest of this entry »Mature Market Experts Gem of The Week: The real elderly are hidden behind demographic murkiness
Mature Market Experts: More news and stats you can use on boomers, seniors, and the mature market — Silly segmentation strikes again. You probably didn’t think about it if you read about HP’s proposed new wristwatch in today’s business pages of the NY Times. Did you know that between 2008 and 2010, sale of watches fell [...]
Read the rest of this entry »How To Incorporate Social Networking Into A Marketing Plan For Boomers and Seniors
Our firm, Love and Company, is a big believer in the power of social marketing for the boomers and seniors. We maintain a presence on LinkedIn, Facebook, Twitter, and blogging. Why? Because the mature market is rapidly migrating there. And while the 65+ population is admittedly still just a small part of the social media [...]
Read the rest of this entry »2010 wrap and 2011 aging in place technology trends to watch
In the sweeping generalization category, 2010 was a year of significant progress in tech for an aging population. It was a year of greater general market awareness about the role of tech and aging thanks to NPR, more sophisticated technology capabilities, and a boost in training and interest among those who serve an older population. Let’s [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Beyond Banner Ads
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: AARP Loneliness Study…In your Facebook
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – The Social Network — an oh-so-modern tale. Who cares about Mark Zuckerberg? The new movie, “The Social Network” tries to make you care. It makes for a good viewing experience, a well-made movie that holds your interest throughout — [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: When does “New” technology become mainstream?
Buzz in the press is good for all. Articles about using technology to monitor aging parents — like the most recent two in the Thursday NY Times by Hilary Stout and Eric Taub can be great for the aging tech industry. They generate buzz and interest in the media; they are syndicated and carried throughout [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better
Line up to learn your longevity likelihood. Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]
Read the rest of this entry »AARP Responds To Facebook, MySpace, LinkedIn and Twitter
Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]
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