Mature Market Experts Gem of The Day - The Future Face of Aging in Place

 (photo cdn.physorg.com)
 
Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something
–Encarta Dictionary (2002)
Dave Bowman: Hello, HAL do you read me, HAL?
HAL: Affirmative, Dave, I read you.
Dave Bowman: Open the pod bay doors, HAL.
HAL: I’m sorry Dave, I’m afraid I can’t do that.
Dave Bowman: What’s the [...]

Mature Market Experts Gem of the Day: Incline Elevators Lift Retirement Real Estate

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Incline Elevators Lift Retirement Real Estate. Many seniors dream of a lakeside home to retire to. Their search may lead them to the perfect house - except it is located on a steep hill. Incline elevators (which [...]

Mature Market Experts Gem of the Day: Boomers 55+ Housing Wish List

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market - Boomers 55+ Housing Wish List. Just what are baby boomers looking for in the real estate market? And what are they actually willing to pay for? According to a recent survey prepared by NAHB (National Association of [...]

Mature Market Experts Gem of the Day: Bike Market Adapts for Boomers

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Bike Market Adapts for Boomers. As baby boomers age they are searching for ways to stay healthy with excercise, save gas money and go green. Many are looking to purchase a new bike, but one that accommodates [...]

Mature Market Experts Stat of the Day: Number of Baby Boomers Tweeting Doubles

Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Number of Baby Boomers Tweeting Doubles. Fall 2009 has seen a marked increase in Twitter use, according to the Pew Internet Project. While  the headlines dwell on the phenomenal usage among the young, mature marketers should note [...]

Mature Market Experts Gem of The Day: How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility.  The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]

Mature Market Experts Stat of The Day: Are Online Video Viewership Claims Realistic?

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Are Online Video Viewership Claims Realistic? The October 28th issue of Advertising Age raises some very interesting questions for marketeers to consider before purchasing online ad space. By asking some very pointed questions, author Jim Louderback (the [...]

Mature Market Experts Stat of The Day: The oldest and technology access — getting it right

Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use: Woohoo — Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): “The biggest increase in internet use since 2005 can be seen [...]

Mature Market Experts Gem of The Day: Selling to seniors? Why hire a marketing company instead of an amafessional?

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]

Mature Market Experts Gem of The Day: Here Comes “Nana Technology”

Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market - Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]