Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better

Line up to learn your longevity likelihood.  Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]

AARP Responds To Facebook, MySpace, LinkedIn and Twitter

Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]

Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]

Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]

Mature Market Experts Gem of The Day: The BBC Brain Training study — let’s flip it around

Mature Market Experts – more news and stats you can use on boomers, seniors and the mature market – The BBC Brain Training study — let’s flip it around: There’s no such thing as bad publicity.  This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing [...]

Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging

          Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended  What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]

Mature Market Experts Gem of The Day: Will the iPad Attract Seniors to Your Website?

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]

Mature Market Experts Gem of The Day: Online Reviews Can Make or Break You

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]

Mature Market Experts Gem of The Day: 5 Important Trends for The Ages

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – 5 Important Trends for The Ages – Ever since I wrote Death of the Continuing Care Retirement Community on our Mature Market Experts blog, people have been asking me what the future holds for our aging population. Here [...]

Mature Market Experts Gem of The Day – The Future Face of Aging in Place

 (photo cdn.physorg.com)   Care: (v. caring) 1) Be interested in or concerned about something 2) feel affection 3) tend to somebody or something –Encarta Dictionary (2002) Dave Bowman: Hello, HAL do you read me, HAL? HAL: Affirmative, Dave, I read you. Dave Bowman: Open the pod bay doors, HAL. HAL: I’m sorry Dave, I’m afraid [...]